
Green Profit Academy Pros Podcast
Christeen Era & Steve Bousquet
This show digs into the challenges of growing a Lawn Care and Landscape business while maximizing your profit. Whether you are just starting a lawn care and landscape business or have been in business for decades, whether you only have one service or several, our podcast has something for you.In this podcast, we will cover how you can:Maximize profitCreate leaders in your team so you can finally wear your CEO hat.Stop worrying about how you will pay your bills during the down season.Discover the hidden bleeds that kill profits.Generate more income while at the same time spending more time with your family.
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Top 10 Green Profit Academy Pros Podcast Episodes
Goodpods has curated a list of the 10 best Green Profit Academy Pros Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Green Profit Academy Pros Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Green Profit Academy Pros Podcast episode by adding your comments to the episode page.

91 - Cultivating Success in the Botanical & Horticulture Business World with Leslie Halleck
Green Profit Academy Pros Podcast
12/09/24 • 65 min
In this enlightening episode, we welcome Leslie F. Halleck, a distinguished Certified Professional Horticulturist with a notable 27-year career in the horticulture industry. Leslie's extensive experience ranges from botanical field research to public gardens, landscape design, and horticulture consulting, making her an invaluable resource for both businesses and home gardening enthusiasts. A seasoned author and speaker, Leslie has penned influential works like "Gardening Under Lights" and "Plant Parenting," and she continues to share her expertise through her Plantgeek Chic blog and public workshops.
Join us as Leslie dives deep into the intricacies of the horticulture and green industry, emphasizing the importance of integrating creativity with business acumen. Leslie discusses the common misconceptions about the horticulture profession and shares insights on how businesses can enhance their value perception and profitability. She passionately supports startups and transitioning entrepreneurs by offering them foundational knowledge and strategic planning skills crucial for success in this unique field. This episode is a must-listen for anyone looking to harmonize their love for plants with sustainable business practices.
Website: https://lesliehalleck.com/
Socials: https://www.instagram.com/lesliehalleck/
https://www.youtube.com/c/LeslieHalleck
https://www.facebook.com/HalleckHorticultural/
https://www.linkedin.com/in/lesliehalleck
Events: https://lesliehalleck.com/events
Shop: https://lesliehalleck.com/shop?category=consultations#lead-in
1-1 Coaching: https://lesliehalleck.com/shop/green-industry-career-coaching-small-business-consultation
Online Course – The Business of Horticulture: https://lesliehalleck.com/shop/the-business-of-horticulture-course
Online Course – The Business of Selling Plants: https://lesliehalleck.com/shop/course-the-business-of-selling-plants
Request a topic from the Pros – what would you like to hear about, or what challenge do you currently have? growgpa.com/PodcastAsk
Tell Us What You'd Like to Hear on the GPA Pros Podcast!
Click on the link below to request a topic from the Pros.
The Green Profit Academy Pros Podcast digs into the challenges in growing a Lawn Care and Landscape business while maximizing your profit. Christeen Era, and Steve Bousquet. are green industry experts in profit, growth, and leadership.

99 - Rick Wallace of Liquid Lawns
Green Profit Academy Pros Podcast
02/03/25 • 75 min
In this episode of the Green Profit Academy Pro's podcast, host Steve sits down with Rick Wallace, an accomplished entrepreneur running a thriving lawn care business. Rick shares his inspiring journey from starting at age 12 with a push mower to growing his lawn care company to over 8,000 clients, with locations in Georgia and Florida. Together, Steve and Rick dive into the challenges and successes Rick experienced while transitioning from traditional landscaping to a focused lawn application business. They discuss critical business strategies, including marketing philosophies, client acquisition, and the importance of building something valuable for the future. Rick also opens up about his personal approach to training, hiring, and retaining a strong team that aligns with core company values.
The conversation also touches on broader industry topics such as automation, AI, customer communication, and the evolving demands of the green industry. Rick emphasizes the importance of blending automation with human interaction to elevate the customer experience. With actionable insights and thought-provoking discussions about the future of the lawn care business, this episode offers valuable perspectives for anyone in the green industry looking to improve operations, scale their business, and foster meaningful client relationships.
