We’re Getting Back to Basics and Loving Our Content
01/07/25 • 14 min
We’re kicking off 2025 with a commitment to going back to basics and actually being excited about the content we are creating. It’s more important than ever to share your stories and show up as your true self to truly connect with your audience. I’m also sharing my thoughts on how the social media landscape has changed in recent years, exploring the shift away from toxic one size fits all advice and focusing more on transparency and integrity. Let's navigate this new year together and create content that's not just effective, but also enjoyable!
In this episode we’ll be covering:
- How the social media landscape has changed since 2020 and even during 2024
- We’re ditching the toxic marketing tactics, there is no space for the stressful marketing advice that has become widespread in recent years.
- The return to fundamental marketing principles like transparency, integrity, and honesty.
- Applying the 4 H Method to your content strategy this year.
- Diversifying your content with a mix of personal stories to build a genuine connection with your audience.
- A peek at the big plans coming in 2025!
Links from this episode:
Episodes you might have missed:
- Episode 039: Transform Your Business in 2025: Top Tips and Trends for Good Content
- Episode 040: Build More Connections with Everyday Moments
- Episode 041: Let’s Make Content Creation the Easiest Thing on Your To Do List
- Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually Convert
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
We’re kicking off 2025 with a commitment to going back to basics and actually being excited about the content we are creating. It’s more important than ever to share your stories and show up as your true self to truly connect with your audience. I’m also sharing my thoughts on how the social media landscape has changed in recent years, exploring the shift away from toxic one size fits all advice and focusing more on transparency and integrity. Let's navigate this new year together and create content that's not just effective, but also enjoyable!
In this episode we’ll be covering:
- How the social media landscape has changed since 2020 and even during 2024
- We’re ditching the toxic marketing tactics, there is no space for the stressful marketing advice that has become widespread in recent years.
- The return to fundamental marketing principles like transparency, integrity, and honesty.
- Applying the 4 H Method to your content strategy this year.
- Diversifying your content with a mix of personal stories to build a genuine connection with your audience.
- A peek at the big plans coming in 2025!
Links from this episode:
Episodes you might have missed:
- Episode 039: Transform Your Business in 2025: Top Tips and Trends for Good Content
- Episode 040: Build More Connections with Everyday Moments
- Episode 041: Let’s Make Content Creation the Easiest Thing on Your To Do List
- Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually Convert
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
Previous Episode
Your Simple B-Roll Can Become Easy Reels That Actually Convert
I have some EPIC reels to share with you today as we send off 2024 and head into 2025. I hope you did your homework from last week’s episode, because we are taking content creation seriously in the new year, and it’s going to be the easiest year of content creation yet. Now that we're making content part of our daily routine, let's talk about what you’re going to do with all the B-roll you’ve been capturing over the last week and how to turn it into simple and engaging reels.
In this episode we’ll be covering:
- Skipping the fancy edits to embrace a minimal set up to document daily activities.
- Three different types of text for B-roll: Lists, Random Thoughts, the “Book Reel”
- Repurposing your reels and carousels without hitting copy and paste.
- Creating habits and routines that make it easy for you to capture relatable content throughout the day.
- Examples of successful reels that are currently going viral with simple B-roll videos of mundane activities.
Links to reels in this episode:
- Reel #1: Toddler Snack
- Reel #2: Productivity Coach Habit Stacking
- Reel #3: Podcaster with Headphones
- Reel #4: Workout, Being Uncomfortable
- Reel #5: Hotel Content
- Reel #6: Logo's I redesigned
- Reel #7: How Your Dinner Should Feel
Other episodes you might have missed:
- Episode 017: Turn a Simple Idea into a Reel People Will Love
- Episode 037: Personalization is the Key to Your 2025 Content Strategy
- Episode 039: Transform Your Business in 2025: Top Tips and Trends for Good Content
- Episode 040: Build More Connections with Everyday Moments
- Episode 041: Let’s Make Content Creation the Easiest Thing on Your To Do List
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
Next Episode
Become Their Favorite Comfort Creator with Everyday Moments
Let’s just get right into it, I have so much I want to talk about in today’s episode, but first I want to remind you not to box yourself into one single type of content. Sharing a variety of different content types can be a far more effective way to reach and connect with your audience. We’ll dig a little deeper on this topic, exploring different ways to create a blend of content using my 4H Method that can actually captivate and convert your audience. We’ll also look at real-life examples of viral content that leverages everyday experiences to engage with followers.
In this episode we’ll be covering:
- Diversifying your content types and how that can help engage multiple buyer personas.
- Using the 4H Method to share different aspects of life and business in your content.
- Returning to basics and using real-life experiences to create content that connects through relatability and trust.
- Using storytelling, no matter how mundane or boring it seems, personal stories captivate and engage your audience.
- Create and share offline experiences, these real life experiences encourage inspiration, and lead to more engaging and relational content.
- Make your audience feel as if they're interacting with a friend, this “comfort creator” content feels personalized and relatable.
Other episodes you might have missed:
- Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels
- Episode 026: Start a Signature Series That People Keep Coming Back For
- Episode 037: Personalization is the Key to Your 2025 Content Strategy
- Episode 040: Build More Connections with Everyday Moments
Links to reels in this episode:
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
Good Content with Shannon McKinstrie - We’re Getting Back to Basics and Loving Our Content
Transcript
Shannon McKinstrie [00:00:00]:
I am your host, Shannon McKinstrie. Welcome to Good Content, the podcast where I remove the never ending content creation, guesswork and overwhelm so that you can actually enjoy being on social media again and growing your business with what has always worked. Good content. Happy 2025. Can you believe it? It's so crazy to me, but honestly, I'm very relieved. I don't know what it was. Okay, again, 2024 was definitely my most successful year in business. So than
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