Turn Your Content into Swipe-Worthy Carousel Posts

10/29/24 • 15 min

Carousel posts are a HOT topic right now, but are they really all that? Spoiler alert: good content always wins, regardless of the format. I'm sharing my personal tips and tricks for creating engaging carousel posts as I guide you through storytelling techniques, educational content, and how to make the best use of Instagram’s latest features. Plus, we’ll discuss how to stop overthinking your posts and flip those successful reels and captions into engaging carousels. This episode is packed with advice and examples so you can start creating your own carousel posts!

In this episode we’ll be covering:

Why carousel posts are so successful right now and what makes them swipeable.
Start creating carousel posts right inside the Instagram app.
How to flip your captions and reels into engaging carousels that also increase watch time.
Using storytelling to create carousels that spark curiosity.
The easy formulas I use to create my own carousel posts - with tons of examples!
Creating carousels that entice and make sales with juicy hooks.

Links to carousels in this episode:

Other episodes you may have missed:

Episode 013: What You Really Need to Know About Writing Instagram Captions
Episode 024: Is Storytelling the Missing Piece in Your Content?
Episode 025: Why You Want to Use the New Instagram Features
Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community

Send a message!

Join the Social Squad Society

Love this conversation? Tap the follow button so you never miss an episode.

Connect with me over on Instagram!

In this episode we’ll be covering:

Why carousel posts are so successful right now and what makes them swipeable.
Start creating carousel posts right inside the Instagram app.
How to flip your captions and reels into engaging carousels that also increase watch time.
Using storytelling to create carousels that spark curiosity.
The easy formulas I use to create my own carousel posts - with tons of examples!
Creating carousels that entice and make sales with juicy hooks.

Links to carousels in this episode:

Other episodes you may have missed:

Episode 013: What You Really Need to Know About Writing Instagram Captions
Episode 024: Is Storytelling the Missing Piece in Your Content?
Episode 025: Why You Want to Use the New Instagram Features
Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community

Send a message!

Join the Social Squad Society

Love this conversation? Tap the follow button so you never miss an episode.

Connect with me over on Instagram!

Previous Episode

We All Start at Zero: Embrace Storytelling to Connect with Your Community

Let’s discuss the core of what makes social media engagement powerful: storytelling. Fresh off Taylor Swift's Era's tour stop, I'm reminding you how storytelling can transform your social media strategy. We'll explore why Instagram remains a storytelling app, the magic behind Taylor Swift's fan connection, and practical steps for incorporating storytelling into your content. We’re talking actionable tips on taking your audience behind the scenes and building a loyal community. Whether you're documenting your day or sharing personal anecdotes, storytelling is your key to relatable and engaging content.

In this episode we’ll be covering:

Analyzing how artists have used social media platforms to connect with fans.
Tips for establishing your own daily Instagram Stories strategy.
Building a community from scratch, because we all start at zero.
How storytelling and connection are key elements for creating good content.
Exercises you can try to get started telling your own stories.

Other episodes you might have missed:

Episode 001: The Key to Creating Good Content for Social Media Growth
Episode 004: Understanding and Meeting Your Audience's Emotional Needs
Episode 007: Relatability in Everyday Content with Instagram Stories and Reels
Episode 008: Creating Content That Starts a Conversation
Episode 027: Let Your True Personality Shine

Send a message!

Join the Social Squad Society

Love this conversation? Tap the follow button so you never miss an episode.

Connect with me over on Instagram!

Next Episode

Is Engagement the Most Important Metric on Instagram?

Let’s dive into THE hot topic that's been stirring up the social media world. Instagram's head, Adam Mosseri, recently confirmed something many of us suspected—video quality on the platform dips when engagement drops. So, let’s discuss the importance of creating engaging content to keep your video quality high and your reach wide. I'll share some real-life examples of viral reels and why human connection in your content can make a huge difference.

In this episode we’ll be covering:

Why Instagram prioritizes content with high engagement metrics.
The importance of creating specific, engaging content for reels.
Content longevity and how older content with good engagement remains visible.
Adapting marketing strategies to changing trends while the core message stays the same.
Maintaining personal and relatable content to keep the human connection.
Using specificity to call out your audience instead of creating generic content.

Other episodes you might have missed:

Episode 005: Create Shareable Content to Increase Your Reach with the 3 S’s
Episode 010: Turning Testimonials into Engaging Content for More Sales
Episode 014: Why Creating Specific Content Leads to Higher Engagement
Episode 019: Convert Viewers to Followers with the “That’s Me” Reel
Episode 022: Boost Your Instagram Engagement With These Simple Strategies

Links to reels in this episode:

Send a message!

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Love this conversation? Tap the follow button so you never miss an episode.

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Good Content with Shannon McKinstrie - Turn Your Content into Swipe-Worthy Carousel Posts

Transcript

Shannon McKinstrie [00:00:05]:
I am your host, Shannon McKinstrie. Welcome to Good Content, the podcast where I remove the never ending content creation, guesswork and overwhelm so that you can actually enjoy being on social media again and growing your business with what has always worked. Good Content. Hey, sweet friend, let's dive right in. We are going to talk carousel posts. First, can I just say, it's not that they're better than reels, they're not performing better than reels. We've