Rick Wallace is the CEO of Liquid Lawn, a family-owned and operated business. His wife Hannah is the company's office manager, and together, they have two children. They have been in business for over 15 years and have experience with virtually every facet of landscaping.
After attending First Presbyterian Day School, Rick started very early with his passion for enhancing landscapes and lawns and feels that he discovered his purpose very early on. He really enjoys horticulture, turf, landscape design, and making a difference on his clients' properties. He is a licensed pesticide applicator with the Department of Agriculture.
Connect with Rick!
Tell Us What You'd Like to Hear on the GPA Pros Podcast!
Click on the link below to request a topic from the Pros.
growgpa.com/PodcastAsk
Tell Us What You'd Like to Hear on the GPA Pros Podcast!
Click on the link below to request a topic from the Pros.
The Green Profit Academy Pros Podcast digs into the challenges in growing a Lawn Care and Landscape business while maximizing your profit. Christeen Era, and Steve Bousquet. are green industry experts in profit, growth, and leadership.

105-Roar Review and Rant
Green Profit Academy Pros Podcast
03/17/25 • 28 min
In this solo episode of the podcast, host Steve Bousquet dives into the themes of “Roar, Review, Rant, and Revere” while sharing insights from his 42 years of experience in the lawn care and landscaping business. Steve reflects on his company's preseason preparations, including setting ambitious goals, conducting extensive team training, and fostering a growth mindset among his staff. He emphasizes the importance of investing in people, recounting how focused efforts on team development, certifications, and communication skills have led to both personal and business success. Steve also shares strategies for sales and customer engagement, highlighting the significance of multi-channel outreach and consistent community presence through organizations like local chambers of commerce.
Steve’s “Rant and Revere” segment draws attention to the value of trusted advice in the green industry, urging business owners to learn from seasoned professionals while maintaining a critical eye on emerging trends and advice. Through anecdotes of leadership lessons, such as supporting team members’ personal and professional growth, Steve underscores the importance of curiosity, empathy, and humility in leadership. This episode is packed with actionable insights, motivating stories, and a few lighthearted moments, making it a must-listen for business owners looking to thrive in a competitive and ever-changing landscape.
Tell Us What You'd Like to Hear on the GPA Pros Podcast!
Click on the link below to request a topic from the Pros.
The Green Profit Academy Pros Podcast digs into the challenges in growing a Lawn Care and Landscape business while maximizing your profit. Christeen Era, and Steve Bousquet. are green industry experts in profit, growth, and leadership.

60 - From Green Grass to Greener Futures: A Journey Through the Blades of Lawncare
Green Profit Academy Pros Podcast
05/06/24 • 39 min
In this captivating episode of the Green Profit Academy Pros podcast, host Steve Bousquet welcomes a special guest, his son, Max Bousquet. The episode unfolds as a heartfelt conversation, exploring Max's unique perspective on growing up within the intricate weave of a family deeply rooted in the lawn care and landscape industry. With Steve at the helm of the family business, Max shares candid reflections on the impact of his father's hard work and dedication, not only on the beauty of their own yard but also on the family dynamics. His insights provide listeners with a rare glimpse into the personal side of the landscaping business, highlighting the balance between professional demands and family life. Max's recounting of his childhood, filled with hard work, dedication, and the peculiar smell of organic fertilizers that defined his father's return home each day, adds a personal touch to the narrative of the lawncare industry.
As the conversation deepens, Max delves into his current role in the family business, transitioning from a curious child to a skilled lawn technician managing extensive territories and fostering relationships with customers. His journey, marked by learning and hands-on experience from a young age, underscores the essence of family business and the value of connecting with customers on a personal level. Additionally, Max discusses the impact of educational workshops and personal development programs offered by the business, reflecting on how they have shaped his approach to work and life. The episode also touches on the broader challenges and opportunities within the lawn care industry, from the importance of a supportive work environment to navigating the seasonal nature of the job. Through Max's stories and experiences, listeners are invited to reflect on the interplay between professional growth, personal interests, and the enduring values of family and community in the green industry.
