GROW B2B FASTER - Ep 31 - Simon Philip Rost - How GE is adapting its B2B marketing to "the new normal"

Ep 31 - Simon Philip Rost - How GE is adapting its B2B marketing to "the new normal"

07/25/21 • 48 min

In today's episode with Simon Philip Rost, Marketing Executive for GE Healthcare’s Digital Health and AI Portfolio at GE Healthcare you will learn
1. How the pandemic affected GE’s marketing strategy and 4 key takeaways driving their future success
2. GE’s magic formula for developing digital opinion leaders and creating successful social media content
3. What GE’s sales strategy and cooking have in common and their momentous sales reps training organization
About Simon
Simon stands out with over 15 years of international experience in Strategy Consulting, Global Program Management, General Management, Marketing and Sales as well as his authentic and open-minded nature. His education includes an MBA from IE Business School, NYU Leonard Stern School of Business and a Master's degree in International Marketing & Communications from ESCP Europe. Simon completed his studies and consulting work for blue chip companies, SMEs and private equity funds at international locations such as Germany, USA, India, UK, France and Spain. He is also deeply committed to volunteering and mentoring projects, and in his spare time, he very much enjoys biking.
About GE Healthcare
As a leading global innovator in medical technology and digital solutions with $18 billion in 2020 revenue, GE Healthcare enables clinicians to make faster, more informed decisions through smart devices, data analytics, applications and services, powered by its Edison Intelligence platform. With more than 100 years of experience in the healthcare industry and approximately 50,000 employees worldwide, the company operates at the centre of an ecosystem working toward precision health, digitizing healthcare, increasing productivity and improving outcomes for patients, providers, health systems and researchers around the world.
About the host Sammy
Sammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.
Shownotes
Find Simon on LinkedIn
(https://www.linkedin.com/in/simonrost/)

Simon’s company GE Healthcare
(https://www.gehealthcare.com/)

Simon’s favorite business books:
If Disney Ran Your Hospital by Fred Lee
(https://www.amazon.de/-/en/Fred-Lee/dp/0974386014)
Virtual Selling from Jeb Blount
(https://www.amazon.de/-/en/Jeb-Blount/dp/1119742714/ref=sr_1_2?dchild=1&keywords=virtual+selling&qid=1626610033&sr=8-2)

Simon’s favorite business leaders:
Simon Sinek, Founder and Visionary of Simon Sinek Inc. (https://www.linkedin.com/in/simonsinek/)
Eric Topol, Physician-Scientist, Author and Editor
(https://www.linkedin.com/in/eric-topol-md-b83a7317/)

Simon’s company GE Healthcare
(https://www.gehealthcare.com/)

Previous Episode

Ep 29 - Morten Wolff - YOUR ICP Playbook - How to define and use your Ideal Customer Profile

In today's episode with Morten Wolff, Sales Consultant and Interim Manager at UNFCK Sales you will learn
1. Why defining your ideal customer persona is crucial and how to discover challenges and pain points
2. How to build an effective sales motion by clearly positioning your product and creating a sales playbook
3. Morten's lesson learned about maintaining the human factor in online meetings and how to do it successfully
About Morten
Morten is an ambitious specialist in sales development and management in innovative and fast-growing companies. Over the last 10 years, he has gained experience selling enterprise software, SaaS solutions, gravel and paper in various markets and built sales teams - first in positions at Bertelsmann, Microsoft and then independently. Morten's consultancy UNFCK SALES works closely with major companies such as Salesforce and several startups that are rapidly gaining market share. In his private life, he enjoys spending time with his family, travelling and experimenting with different diets.
About UNFCK SALES l Sales Consulting 4.0
Those trying to solve sales challenges with old-fashioned tips and tricks quickly reach their limits. That's why owner Morten Wolff is on a mission to unfck sales - because it's time to rethink sales consulting. Thereby, he supports his clients to seriously and systematically deal with their company and target group in order to sustainably increase their revenue. UNFCK SALES demonstrates that sales can be set up with heart and brain in such a way that both the salesperson and the customer enjoy it.
About the host Sammy
Sammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.
Shownotes Morten
Find Morten on LinkedIn
Morten’s Company UNFCK SALES
Morten’s favorite business book: The subtle art of not giving a f*ck by Mark Manson
Morten’s favorite business leader: Gary Vee, Chairman of VaynerX and the CEO of VaynerMedia and Satya Nadella, CEO of Microsoft

Next Episode

Ep 32 - Martin Giese - How to start & scale sales as a B2B start-up

In today's episode with Martin Giese, Managing Director at XPRENEURS Incubator you will learn
1. Martin’s view on sales as a founder’s job and pricing for completely new products
2. Why defining the target group is a crucial and dangerous phase for start ups
3. Martin's stance on effective mentorships and his biggest lesson in marketing and sales
About Martin
Martin is a business angel, startup coach and negotiation expert with over 20 years of experience working with startups. He has a strong entrepreneurial background in consulting, management and leadership in the information and telecommunication sector covering a broad range of experience such as marketing, sales or operations. In addition, Martin was also involved in the successful private equity & IPO & going private cycle of Kabel Deutschland. Today, he serves as Managing Director of EXPRENEURS, teaches in other leading entrepreneurship programs such as TUM EMBA and CDTM and is the author of two books on start-up financing and on B2B sales for start-ups.
About XPRENEURS Incubator
XPRENEURS is an incubator for high-tech start-ups, developing solutions in fields such as Smart City, Space Sustainability, or B2B Soft- & Hardware. In their 3-month full-time program consisting of intense mentoring sessions, training and workshops, they support about 60 young start-ups yearly on their way into the market – by helping them to validate their business model, connecting them to their first customers and securing their first investment. By now XPRENEUR’s supported alumni and services have raised VC money of 340 million Euro, generated an accumulative revenue of about 80 million and created more than 1,200 jobs. Very successful examples they have incubated are Isar Aerospace, Air up and inveox.
About the host Sammy
Sammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.
Shownotes
Find Martin on LinkedIn
(https://www.linkedin.com/in/martin-giese/)

Martin’s company XPRENEURS Incubator
(https://xpreneurs.io/)

Martin’s books:
Startup Finanzierung: Dein Insider-Guide: Praxis-Tipps von Investoren für Gründerinnen und Gründer
(https://www.amazon.com/Startup-Finanzierung-Insider-Guide-Praxis-Tipps-Gr%C3%BCnderinnen/dp/3000628479)
Fast Forward: Accelerating B2B Sales for Start Ups
(https://www.amazon.de/Fast-Forward-Accelerating-Sales-Startups/dp/3982298105)

Martin’s favorite business book: Disciplined Entrepreneurship by Bill Aulet
(https://www.amazon.de/-/en/Bill-Aulet/dp/1118692284)

Martin’s favorite business leader: young founders fresh out of the XPRENEURS program
(https://xpreneurs.io/#)