Crawling Upmarket: How Dini Mehta grew sales to $100M at Lattice

06/16/23 • 43 min

Dini Mehta was incredibly successful as the CRO of Lattice. She took the company from $3M to over $100M in ARR when she left.

Dini and Alex also happen to go way back. They worked together for 3 years at Lattice, where Dini ran sales and Alex ran marketing. So we thought she’d be the perfect guest for our new show.

In this episode, Alex and Dini about the early days at Lattice—including their go-to-market strategy, how they moved upmarket, and how they collaborated across sales and marketing.

Plus, Dini gives advice on how to grow from an AE to CRO. Enjoy the episode!

Dini Mehta was incredibly successful as the CRO of Lattice. She took the company from $3M to over $100M in ARR when she left.

Dini and Alex also happen to go way back. They worked together for 3 years at Lattice, where Dini ran sales and Alex ran marketing. So we thought she’d be the perfect guest for our new show.

In this episode, Alex and Dini about the early days at Lattice—including their go-to-market strategy, how they moved upmarket, and how they collaborated across sales and marketing.

Plus, Dini gives advice on how to grow from an AE to CRO. Enjoy the episode!

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Introducing the Grow and Tell Podcast: Behind every successful company is a revenue leader with a story to tell!

Nobody’s prepared to grow a billion-dollar business from square one. So, we're learning from revenue leaders who have already done it. Join host Alex Kracov, former VP of Marketing at Lattice and now Founder and CEO of Dock, as he has candid conversations with successful revenue leaders about their business growth stories.

From sales and marketing to customer success, we'll explore the growing pains and triumphs. Founders who have built companies from the ground-up will share their insights, while agencies and consulting firms behind the scenes of the fastest-growing companies in the world will reveal their secrets.

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François Dufour, CMO in Residence and Marketing Partner at Decibel, shares marketing growth stories from his time at LinkedIn, Twilio, and more.

François Dufour was Alex's coach back when Alex ran marketing at Lattice. François really helped Alex transition from being an individual contributor to a true marketing executive at a fast-growing SaaS company.

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