Green Profit Academy Pros Podcast

Hosts Christeen Era and Steve Bousquet delve into the evolving landscape of sales in the lawn care and landscape industry. They reflect on the changing dynamics brought about by technology and discuss the pitfalls of relying solely on digital methods for sales. Steve shares insights from his 41 years of experience, emphasizing the importance of personal interactions and the pitfalls of a "lazy sales approach" that relies heavily on emails and digital communication. The discussion highlights the need for businesses to balance technology with human touch, maintaining the personal relationships that have historically driven success.
The conversation further explores the significance of face-to-face meetings and the psychological impact of personal interactions in sales as well as leveraging technology in a way that enhances rather than replaces personal connections, such as using video content and personalized communication. Christeen and Steve also discuss the value of understanding individual strengths through tools like the Gallup CliftonStrengths sales report, which can optimize sales approaches. Throughout the episode, listeners are encouraged to rethink their sales strategies, ensuring a balance that leverages both the efficiency of technology and the irreplaceable value of personal, human connections.
https://greenprofitacademy.com/
CliftonStrengths Assessment & Leadership Report

The CliftonStrengths Assessment and Leadership Report are the keys to unlocking and maximizing your true leadership potential. Register now to discover your CliftonStrengths profile, along with your personalized reports and additional resources.
Special Offer: $99

Leveraging Your Leadership Strengths-(Inc. 1-Hr of Coaching)

This impactful, value packed mini course provides you with a Clifton Strengths assessment, your personalized Leadership Report, and a 1-hour Coaching call where our certified CliftonStrengths coach will unpack your top 5 strengths for you.
An Exceptional Value at $250!

Request a topic from the Pros – what would you like to hear about, or what challenge do you currently have? growgpa.com/PodcastAsk

The Green Profit Academy Pros Podcast digs into the challenges in growing a Lawn Care and Landscape business while maximizing your profit. Christeen Era, and Steve Bousquet. are green industry experts in profit, growth, and leadership.

In this enlightening episode, we welcome Leslie F. Halleck, a distinguished Certified Professional Horticulturist with a notable 27-year career in the horticulture industry. Leslie's extensive experience ranges from botanical field research to public gardens, landscape design, and horticulture consulting, making her an invaluable resource for both businesses and home gardening enthusiasts. A seasoned author and speaker, Leslie has penned influential works like "Gardening Under Lights" and "Plant Parenting," and she continues to share her expertise through her Plantgeek Chic blog and public workshops.

Join us as Leslie dives deep into the intricacies of the horticulture and green industry, emphasizing the importance of integrating creativity with business acumen. Leslie discusses the common misconceptions about the horticulture profession and shares insights on how businesses can enhance their value perception and profitability. She passionately supports startups and transitioning entrepreneurs by offering them foundational knowledge and strategic planning skills crucial for success in this unique field. This episode is a must-listen for anyone looking to harmonize their love for plants with sustainable business practices.

Website: https://lesliehalleck.com/

Socials: https://www.instagram.com/lesliehalleck/

https://www.youtube.com/c/LeslieHalleck

https://www.facebook.com/HalleckHorticultural/

https://www.linkedin.com/in/lesliehalleck

Events: https://lesliehalleck.com/events

Shop: https://lesliehalleck.com/shop?category=consultations#lead-in

1-1 Coaching: https://lesliehalleck.com/shop/green-industry-career-coaching-small-business-consultation

Online Course – The Business of Horticulture: https://lesliehalleck.com/shop/the-business-of-horticulture-course

Online Course – The Business of Selling Plants: https://lesliehalleck.com/shop/course-the-business-of-selling-plants

Request a topic from the Pros – what would you like to hear about, or what challenge do you currently have? growgpa.com/PodcastAsk

The Green Profit Academy Pros Podcast digs into the challenges in growing a Lawn Care and Landscape business while maximizing your profit. Christeen Era, and Steve Bousquet. are green industry experts in profit, growth, and leadership.

