
88 - From Lazy Sales to Connective Sales: Leveraging Digital Tools with a Personal Touch
11/18/24 • 49 min
Hosts Christeen Era and Steve Bousquet delve into the evolving landscape of sales in the lawn care and landscape industry. They reflect on the changing dynamics brought about by technology and discuss the pitfalls of relying solely on digital methods for sales. Steve shares insights from his 41 years of experience, emphasizing the importance of personal interactions and the pitfalls of a "lazy sales approach" that relies heavily on emails and digital communication. The discussion highlights the need for businesses to balance technology with human touch, maintaining the personal relationships that have historically driven success.
The conversation further explores the significance of face-to-face meetings and the psychological impact of personal interactions in sales as well as leveraging technology in a way that enhances rather than replaces personal connections, such as using video content and personalized communication. Christeen and Steve also discuss the value of understanding individual strengths through tools like the Gallup CliftonStrengths sales report, which can optimize sales approaches. Throughout the episode, listeners are encouraged to rethink their sales strategies, ensuring a balance that leverages both the efficiency of technology and the irreplaceable value of personal, human connections.
https://greenprofitacademy.com/
CliftonStrengths Assessment & Leadership Report
The CliftonStrengths Assessment and Leadership Report are the keys to unlocking and maximizing your true leadership potential. Register now to discover your CliftonStrengths profile, along with your personalized reports and additional resources.
Special Offer: $99
Leveraging Your Leadership Strengths-(Inc. 1-Hr of Coaching)
This impactful, value packed mini course provides you with a Clifton Strengths assessment, your personalized Leadership Report, and a 1-hour Coaching call where our certified CliftonStrengths coach will unpack your top 5 strengths for you.
An Exceptional Value at $250!
Request a topic from the Pros – what would you like to hear about, or what challenge do you currently have? growgpa.com/PodcastAsk
Tell Us What You'd Like to Hear on the GPA Pros Podcast!
Click on the link below to request a topic from the Pros.
The Green Profit Academy Pros Podcast digs into the challenges in growing a Lawn Care and Landscape business while maximizing your profit. Christeen Era, and Steve Bousquet. are green industry experts in profit, growth, and leadership.
Hosts Christeen Era and Steve Bousquet delve into the evolving landscape of sales in the lawn care and landscape industry. They reflect on the changing dynamics brought about by technology and discuss the pitfalls of relying solely on digital methods for sales. Steve shares insights from his 41 years of experience, emphasizing the importance of personal interactions and the pitfalls of a "lazy sales approach" that relies heavily on emails and digital communication. The discussion highlights the need for businesses to balance technology with human touch, maintaining the personal relationships that have historically driven success.
The conversation further explores the significance of face-to-face meetings and the psychological impact of personal interactions in sales as well as leveraging technology in a way that enhances rather than replaces personal connections, such as using video content and personalized communication. Christeen and Steve also discuss the value of understanding individual strengths through tools like the Gallup CliftonStrengths sales report, which can optimize sales approaches. Throughout the episode, listeners are encouraged to rethink their sales strategies, ensuring a balance that leverages both the efficiency of technology and the irreplaceable value of personal, human connections.
https://greenprofitacademy.com/
CliftonStrengths Assessment & Leadership Report
The CliftonStrengths Assessment and Leadership Report are the keys to unlocking and maximizing your true leadership potential. Register now to discover your CliftonStrengths profile, along with your personalized reports and additional resources.
Special Offer: $99
Leveraging Your Leadership Strengths-(Inc. 1-Hr of Coaching)
This impactful, value packed mini course provides you with a Clifton Strengths assessment, your personalized Leadership Report, and a 1-hour Coaching call where our certified CliftonStrengths coach will unpack your top 5 strengths for you.
An Exceptional Value at $250!
Request a topic from the Pros – what would you like to hear about, or what challenge do you currently have? growgpa.com/PodcastAsk
Tell Us What You'd Like to Hear on the GPA Pros Podcast!
Click on the link below to request a topic from the Pros.
The Green Profit Academy Pros Podcast digs into the challenges in growing a Lawn Care and Landscape business while maximizing your profit. Christeen Era, and Steve Bousquet. are green industry experts in profit, growth, and leadership.
Previous Episode

87 - Exploring Communication Methodologies Using Gallup Domains
Dive into an engaging episode with hosts Christeen Era and Steve Bousquet as they unravel the art of effective communication by leveraging Gallup’s CliftonStrengths. Discover how understanding different domains—Executing, Influencing, Relationship Building, and Strategic Thinking—can transform the way you connect with your team and loved ones.
Christeen and Steve share personal anecdotes and professional insights on bridging communication gaps, enhancing collaboration, and aligning strengths with roles for maximum impact. They explore strategies for motivating each domain and fostering understanding across diverse teams, all while maintaining a light-hearted and relatable approach.
This episode offers a treasure trove of practical tips for leaders seeking to improve team dynamics and personal relationships. Whether you're navigating the complexities of workplace communication or looking to enrich personal connections, this episode provides the tools and inspiration needed to harness the power of CliftonStrengths. Join the conversation and explore how you can unlock deeper, more meaningful interactions in your daily life!
Check out our strength coaching courses where Steve Bousquet will personally coach you and/or your team to leverage their strengths!
Strengths Assessment and 1-Hour Strengths Coaching:
https://growgpa.com/strengths1hrcoach
Green Profit Academy's Clifton Strengths Company Group Coaching:
https://growgpa.com/strengthsgrpcoach
Request a topic from the Pros – what would you like to hear about, or what challenge do you currently have? growgpa.com/PodcastAsk
Tell Us What You'd Like to Hear on the GPA Pros Podcast!
Click on the link below to request a topic from the Pros.
The Green Profit Academy Pros Podcast digs into the challenges in growing a Lawn Care and Landscape business while maximizing your profit. Christeen Era, and Steve Bousquet. are green industry experts in profit, growth, and leadership.
Next Episode

89 - Back to Basics: Understanding the Profit First Methodology
Christeen Era & Steve Bousquet delve into the powerful and life-changing "Profit First" methodology. Join us as we examine the core principles of this innovative approach that promises to turn traditional accounting on its head, by putting profit at the forefront of your business strategy. Steve and Christeen launch into an insightful discussion on how the Profit First system can shine a financial mirror on your business, revealing the true state of your cash flow, pricing, and spending habits.
Gain exclusive insights from their book, "Profit First for Lawn Care and Landscape Businesses", learn how to navigate the complexities of seasonal cash flow, equipment management, and the labor-intensive nature of the green industry. Christeen and Steve, both certified Profit First professionals, guide you through setting up the essential five bank accounts and establishing a rhythm for your financial allocations. They share personal anecdotes and client success stories that highlight the transformative power of prioritizing profit. Profit first can be a game-changer for your business, leading to increased financial security and sustainability. Tune in to discover how to adopt the Profit First methodology that can elevate your business to new heights.
Free Instant Assessment and Profitability Tools
https://profitfirstforlawncareandlandscape.com/instant-assessment/
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Visit us at
www.greenprofitacademy.com
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Profit First for Lawn Care and Landscape Businesses
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Request a topic from the Pros
growgpa.com/PodcastAsk
Tell Us What You'd Like to Hear on the GPA Pros Podcast!
Click on the link below to request a topic from the Pros.
The Green Profit Academy Pros Podcast digs into the challenges in growing a Lawn Care and Landscape business while maximizing your profit. Christeen Era, and Steve Bousquet. are green industry experts in profit, growth, and leadership.
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