91 - Cultivating Success in the Botanical & Horticulture Business World with Leslie Halleck

12/09/24 • 65 min

In this enlightening episode, we welcome Leslie F. Halleck, a distinguished Certified Professional Horticulturist with a notable 27-year career in the horticulture industry. Leslie's extensive experience ranges from botanical field research to public gardens, landscape design, and horticulture consulting, making her an invaluable resource for both businesses and home gardening enthusiasts. A seasoned author and speaker, Leslie has penned influential works like "Gardening Under Lights" and "Plant Parenting," and she continues to share her expertise through her Plantgeek Chic blog and public workshops.

Join us as Leslie dives deep into the intricacies of the horticulture and green industry, emphasizing the importance of integrating creativity with business acumen. Leslie discusses the common misconceptions about the horticulture profession and shares insights on how businesses can enhance their value perception and profitability. She passionately supports startups and transitioning entrepreneurs by offering them foundational knowledge and strategic planning skills crucial for success in this unique field. This episode is a must-listen for anyone looking to harmonize their love for plants with sustainable business practices.

Website: https://lesliehalleck.com/

Socials: https://www.instagram.com/lesliehalleck/

https://www.youtube.com/c/LeslieHalleck

https://www.facebook.com/HalleckHorticultural/

https://www.linkedin.com/in/lesliehalleck

Events: https://lesliehalleck.com/events

Shop: https://lesliehalleck.com/shop?category=consultations#lead-in

1-1 Coaching: https://lesliehalleck.com/shop/green-industry-career-coaching-small-business-consultation

Online Course – The Business of Horticulture: https://lesliehalleck.com/shop/the-business-of-horticulture-course

Online Course – The Business of Selling Plants: https://lesliehalleck.com/shop/course-the-business-of-selling-plants

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The Green Profit Academy Pros Podcast digs into the challenges in growing a Lawn Care and Landscape business while maximizing your profit. Christeen Era, and Steve Bousquet. are green industry experts in profit, growth, and leadership.

Website: https://lesliehalleck.com/

Socials: https://www.instagram.com/lesliehalleck/

https://www.youtube.com/c/LeslieHalleck

https://www.facebook.com/HalleckHorticultural/

https://www.linkedin.com/in/lesliehalleck

Events: https://lesliehalleck.com/events

Shop: https://lesliehalleck.com/shop?category=consultations#lead-in

1-1 Coaching: https://lesliehalleck.com/shop/green-industry-career-coaching-small-business-consultation

Online Course – The Business of Horticulture: https://lesliehalleck.com/shop/the-business-of-horticulture-course

Online Course – The Business of Selling Plants: https://lesliehalleck.com/shop/course-the-business-of-selling-plants

Request a topic from the Pros – what would you like to hear about, or what challenge do you currently have? growgpa.com/PodcastAsk

Previous Episode

90 - Steps to Ensure Your Pricing, Markups, and Margins Are Profitable

In this insightful episode, join hosts Christeen Era and Steve Bousquet as they delve into the critical topic of pricing strategies to ensure profitability in your business. As they navigate through the nuances of pricing markups and margins, they share a five-step approach designed to help businesses identify, understand, and rectify common pricing pitfalls. Whether you're grappling with understanding your costs, determining your markup, setting profitable prices, or regularly reviewing your pricing strategy, Steve and Christeen offer practical tips and strategies. They emphasize the importance of aligning your pricing model with your business's unique value proposition, exploring concepts such as gross and net margins, and ensuring that your pricing strategies are regularly reviewed and adjusted as necessary.
This episode is packed with actionable insights for business owners looking to enhance their financial literacy and create a sustainable profitability model. By focusing on understanding costs, setting strategic markups, and maintaining a vigilant eye on profit margins, this discussion provides a roadmap to financial success. Plus, they highlight the value of built-in upselling and the benefits of offering clear service packages to improve customer satisfaction and business efficiency.
Request a topic from the Pros – what would you like to hear about, or what challenge do you currently have? growgpa.com/PodcastAsk

Green Profit Toolbox from The Profit First for Lawn Care and Landscape Businesses Book: https://profitfirstforlawncareandlandscape.com/#tools

Profitability Checklist: growgpa.com/chkprofitability

Green Profit Academy Business Triage Response Path is a 6-Week coaching program to get your business back on track fast. First, our assessments will narrow down the top three things you need to fix, then our experienced industry coaches will help you focus on stopping the bleed and getting back on track. growgpa.com/triageresponse

Next Episode

92 - How a Lawn Application Company Maximizes Profit in 5 Steps

Join Christeen Era and Steve Bousquet as they delve into the strategic steps that lawn application companies can take to maximize profitability. Drawing from their extensive experience in the green industry, they break down essential practices for optimizing daily routines, understanding seasonal cycles, and implementing efficient routing to streamline operations. Christeen and Steve emphasize the importance of leveraging technology to automate tasks, enhancing productivity and reducing administrative burdens, all of which contribute to a healthier bottom line.
This episode provides actionable insights into cost management strategies such as bulk purchasing and maintaining equipment and highlights the significance of customer satisfaction and retention. Christeen and Steve share their expertise on creating performance incentives and cross-training employees to ensure operational agility and sustained profits. Whether you're a seasoned lawn care professional or a newcomer to the industry, these five steps offer valuable guidance to enhance profitability and foster business growth.
If you have any additional questions about maximizing profitability, or would like to discuss your unique business challenges, don’t hesitate to reach out, we’re here to help you navigate and succeed!
Email us: [email protected]
Set up a complimentary call with us: https://growgpa.com/FreeConsult
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