99 - Rick Wallace of Liquid Lawns
02/03/25 • 75 min
In this episode of the Green Profit Academy Pro's podcast, host Steve sits down with Rick Wallace, an accomplished entrepreneur running a thriving lawn care business. Rick shares his inspiring journey from starting at age 12 with a push mower to growing his lawn care company to over 8,000 clients, with locations in Georgia and Florida. Together, Steve and Rick dive into the challenges and successes Rick experienced while transitioning from traditional landscaping to a focused lawn application business. They discuss critical business strategies, including marketing philosophies, client acquisition, and the importance of building something valuable for the future. Rick also opens up about his personal approach to training, hiring, and retaining a strong team that aligns with core company values.
The conversation also touches on broader industry topics such as automation, AI, customer communication, and the evolving demands of the green industry. Rick emphasizes the importance of blending automation with human interaction to elevate the customer experience. With actionable insights and thought-provoking discussions about the future of the lawn care business, this episode offers valuable perspectives for anyone in the green industry looking to improve operations, scale their business, and foster meaningful client relationships.
Rick Wallace is the CEO of Liquid Lawn, a family-owned and operated business. His wife Hannah is the company's office manager, and together, they have two children. They have been in business for over 15 years and have experience with virtually every facet of landscaping.
After attending First Presbyterian Day School, Rick started very early with his passion for enhancing landscapes and lawns and feels that he discovered his purpose very early on. He really enjoys horticulture, turf, landscape design, and making a difference on his clients' properties. He is a licensed pesticide applicator with the Department of Agriculture.
Connect with Rick!
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Tell Us What You'd Like to Hear on the GPA Pros Podcast!
Click on the link below to request a topic from the Pros.
The Green Profit Academy Pros Podcast digs into the challenges in growing a Lawn Care and Landscape business while maximizing your profit. Christeen Era, and Steve Bousquet. are green industry experts in profit, growth, and leadership.
In this episode of the Green Profit Academy Pro's podcast, host Steve sits down with Rick Wallace, an accomplished entrepreneur running a thriving lawn care business. Rick shares his inspiring journey from starting at age 12 with a push mower to growing his lawn care company to over 8,000 clients, with locations in Georgia and Florida. Together, Steve and Rick dive into the challenges and successes Rick experienced while transitioning from traditional landscaping to a focused lawn application business. They discuss critical business strategies, including marketing philosophies, client acquisition, and the importance of building something valuable for the future. Rick also opens up about his personal approach to training, hiring, and retaining a strong team that aligns with core company values.
The conversation also touches on broader industry topics such as automation, AI, customer communication, and the evolving demands of the green industry. Rick emphasizes the importance of blending automation with human interaction to elevate the customer experience. With actionable insights and thought-provoking discussions about the future of the lawn care business, this episode offers valuable perspectives for anyone in the green industry looking to improve operations, scale their business, and foster meaningful client relationships.
Rick Wallace is the CEO of Liquid Lawn, a family-owned and operated business. His wife Hannah is the company's office manager, and together, they have two children. They have been in business for over 15 years and have experience with virtually every facet of landscaping.
After attending First Presbyterian Day School, Rick started very early with his passion for enhancing landscapes and lawns and feels that he discovered his purpose very early on. He really enjoys horticulture, turf, landscape design, and making a difference on his clients' properties. He is a licensed pesticide applicator with the Department of Agriculture.
Connect with Rick!
Tell Us What You'd Like to Hear on the GPA Pros Podcast!
Click on the link below to request a topic from the Pros.
growgpa.com/PodcastAsk
Tell Us What You'd Like to Hear on the GPA Pros Podcast!
Click on the link below to request a topic from the Pros.
The Green Profit Academy Pros Podcast digs into the challenges in growing a Lawn Care and Landscape business while maximizing your profit. Christeen Era, and Steve Bousquet. are green industry experts in profit, growth, and leadership.
Previous Episode
98 - Top 5 Ways to Make More Money in 2025
In this episode, Steve and Christeen discuss the top five ways small business owners can increase profitability in 2025. They dive into actionable strategies, including how to effectively raise your prices, stop offering low-profit services, and improve your estimating processes. Christeen shares insights on the importance of understanding costs, setting expectations for your team, and avoiding common pitfalls in pricing. The hosts also tackle the critical topic of hiring smarter by finding the right cultural fits and strengths, and emphasize the importance of onboarding and retaining top-tier employees.
The conversation wraps up with a deep dive into the transformative impact of implementing Profit First. Steve shares real-life results from his business, showcasing how this approach not only increased revenue but also boosted profits exponentially over the years. Plus, they highlight advanced strategies from the book Profit First for Lawn Care and Landscape Businesses and how their coaching programs can help businesses achieve similar success. Don't miss the links in the show notes to access the book and learn more about the tailored triage coaching program to take your business profitability to the next level.
Resources to increase your business's profitability:
Profit First for Lawn Care and Landscape Businesses (Amazon): https://www.amazon.com/Profit-First-Lawn-Landscape-Businesses-ebook/dp/B09LTJVFBG/
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Click on the link below to request a topic from the Pros.
growgpa.com/PodcastAsk
Tell Us What You'd Like to Hear on the GPA Pros Podcast!
Click on the link below to request a topic from the Pros.
The Green Profit Academy Pros Podcast digs into the challenges in growing a Lawn Care and Landscape business while maximizing your profit. Christeen Era, and Steve Bousquet. are green industry experts in profit, growth, and leadership.
Next Episode
100 - 100 Business Lessons for Lawn Care & Landscaping Success | Hiring, Delegation, & Profit First Tips
In this milestone 100th episode, Steve Bousquet and Christeen Era reflect on the journey that brought them here, sharing their most valuable lessons and takeaways from years of entrepreneurship, coaching, and hosting 99 prior episodes. From the challenges of hiring and onboarding to the power of proper delegation, time management, and strategic planning, they dive into the practical insights that have helped countless small businesses thrive. They also explore topics like the emotional side of business decisions, the importance of transparency in relationships, and how leveraging (but not misusing) technology can fuel growth. Whether you’re a seasoned business owner or just starting out, their real-world experiences and actionable advice will resonate with you.
The conversation also highlights the transformative impact of systems like Profit First, which has fueled consistent and sustainable growth in Steve’s business, demonstrating the power of disciplined cash management. The duo emphasizes the importance of listening, fostering trust, and staying focused on customer relationships to drive results. Packed with relatable stories and practical wisdom, this episode is a celebration of not just a podcast milestone, but the lessons learned along the way that continue to inspire and guide other entrepreneurs to success. Don’t miss it!
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Tell Us What You'd Like to Hear on the GPA Pros Podcast!
Click on the link below to request a topic from the Pros.
growgpa.com/PodcastAsk
Tell Us What You'd Like to Hear on the GPA Pros Podcast!
Click on the link below to request a topic from the Pros.
The Green Profit Academy Pros Podcast digs into the challenges in growing a Lawn Care and Landscape business while maximizing your profit. Christeen Era, and Steve Bousquet. are green industry experts in profit, growth, and leadership.
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