88 - From Lazy Sales to Connective Sales: Leveraging Digital Tools with a Personal Touch

Hosts Christeen Era and Steve Bousquet delve into the evolving landscape of sales in the lawn care and landscape industry. They reflect on the changing dynamics brought about by technology and discuss the pitfalls of relying solely on digital methods for sales. Steve shares insights from his 41 years of experience, emphasizing the importance of personal interactions and the pitfalls of a "lazy sales approach" that relies heavily on emails and digital communication. The discussion highlights the need for businesses to balance technology with human touch, maintaining the personal relationships that have historically driven success.
The conversation further explores the significance of face-to-face meetings and the psychological impact of personal interactions in sales as well as leveraging technology in a way that enhances rather than replaces personal connections, such as using video content and personalized communication. Christeen and Steve also discuss the value of understanding individual strengths through tools like the Gallup CliftonStrengths sales report, which can optimize sales approaches. Throughout the episode, listeners are encouraged to rethink their sales strategies, ensuring a balance that leverages both the efficiency of technology and the irreplaceable value of personal, human connections.
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The Green Profit Academy Pros Podcast digs into the challenges in growing a Lawn Care and Landscape business while maximizing your profit. Christeen Era, and Steve Bousquet. are green industry experts in profit, growth, and leadership.