Have an idea for a topic for us to cover on the pod? Let us know! growgpa.com/PodcastAsk
Interested in receiving business coaching or our free tools specialized for Lawncare & Lanscaping business owners? Visit us at https://greenprofitacademy.com/
Check out Steve's business at https://lawnscience.com/
Tell Us What You'd Like to Hear on the GPA Pros Podcast!
Click on the link below to request a topic from the Pros.
The Green Profit Academy Pros Podcast digs into the challenges in growing a Lawn Care and Landscape business while maximizing your profit. Christeen Era, and Steve Bousquet. are green industry experts in profit, growth, and leadership.

57 Scaling Success - The Journey of 800% Growth with David Potts
Green Profit Academy Pros Podcast
04/15/24 • 62 min
In this episode of the Green Profit Academy Pros Podcast, host Christeen Era engages in a profound conversation with David Potts, the dynamic owner of USA Insulation in Ohio. This episode delves into the incredible journey of a small business that soared to unexpected heights, achieving an 800% growth in revenue over four years. Potts shares his transition from an ambitious sales rep to a visionary business owner who navigated through the complex waters of expansion, process optimization, and leadership. With insightful elaboration on the initial struggles, pivotal moments, and strategic decisions that propelled his business forward, this discussion is a beacon of inspiration for entrepreneurs and small business owners seeking a roadmap to success amid challenges.
Beyond the financial triumphs, the conversation takes a meaningful turn towards the core values and cultural shifts within Potts' organization. Emphasizing the significance of professional customer service, community contribution, and the empowerment of his team, Potts outlines the non-negotiables that have shaped his business ethos. The podcast shines a light on the power of investing in people, leveraging their strengths, and fostering a culture of growth and opportunity. As Potts reflects on the transformative impact of asking for help, embracing change, and the importance of paying it forward, this episode transcends the narrative of business growth to underscore the human elements that underpin enduring success. With candid revelations, actionable insights, and a testament to the resilience of the entrepreneurial spirit, this episode is a compelling dialogue on thriving in business by nurturing a community of support, innovation, and shared success.
www.usainsulation.com/toledo
https://www.linkedin.com/in/david-potts-b5098147/
Join us in the upcoming "Maximizing Your Potential: A Strengths-Based Leadership Experience - Level I" Workshop!
For each additional team member, you sign-up automatically receive a 50% savings!
Tell Us What You'd Like to Hear on the GPA Pros Podcast!
Click on the link below to request a topic from the Pros.
The Green Profit Academy Pros Podcast digs into the challenges in growing a Lawn Care and Landscape business while maximizing your profit. Christeen Era, and Steve Bousquet. are green industry experts in profit, growth, and leadership.

55 The Power of Leading From Your Strengths
Green Profit Academy Pros Podcast
04/01/24 • 62 min
In today's enlightening episode, we dive deeply into the transformative effects of CliftonStrengths® in reshaping workplace environments and culture. We explore how this innovative tool is revolutionizing company cultures across the globe, significantly boosting productivity, and dramatically improving team dynamics. The discussion kicks off with an in-depth look at the power of a strengths-based culture, making a compelling case for shifting the focus from remedying weaknesses to maximizing strengths. This transition fosters a more positive, inclusive, and dynamic organizational culture. We delve into the before and after scenarios of implementing CliftonStrengths®, highlighting the benefits such as enhanced employee value, belonging, loyalty, and the creation of a more dynamic workplace environment.
Further segments of the podcast uncover the profound impact of aligning roles with individual strengths on employee engagement and productivity. We address the challenges of role misalignment and disengagement, showcasing the transformation that ensues with the proper application of CliftonStrengths®. Additionally, we discuss the revolutionary change in team dynamics and conflict resolution facilitated by CliftonStrengths®, offering listeners a glimpse into real-world success stories from companies that have reaped tangible benefits from its implementation. The episode wraps up with practical advice for organizations looking to adopt this strengths-based approach, including getting started, ongoing support, and available resources and training.
