105-Roar Review and Rant

03/17/25 • 28 min

In this solo episode of the podcast, host Steve Bousquet dives into the themes of “Roar, Review, Rant, and Revere” while sharing insights from his 42 years of experience in the lawn care and landscaping business. Steve reflects on his company's preseason preparations, including setting ambitious goals, conducting extensive team training, and fostering a growth mindset among his staff. He emphasizes the importance of investing in people, recounting how focused efforts on team development, certifications, and communication skills have led to both personal and business success. Steve also shares strategies for sales and customer engagement, highlighting the significance of multi-channel outreach and consistent community presence through organizations like local chambers of commerce.

Steve’s “Rant and Revere” segment draws attention to the value of trusted advice in the green industry, urging business owners to learn from seasoned professionals while maintaining a critical eye on emerging trends and advice. Through anecdotes of leadership lessons, such as supporting team members’ personal and professional growth, Steve underscores the importance of curiosity, empathy, and humility in leadership. This episode is packed with actionable insights, motivating stories, and a few lighthearted moments, making it a must-listen for business owners looking to thrive in a competitive and ever-changing landscape.

The Green Profit Academy Pros Podcast digs into the challenges in growing a Lawn Care and Landscape business while maximizing your profit. Christeen Era, and Steve Bousquet. are green industry experts in profit, growth, and leadership.

Previous Episode

104-Mastering Pricing Strategies: Boost Profit & Efficiency in Your Business!

In this episode, Steve and Christeen dive deep into the critical topic of pricing strategy and how it can significantly impact the profitability and sustainability of your business. They discuss the essential components every business owner must consider, including labor, equipment costs, material markup, and overhead. Christeen emphasizes the importance of understanding utilization rates, seasonal dynamics, and how to structure your pricing to ensure every piece of your operation is accounted for. Steve shares real-life insights, including common pitfalls like undercharging for equipment, ignoring proper profit margins, and the dangers of discounting, while also touching on how to efficiently manage labor hours and the benefits of offering tiered service options. Whether you are a seasoned professional or new to the business world, this episode is packed with actionable advice to help you protect and grow your profits.
The conversation also explores the broader implications of a solid pricing strategy, such as improving operational efficiency, avoiding emotional decision-making, and ensuring that your business thrives long term. Steve and Christeen highlight key strategies, like focusing on existing clients, providing "Good-Better-Best" options, and aligning pricing with market conditions to build a sustainable and scalable business. They wrap up by underscoring the importance of being intentional, data-driven, and collaborative when reviewing financials and pricing models. If you've ever questioned whether you're charging enough or how to better align your costs and profits, this episode is a must-listen. Take action today to protect your margins and unlock the full potential of your business!

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Next Episode

106-Lawn Care & Landscaping Success: Marketing, Hiring, and Pricing Tips for 2025

In this episode, Christeen Era and Steve Bousquet provide actionable tips to ensure your business starts the 2025 season on the right foot. From effective marketing techniques like leveraging truck signage, QR codes, and social media, to utilizing platforms such as Google Business Profile to attract more clients, Christeen and Steve cover it all. They also delve into the importance of clear and competitive pricing strategies to boost profitability, offering advice on labor costs, material markups, and creating comprehensive pricing sheets. Discover how tools like prepayments, diverse payment options, and consistent customer communication can eliminate payment friction and enhance client satisfaction.
The duo further explores the power of hiring strategies, such as working interviews and attracting high-quality candidates, alongside fostering brand consistency through uniforms and team professionalism. Learn how to repurpose video content for platforms like Facebook, Instagram, and YouTube to expand your online presence, engage your audience, and attract ideal clients. Whether you're refining billing practices, improving your website’s functionality, or optimizing your sales follow-ups, this episode is packed with insights to set your business apart this season. Tune in for a roadmap to success!

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