In this insightful episode, Christeen Era and Steve Bousquet delve into the often-overlooked but crucial topic of labor burden in the green industry and beyond. They begin by defining labor burden, highlighting it as more than just wages, and encompassing taxes, benefits, training costs, and unbillable hours. The discussion emphasizes the importance of understanding labor burden for accurate pricing, maintaining profitability, and preventing financial bleed in a business.
Christeen provides a detailed breakdown of how to calculate labor burden, including direct and indirect costs, and the significance of accounting for non-billable hours. Steve shares real-world examples of how mastering labor burden has transformed his business and could potentially yield multi-million dollar gains over a business career. They encourage listeners to transition from emotional pricing to fact-based pricing strategies to ensure business sustainability and profitability. The episode concludes with a call to action for business owners to review their labor burden regularly and seek professional guidance if needed.
Step-by-Step Guide to Calculating Labor Burden: growgpa.com/calclabbur

Request a topic from the Pros! Contact us at growgpa.com/podcasts

The Green Profit Academy Pros Podcast digs into the challenges in growing a Lawn Care and Landscape business while maximizing your profit. Christeen Era, and Steve Bousquet. are green industry experts in profit, growth, and leadership.

In this insightful episode, Steve Bousquet and Christeen Era delve into the crucial distinction between working on your business and working in your business, offering real-life experiences and practical advice for small business owners. They emphasize the importance of strategic planning, empowering emerging leaders, and process improvement to ensure sustained business success. Christeen shares her personal struggles and eventual triumphs in shifting focus from daily operations to long-term strategy, while Steve underscores the significance of having a clear, written business plan supported by a capable team. The hosts also highlight the necessity of innovation, leadership development, and maintaining financial health, suggesting that a balance between working on strategic goals and managing daily tasks is essential for growth.
The episode also clarifies common misconceptions about what it means to work on your business, distinguishing it from routine administrative tasks and emphasizing the need for intentional, forward-thinking actions. Both Steve and Christeen advocate for setting aside dedicated time for strategic planning, understanding key performance indicators, and fostering a capable and motivated team. They stress that working on the business involves actions that drive long-term success, such as improving processes, innovating solutions, and investing in leadership development. For listeners interested in further resources, they recommend visits to Green Profit Academy and Core Growth Strategies, as well as participation in the annual Mind Your Own Business Retreat and Business Accelerator Workshop.
Mind Your Own Business Retreat Includes Business Accelerator Workshop

https://grow.greenprofitacademy.com/bundles/the-mind-your-own-business-retreat-2024-bundle

Green Profit Academy's Business Accelerator Workshop

https://grow.greenprofitacademy.com/enroll/2433195?price_id=3224757

Green Profit Academy's Emerging Leaders Group Coaching

One Time Payment: https://grow.greenprofitacademy.com/enroll/2742112?price_id=3566102

Monthly Payments: https://grow.greenprofitacademy.com/enroll/2742112?price_id=3571035

Emerging Leaders Group with “Mind” Your Own Business Retreat

https://grow.greenprofitacademy.com/bundles/emerging-leaders-create-and-grow-coaching

Request a topic from the Pros – what would you like to hear about, or what challenge do you currently have?
⁠growgpa.com/PodcastAsk

The Green Profit Academy Pros Podcast digs into the challenges in growing a Lawn Care and Landscape business while maximizing your profit. Christeen Era, and Steve Bousquet. are green industry experts in profit, growth, and leadership.

Episode 45 of the Green Profit Academy Pros Podcast features an intriguing conversation with Steve Bousquet and Matt Thibeau, the visionary behind Savant Marketing. As a premier marketing agency for residential contractors, Savant Marketing is transforming the way contractors operate and scale their businesses.

Matt founded Savant Marketing with a clear goal: to help contractors transition from working in their business to running it like a CEO. With over ten years of experience in direct marketing and six years dedicated to working with contractors, the Savant Marketing team brings a wealth of industry-specific knowledge to the table.This episode offers listeners the chance to hear directly from experts in the field about effective strategies for marketing their businesses. Tune in to glean valuable insights from Matt Thibeau's experiences and expertise in the contractor marketing sphere.

Get connected with Matt Thibaeu! https://www.savantmarketingagency.com/

Join Green Profit Academy's upcoming Business Accelerator Kickstarter Workshop!
Use promo code GBAKW100 to receive 100$ off the workshop today! growgpa.com/GBAKW

This 7-week workshop is designed to help entrepreneurs define and achieve their goals. The workshop covers various topics, including mission, vision, purpose, immutable laws, benchmarks, goal setting, and a business strategy plan. Get coaching from industry professionals Christeen & Steve to get your business set up for success!

The Green Profit Academy Pros Podcast digs into the challenges in growing a Lawn Care and Landscape business while maximizing your profit. Christeen Era, and Steve Bousquet. are green industry experts in profit, growth, and leadership.