184. Developing Your Employer of Choice Business Model as an Independent Consultant

09/19/24 • 36 min

Grow Your Independent Consulting Business

Do you ever think about what it would mean to design your consulting business to be an employer of choice—for yourself? Often, we think about employer branding in terms of large organizations, but it’s just as important for independent consultants and small boutique firms.

In this episode, Melisa Liberman explores how to intentionally design your business so that you are creating an environment that offers competitive compensation, work-life balance, and meaningful opportunities for growth. Melisa shares actionable strategies that you can use to ensure your business supports your personal and professional life as if you were an employer of choice.

In This Episode:

Learn how to treat your independent consulting business as an employer of choice and how that can impact your success.
Discover the 6 key components to make sure your business offers everything you need for fulfillment and success.
Melisa shares a story about an independent consultant who went from autopilot mode to an intentional approach, radically improving her business.
How to design a business that compensates you fairly, provides a work environment you love, and embodies a positive company culture.
Why you need to think about your consulting business in terms of long-term sustainability, growth, and work-life balance.

If you want to create a business that truly supports your personal and professional goals, this episode will provide you with the tools to make that a reality.

Listen now to start building a consulting business that is your dream job.

Resources:

Ep. 162. Transform Your Solo Consultancy into a Center of Excellence (COE) - Link
Ep. 090. Corporate Retreat for the Independent Consultant - Link
Consulting Offer Assessment - https://consultingoffer.expert
"Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality" by Melisa Liberman - https://www.melisaliberman.com/book
Full show notes and more information: https://shownotes.melisaliberman.com/episode-184/

Interested in working with Melisa? Visit consultmelisa.com to apply for a consultation and explore coaching opportunities.

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

In This Episode:

Learn how to treat your independent consulting business as an employer of choice and how that can impact your success.
Discover the 6 key components to make sure your business offers everything you need for fulfillment and success.
Melisa shares a story about an independent consultant who went from autopilot mode to an intentional approach, radically improving her business.
How to design a business that compensates you fairly, provides a work environment you love, and embodies a positive company culture.
Why you need to think about your consulting business in terms of long-term sustainability, growth, and work-life balance.

If you want to create a business that truly supports your personal and professional goals, this episode will provide you with the tools to make that a reality.

Listen now to start building a consulting business that is your dream job.

Resources:

Ep. 162. Transform Your Solo Consultancy into a Center of Excellence (COE) - Link
Ep. 090. Corporate Retreat for the Independent Consultant - Link
Consulting Offer Assessment - https://consultingoffer.expert
"Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality" by Melisa Liberman - https://www.melisaliberman.com/book
Full show notes and more information: https://shownotes.melisaliberman.com/episode-184/

Interested in working with Melisa? Visit consultmelisa.com to apply for a consultation and explore coaching opportunities.

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Previous Episode

183. Consulting Clients You Could Be Overlooking & Why They Matter

Have you been overlooking important clients in your consulting business?

It's common for independent consultants to provide valuable services to clients and not "count" them for their business.
In this episode, Melisa Liberman dives deep into how recognizing overlooked clients—whether it’s side gigs, unpaid work for a spouse, or volunteer positions—can transform your consulting practice.

Melisa shares personal experiences, including how recognizing her own overlooked clients changed her approach to client management and improved her business. By the end of this episode, you’ll learn how to identify these hidden clients, realize the value they bring, and apply this newfound understanding to improve your business operations and work-life balance.

In This Episode:

Are you offering unpaid advice, volunteer work, or helping out a spouse with their business?
Discover the hidden costs of overlooking these clients and the benefits you can unlock by recognizing them.
Melisa shares real-life examples of these scenarios, including how recognizing her husband and a nonprofit board as clients helped her manage her time and resources more effectively.
Two questions to put this into action:
- 1. What work are you already doing that you’re not counting?
- 2. What benefits would you experience if you started counting it?

If you’re looking to get more out of your consulting business and better manage your time, this episode is a must-listen.

Listen now to uncover the clients you’ve been overlooking and see how recognizing them can benefit your business.

Resources:

Consulting Offer Assessment - https://consultingoffer.expert
"Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality" by Melisa Liberman - https://www.melisaliberman.com/book
Full show notes and more information: https://shownotes.melisaliberman.com/episode-183/
Interested in working with Melisa? Visit consultmelisa.com to apply for a consultation and explore coaching opportunities.

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Next Episode

185. Using AI to 10x Your Independent Consulting Business (and much more) with Gabrielle Tenaglia

Are you paying too much in taxes as an independent consultant? You might be leaving money on the table without even realizing it.

In this episode, Melisa is joined by Gabrielle Tanaglia, a seasoned fractional CMO and head of marketing at Lettuce, who shares invaluable insights about tax savings strategies, building a sustainable consulting business, and how to leverage AI tools to streamline operations.

Gabrielle dives into her own experiences, from overpaying taxes to discovering how an S-Corp can save you thousands of dollars each year. She explains how Lettuce simplifies tax management for consultants and discusses how to structure your business for both financial efficiency and work-life balance.

In This Episode:

Overpaying taxes? Gabrielle’s story of how she learned about the benefits of an S-Corp and the financial transformation that followed.
Learn how structuring your business as an S-Corp can help you save on self-employment taxes.
Hear how Gabrielle uses AI to scale her marketing efforts, making work more efficient and impactful.
How tools like Lettuce can take the pain out of managing your independent consulting business.
How Gabrielle approaches project work, transitioning clients from short-term projects to long-term, high-value engagements.

If you’ve been looking for ways to optimize your taxes, grow your consulting business, and use AI tools to make your life easier, this episode is a must-listen.

Listen now to learn how to maximize tax savings and build a sustainable consulting business!

From his episode:

Resources:

Consulting Offer Assessment - https://consultingoffer.expert
"Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality" by Melisa Liberman - https://www.melisaliberman.com/book
Full show notes and more information: https://shownotes.melisaliberman.com/episode-185/

Interested in working with Melisa? Visit consultmelisa.com to apply for a consultation and explore coaching opportunities.

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.