This episode is rich with insights, practical advice, and inspiration for anyone looking to leverage CliftonStrengths® to unlock the full potential of their team and transform their leadership style. Don't miss the special offer at the end of the podcast, and consider enrolling in our upcoming workshop, "Maximizing Your Potential: A Strengths-Based Leadership Experience - Level I", tailored for business owners and leadership teams ready to break new ground in leadership excellence.
Join us in the upcoming "Maximizing Your Potential: A Strengths-Based Leadership Experience - Level I" Workshop!
We will be offering an Earlybird savings of $300 when you sign up by Monday April 8th
Promo Code: Max300
For each additional team member, you sign-up automatically receive a 50% savings!
Tell Us What You'd Like to Hear on the GPA Pros Podcast!
Click on the link below to request a topic from the Pros.
The Green Profit Academy Pros Podcast digs into the challenges in growing a Lawn Care and Landscape business while maximizing your profit. Christeen Era, and Steve Bousquet. are green industry experts in profit, growth, and leadership.

How Working with a Tax Strategist Can Put Money Back in Your Bank Account with Mary Pierce
Green Profit Academy Pros Podcast
02/19/24 • 66 min
In this episode of the Green Profit Academy Pros Podcast, we navigate the complex realm of tax strategy with our esteemed guest, Mary Pierce, owner of Pierce and Company, a reputable CPA firm in Fort Lauderdale, FL.
Armed with a rich background in small business operations and an unwavering dedication to hard work, Mary's professional journey is as diverse as it is impressive. From working in her family's auto parts business to serving as a CFO and Controller for leading local real estate developers and builders, Mary's experiences have shaped her into a strategic business advisor who is passionate about helping her clients optimize their profits.
In this enlightening episode, we explore how working with a tax strategist like Mary can help individuals and businesses uncover tax savings and enrich their bank accounts, uncover hidden deductions, and share an inspiring success story through strategic tax planning, and dispel common misconceptions about taxes that often hinder financial growth.
Join us as we unravel the art of strategic tax planning and understand how it can play a pivotal role in amplifying your financial success!
Book a call with Mary: https://calendly.com/mpierce-1/new_prospect_meeting
[email protected]
Pierce & Company LLC | Fort Lauderdale FL | Facebook
www.cpampierce.com
The Business Accelerator Kickstarter 7-week workshop is designed to help entrepreneurs define and achieve their goals. The workshop covers various topics, including mission, vision, purpose, immutable laws, benchmarks, goal setting, and a business strategy plan. Through this program, entrepreneurs will learn how to set achievable goals, develop a roadmap, and create a plan for success. Mastering these critical aspects of business can accelerate growth, meet objectives, and achieve long-term sustainability. Overall, this workshop is a comprehensive solution for entrepreneurs looking to take their business to the next level.
Sign up now at growgpa.com/GBAKW
Use promo code GBAKW100 to receive 100$ off the workshop today! op today!
Tell Us What You'd Like to Hear on the GPA Pros Podcast!
Click on the link below to request a topic from the Pros.
The Green Profit Academy Pros Podcast digs into the challenges in growing a Lawn Care and Landscape business while maximizing your profit. Christeen Era, and Steve Bousquet. are green industry experts in profit, growth, and leadership.

Profit First Advanced Strategies
Green Profit Academy Pros Podcast
02/12/24 • 64 min
Welcome to another enlightening episode of the Green Profit Academy Pros Podcast! Today, we're diving deep into the realm of 'Profit First Advanced'. We've harnessed and implemented these advanced tactics in a way that has revolutionized businesses, steering them towards a path of sustained success.
In our previous episode, we dissected the basics of the Profit First model. If you missed it, we highly recommend you go back and tune in to that episode. Not only does it lay down the groundwork for today's discussion, but it also serves as a handy refresher on the Profit First fundamentals.
