Crawling Upmarket: How Dini Mehta grew sales to $100M at Lattice

Dini Mehta was incredibly successful as the CRO of Lattice. She took the company from $3M to over $100M in ARR when she left.

Dini and Alex also happen to go way back. They worked together for 3 years at Lattice, where Dini ran sales and Alex ran marketing. So we thought she’d be the perfect guest for our new show.

In this episode, Alex and Dini about the early days at Lattice—including their go-to-market strategy, how they moved upmarket, and how they collaborated across sales and marketing.

Plus, Dini gives advice on how to grow from an AE to CRO. Enjoy the episode!