Ep 57 - Monika den Os - Monika's Secret Sauce to Finding Great Content & How She Uses it to Generate Leads
05/18/22 • 56 min
How does Monika create & leverage her key content to drive growth at Bizzdesign?
In today's episode, Monika shares her secret sauce to driving sales, building community, and generating the most valuable leads for her company Bizzdesign with Sammy.
What's in it for you:
1. How Monika creates her key content piece for the whole year
2. Monika’s best kept secret to driving valuable leads
3. How Bizzdesign’s community program helps them drive sales
4. How Bizzdesign leverages LinkedIn to get laser focus on their target audience
5. Why connecting the work of your marketing & sales teams will ensure meeting pipeline goals
About Monika:
Monika is CMO at Bizzdesign. Her main role is to make sure that the company is becoming successful and that it can meet its revenue targets. This includes defining new audiences and helping their sales force acquire their collaboration companies. Monika's favorite things to keep body and mind fit and sharp are yoga and running.
Find Monika on LinkedIn: https://www.linkedin.com/in/monikadenos/
Monika‘s business book recommendations:
Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. – Brené Brown https://amzn.to/3Mtn4To
Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results (Empowered Teams) - Christina R. Wodtke https://amzn.to/3vlWW7t
Monika‘s favorite business leaders:
Chris Walker – https://www.linkedin.com/in/chriswalker171/
Seth Godin – https://www.linkedin.com/in/sethgodin/
Episode with Chris Detzel –https://bit.ly/3ws0lRj
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About Bizzdesign:
Bizzdesign is the trusted global SaaS Enterprise Architecture platform and recognized as a leader by major analyst firms. They help the world’s leading public and private organizations guarantee the success of investment prioritization, transformation initiatives, and risk management. Bizzdesign helps architects and executives to see a full multi-dimensional picture, find and design the right path and execute with confidence to their targeted future. Success should not be a matter of hope. It should be by design.
Website: http://www.bizzdesign.com/
Industry: Architecture, B2B, Collaboration, Compliance, Enterprise Software, Innovation Management, IT Management, Risk Management
Company size: 250
Headquarters: Enschede, Overijssel, The Netherlands
Founded: 2000
__________
About the host Sammy:
Sammy is a former management consultant and now helps SAAS companies to:
1. Establish thought leadership
2. Build sustainable relationships with decision makers within the target group
3. Attract leads and increase sales
Get in touch with Sammy: [email protected]
LinkedIn: https://www.linkedin.com/in/sammygebele/
__________
Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, and many more.
How does Monika create & leverage her key content to drive growth at Bizzdesign?
In today's episode, Monika shares her secret sauce to driving sales, building community, and generating the most valuable leads for her company Bizzdesign with Sammy.
What's in it for you:
1. How Monika creates her key content piece for the whole year
2. Monika’s best kept secret to driving valuable leads
3. How Bizzdesign’s community program helps them drive sales
4. How Bizzdesign leverages LinkedIn to get laser focus on their target audience
5. Why connecting the work of your marketing & sales teams will ensure meeting pipeline goals
About Monika:
Monika is CMO at Bizzdesign. Her main role is to make sure that the company is becoming successful and that it can meet its revenue targets. This includes defining new audiences and helping their sales force acquire their collaboration companies. Monika's favorite things to keep body and mind fit and sharp are yoga and running.
Find Monika on LinkedIn: https://www.linkedin.com/in/monikadenos/
Monika‘s business book recommendations:
Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. – Brené Brown https://amzn.to/3Mtn4To
Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results (Empowered Teams) - Christina R. Wodtke https://amzn.to/3vlWW7t
Monika‘s favorite business leaders:
Chris Walker – https://www.linkedin.com/in/chriswalker171/
Seth Godin – https://www.linkedin.com/in/sethgodin/
Episode with Chris Detzel –https://bit.ly/3ws0lRj
__________
About Bizzdesign:
Bizzdesign is the trusted global SaaS Enterprise Architecture platform and recognized as a leader by major analyst firms. They help the world’s leading public and private organizations guarantee the success of investment prioritization, transformation initiatives, and risk management. Bizzdesign helps architects and executives to see a full multi-dimensional picture, find and design the right path and execute with confidence to their targeted future. Success should not be a matter of hope. It should be by design.
Website: http://www.bizzdesign.com/
Industry: Architecture, B2B, Collaboration, Compliance, Enterprise Software, Innovation Management, IT Management, Risk Management
Company size: 250
Headquarters: Enschede, Overijssel, The Netherlands
Founded: 2000
__________
About the host Sammy:
Sammy is a former management consultant and now helps SAAS companies to:
1. Establish thought leadership
2. Build sustainable relationships with decision makers within the target group
3. Attract leads and increase sales
Get in touch with Sammy: [email protected]
LinkedIn: https://www.linkedin.com/in/sammygebele/
__________
Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, and many more.