This episode we take things up a notch with the Advanced methods. These tactics delve deeper by helping you pinpoint and eradicate any financial leaks hampering your business. They foster healthy growth, safeguarding your venture from economic pitfalls and cash-flow issues as you strive for the next level of expansion. Gear up for an insightful journey into the world of advanced profitability strategies!
Free Instant Assessment and Profitability Tools: https://profitfirstforlawncareandlandscape.com/instant-assessment/
SGBM Assessment https://grow.greenprofitacademy.com/enroll/1727715?price_id=2281748
Green Profit Toolbox Membership (Includes the SGBM Assessment): https://grow.greenprofitacademy.com/courses/green-profit-toolbox-membership
Information on the book and the Profit First system: https://profitfirstforlawncareandlandscape.com/
Setting up your Profit First Bank Accounts: Relay is partnered with Profit First. Its online banking and money management platform puts you in complete control of your cash flow by automating your Profit First Allocation and doing them for you. The Profit First system couldn't get any easier!
Using the referral link will enable faster settlement timelines for ACH & Check payments, and it will expedite the registration process. Our account manager will also be notified if they sign up using our link, so they can keep an eye on the application and get the account approved quickly.
The Business Accelerator Kickstarter 7-week workshop is designed to help entrepreneurs define and achieve their goals. The workshop covers various topics, including mission, vision, purpose, immutable laws, benchmarks, goal setting, and a business strategy plan. Through this program, entrepreneurs will learn how to set achievable goals, develop a roadmap, and create a plan for success. Mastering these critical aspects of business can accelerate growth, meet objectives, and achieve long-term sustainability. Overall, this workshop is a comprehensive solution for entrepreneurs looking to take their business to the next level.
Sign up now at growgpa.com/GBAKW
Use promo code GBAKW100 to receive 100$ off the workshop today!
Tell Us What You'd Like to Hear on the GPA Pros Podcast!
Click on the link below to request a topic from the Pros.
The Green Profit Academy Pros Podcast digs into the challenges in growing a Lawn Care and Landscape business while maximizing your profit. Christeen Era, and Steve Bousquet. are green industry experts in profit, growth, and leadership.

Profit First Basics
Green Profit Academy Pros Podcast
02/05/24 • 66 min
Dive into the roots of profitability with the Green Profit Academy Pros Podcast! In this enlightening episode, we're revisiting the foundational principles of 'Profit First', a revolutionary business approach envisioned by Mike Michalowicz. As loyal listeners, you're likely already familiar with both Michalowicz's original book and its industry-specific adaptation, 'Profit First for Lawn Care and Landscape Businesses'. We often discuss these concepts in our businesses and with our clients, implementing advanced strategies that have transformed businesses for the better.
Today, we're taking a step back to re-explore the basics of Profit First. We'll delve into its simple yet potent concepts that have the power to fundamentally change how you manage your business's cash flow. The Profit First formula, which advocates for Sales - Profit = Expenses, challenges the traditional notion of Sales – Expenses = Profit, where profit is often relegated to an afterthought.
Join us as we guide you on how to kickstart your journey with Profit First. This episode promises to be an invaluable resource for those looking to prioritize profit and establish a sustainable financial framework for their businesses. Tune in now and start transforming your business, one episode at a time!
Free Instant Assessment and Profitability Tools: https://profitfirstforlawncareandlandscape.com/instant-assessment/
Information on the book and the Profit First system: https://profitfirstforlawncareandlandscape.com/
Setting up your Profit First Bank Accounts: Relay is partnered with Profit First. Its online banking and money management platform puts you in complete control of your cash flow by automating your Profit First Allocation and doing them for you. The Profit First system couldn't get any easier!
