165. Get In Front of More Decision-Makers to Increase Your Consulting Sales Close Rate

05/09/24 • 34 min

Grow Your Independent Consulting Business

Are you struggling to get in front of decision-makers?

Are you landing meetings with potential clients but then getting stuck because the people you're talking to don’t have a budget or decision-making authority.

This is a common problem for independent consultants, but there are ways to make it easier.

In this episode, Melisa Liberman discusses strategies for getting in front of the elusive decision-maker so you can effectively sell your consulting work.

Melisa explains the importance of understanding both the 'why' and 'why not' of reaching out to decision-makers and provides insights into common obstacles that could be hindering your success.

You will learn Melisa’s prerequisites for getting in front of consulting buyers, including strategic relationship building with influencers and creating compelling entry offers.

Do you want to enhance your overall consulting lead generation strategy? Download the companion resource for this episode and read Chapter 9 of Melisa's book for a deeper understanding. Available at consultingbusinessbook.com.

Full show notes and additional information can be found here: https://shownotes.melisaliberman.com/episode-165/

Ready for coaching tailored to you as an independent consulting business owner? Let’s talk!
https://www.melisaliberman.com/coaching-for-consultants

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Are you struggling to get in front of decision-makers?

Are you landing meetings with potential clients but then getting stuck because the people you're talking to don’t have a budget or decision-making authority.

This is a common problem for independent consultants, but there are ways to make it easier.

In this episode, Melisa Liberman discusses strategies for getting in front of the elusive decision-maker so you can effectively sell your consulting work.

Melisa explains the importance of understanding both the 'why' and 'why not' of reaching out to decision-makers and provides insights into common obstacles that could be hindering your success.

You will learn Melisa’s prerequisites for getting in front of consulting buyers, including strategic relationship building with influencers and creating compelling entry offers.

Full show notes and additional information can be found here: https://shownotes.melisaliberman.com/episode-165/

Ready for coaching tailored to you as an independent consulting business owner? Let’s talk!
https://www.melisaliberman.com/coaching-for-consultants

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Previous Episode

164. Thinking “I’m Behind” Is Dangerous for Your Independent Consulting Business

Are you feeling behind in your consulting business?

Beware, the “I’m behind” thought process can limit your business growth. It might feel like the truth, that you’re just stating a fact. But, it’s actually a dangerous mindset that’s important to watch out for as in independent consultant.

In today’s episode, Melisa explains how your mindset can slow down or even halt your progress and success as an independent consultant.

Then, Melisa shares two examples of consultants who felt behind on revenue and lead generation and how they were able to shift their mindset and overcome this feeling.

She emphasizes the importance of regularly reviewing the facts, measuring success in your business, and redirecting your thought patterns.

Melisa wraps up the episode with the “fix” you can leverage to feel behind. The fix is likely not what you’re expecting it to be.

Click here for the full show notes and more information.

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Next Episode

166. Setting a Goal to Replace Your Corporate Income Can Backfire for Your Independent Consulting Business

Is your goal to replace your corporate income as an independent consultant?

It's common for consultants set revenue goals centered around what they were making in corporate or would be making in corporate had you stayed.

You might not realize it but setting goals in this way can backfire for you as a consulting business owner.

In Episode 166, Melisa Liberman addresses a common and critical error many independent consultants make: setting revenue goals based on their past corporate income or based on what they would be making had they stayed in corporate.

Melisa discusses how this approach can inadvertently cap your growth potential and limit your business's success.

In this episode, Melisa covers:

Why is anchoring your revenue goals to your past corporate income risky
The common pitfalls of this approach and how to avoid them
How to set your revenue goals in a way that doesn’t backfire

Tune in to learn how to avoid this common pitfall and set yourself up for success.
Full show notes and additional information can be found here: https://shownotes.melisaliberman.com/episode-166/

Ready for coaching tailored to you as an independent consulting business owner? Let’s talk! https://www.melisaliberman.com/coaching-for-consultants

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.