Previous Episode
Ep 56 - Steve Kline - First 100 Days as CRO – How Steve Planned and Started his CRO Position for Fast Impact at ENGIE Impact
How did Steve plan his first 100 days as the new CRO at ENGIE Impact to achieve maximum impact?
Our guest today, Steve Kline, CRO at ENGIE Impact, shares his playbook for successfully structuring your sales team with Sammy.
What's in it for you:
1. Steve’s roadmap to starting as a new CRO at ENGIE Impact
2. How to define a profile for hiring the best new talent to enhance your team
3. How to structure your sales team for maximum success
4. How your company culture influences your team
5. How to find mentors to help you and your business grow
About Steve:
Steve is Chief Revenue Officer of Sustainable Resource Management at ENGIE Impact. He serves the teams that deliver value to the existing customer base, hunt for new customers and partners and build solutions. His role spans solution development, existing account management, new logo sales, development, sales operations and supporting functions in their ecosystem. Steve spends his free time with his wife and four children enjoying their local beach in the summer and nearby mountains in the winter, hunting, fishing, surfing, skiing, and running from one youth sports event to the next.
Find Steve on LinkedIn: https://www.linkedin.com/in/steveklinenyc/
Steve's company ENGIE Impact: https://www.engieimpact.com/
Steve's business book recommendations:
Good to Great: Why Some Companies Make the Leap...And Others Don't – James C. Collins https://amzn.to/3xK6haC
Start with Why: How Great Leaders Inspire Everyone to Take Action – Simon Sinek https://amzn.to/3vaXEo1
Steve's favorite business leaders: Jeff Weiner - https://www.linkedin.com/in/jeffweiner08/ and Peter Drucker
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About ENGIE Impact:
ENGIE Impact provides software and professional services for companies to reduce their energy consumption, move to a greener environment within their business, so buying energy from renewable energy resources.
Website: https://www.engieimpact.com/
Industry: Energy, Energy Management, Energy Storage, Sustainability
Company size: 5000
Headquarters: West Coast, Western US
Founded: 1995
__________
About the host Sammy:
Sammy is a former management consultant and now helps partners and managing directors in the consulting industry drive social marketing & sales via LinkedIn.
Get in touch with Sammy: [email protected]
LinkedIn: https://www.linkedin.com/in/sammygebele/
__________
Episode is sponsored by Sammy’s company SAWOO.
Follow SAWOO on LinkedIn: https://www.linkedin.com/company/sawoo/
Visit www.sawoo.io for more information.
__________
Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.
Next Episode
Ep 58 - Steve Baumgartner - 30% Growth Each Year: How Steve Sets up B2B Enterprise Sales Processes & Leverages Channel Sales for Maximum Success at inriver
How does inriver set up their sales machine and drive a steady 30% growth each year?
Steve shares his vast knowledge on the most efficient and valuable B2B sales secrets with Sammy in today's episode.
What's in it for you:
1. How to set up B2B enterprise sales processes with your sales teams to keep clients engaged
2. How sales works with partner teams and marketing for effective channel management
3. How inriver uses sales enablement content to drive customer growth
4. Steve’s take on different sales methodologies in B2B for for enterprise complex sales
About Steve:
Steve is SVP Global Sales & Account Management at inriver. He is responsible for direct sales, sales development, Revenue Operations, Sales Engineering, and Account Management and retention across North America and EMEA. In over 20 years of professional experience, he is a highly skilled executive and strategic planner in helping companies develop and execute their client strategies. Steve builds and leads teams in sales, marketing, customer management and business development. To clear his head, he is passionate about fly fishing.
Find Steve on LinkedIn: https://www.linkedin.com/in/stevencbaumgartner/
Steve's company inriver: https://www.inriver.com/
Steve‘s business book recommendations:
Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results. – Todd Caponi https://amzn.to/3shTFE4
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About inriver:
Inriver empowers organizations to deliver revenue-driving product information at every touchpoint. Inriver’s Digital-first PIMTM enables organizations to bring compelling product stories to life for highly customized purchases, obtain actionable guidance on what influences buying decisions, and then quickly adapt to put insights into action. Inriver helps B2B and B2C organizations turn product information into strategic assets to drive revenue for over 1,600 brands and 700 customers globally.
Website: https://www.inriver.com/
Industry: E-Commerce, Information Services, SaaS, Software
Company size: 300
Headquarters: Malmö, Sweden
Founded: 2007
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About the host Sammy:
Sammy helps you to
1. Build your community of big whale clients
2. Win employees
3. Drive B2B sales
Get in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/
__________
Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.
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