Using the referral link will enable faster settlement timelines for ACH & Check payments, and it will expedite the registration process. Our account manager will also be notified if they sign up using our link, so they can keep an eye on the application and get the account approved quickly.
https://growgpa.com/RelayBnk
The Business Accelerator Kickstarter 7-week workshop is designed to help entrepreneurs define and achieve their goals. The workshop covers various topics, including mission, vision, purpose, immutable laws, benchmarks, goal setting, and a business strategy plan. Through this program, entrepreneurs will learn how to set achievable goals, develop a roadmap, and create a plan for success. Mastering these critical aspects of business can accelerate growth, meet objectives, and achieve long-term sustainability. Overall, this workshop is a comprehensive solution for entrepreneurs looking to take their business to the next level.
Sign up now at growgpa.com/GBAKW
Use promo code GBAKW100 to receive 100$ off the workshop today!
Tell Us What You'd Like to Hear on the GPA Pros Podcast!
Click on the link below to request a topic from the Pros.
The Green Profit Academy Pros Podcast digs into the challenges in growing a Lawn Care and Landscape business while maximizing your profit. Christeen Era, and Steve Bousquet. are green industry experts in profit, growth, and leadership.

88 - From Lazy Sales to Connective Sales: Leveraging Digital Tools with a Personal Touch
Green Profit Academy Pros Podcast
11/18/24 • 49 min
Hosts Christeen Era and Steve Bousquet delve into the evolving landscape of sales in the lawn care and landscape industry. They reflect on the changing dynamics brought about by technology and discuss the pitfalls of relying solely on digital methods for sales. Steve shares insights from his 41 years of experience, emphasizing the importance of personal interactions and the pitfalls of a "lazy sales approach" that relies heavily on emails and digital communication. The discussion highlights the need for businesses to balance technology with human touch, maintaining the personal relationships that have historically driven success.
The conversation further explores the significance of face-to-face meetings and the psychological impact of personal interactions in sales as well as leveraging technology in a way that enhances rather than replaces personal connections, such as using video content and personalized communication. Christeen and Steve also discuss the value of understanding individual strengths through tools like the Gallup CliftonStrengths sales report, which can optimize sales approaches. Throughout the episode, listeners are encouraged to rethink their sales strategies, ensuring a balance that leverages both the efficiency of technology and the irreplaceable value of personal, human connections.
https://greenprofitacademy.com/
CliftonStrengths Assessment & Leadership Report
The CliftonStrengths Assessment and Leadership Report are the keys to unlocking and maximizing your true leadership potential. Register now to discover your CliftonStrengths profile, along with your personalized reports and additional resources.
Special Offer: $99
Leveraging Your Leadership Strengths-(Inc. 1-Hr of Coaching)
This impactful, value packed mini course provides you with a Clifton Strengths assessment, your personalized Leadership Report, and a 1-hour Coaching call where our certified CliftonStrengths coach will unpack your top 5 strengths for you.
An Exceptional Value at $250!
Request a topic from the Pros – what would you like to hear about, or what challenge do you currently have? growgpa.com/PodcastAsk
Tell Us What You'd Like to Hear on the GPA Pros Podcast!
Click on the link below to request a topic from the Pros.
The Green Profit Academy Pros Podcast digs into the challenges in growing a Lawn Care and Landscape business while maximizing your profit. Christeen Era, and Steve Bousquet. are green industry experts in profit, growth, and leadership.
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FAQ
How many episodes does Green Profit Academy Pros Podcast have?
Green Profit Academy Pros Podcast currently has 108 episodes available.
What topics does Green Profit Academy Pros Podcast cover?
The podcast is about Entrepreneurship, Podcasts, Landscaping, Education and Business.
What is the most popular episode on Green Profit Academy Pros Podcast?
The episode title '65 - Building a Green Future: Matt Smith’s Journey with Steel Green Manufacturing, Part 2' is the most popular.
What is the average episode length on Green Profit Academy Pros Podcast?
The average episode length on Green Profit Academy Pros Podcast is 57 minutes.
How often are episodes of Green Profit Academy Pros Podcast released?
Episodes of Green Profit Academy Pros Podcast are typically released every 7 days.
When was the first episode of Green Profit Academy Pros Podcast?
The first episode of Green Profit Academy Pros Podcast was released on Mar 15, 2023.
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