Navigating Content Creation When Everything Feels Overwhelming
10/15/24 • 11 min
This is a difficult topic to navigate, especially with everything going on in the world right now. I promised you that this podcast would focus on what’s working right now - and right now you may be feeling very heavy. If you don’t want to create content right now - that’s ok - your people will understand. Just know that like you, your audience may also be feeling overwhelmed. Let’s explore effective ways to create content that brings value and a moment of relief, whether it’s through fun, relatable posts or small wins.
In this episode we’ll be covering:
- Avoid adding to the overwhelm through simple content that gives a small win or makes someone’s day a bit brighter.
- Applying specificity to go beyond the surface level struggles that your audience is experiencing.
- Why does your audience desire this outcome? What is the reasoning behind it?
- Keeping your content relevant and using words that people can attach to.
- Realizing it’s ok to take a pause with your content, do what’s right for you.
- Analyzing why these types of reels catch people's attention so fast.
- Expanding more on last week's discussion about visual and verbal hooks.
Links to Reels in this episode:
Collaborative Post: Hurricane Helene Relief in WNC
Other episodes you might have missed:
Episode 004: Understanding and Meeting Your Audience's Emotional Needs
Episode 017: Turn a Simple Idea into a Reel People Will Love
Episode 029: Tailoring Successful Reel Techniques to Your Niche
Episode 030: Attract New Followers with Talk to Camera Reels
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
This is a difficult topic to navigate, especially with everything going on in the world right now. I promised you that this podcast would focus on what’s working right now - and right now you may be feeling very heavy. If you don’t want to create content right now - that’s ok - your people will understand. Just know that like you, your audience may also be feeling overwhelmed. Let’s explore effective ways to create content that brings value and a moment of relief, whether it’s through fun, relatable posts or small wins.
In this episode we’ll be covering:
- Avoid adding to the overwhelm through simple content that gives a small win or makes someone’s day a bit brighter.
- Applying specificity to go beyond the surface level struggles that your audience is experiencing.
- Why does your audience desire this outcome? What is the reasoning behind it?
- Keeping your content relevant and using words that people can attach to.
- Realizing it’s ok to take a pause with your content, do what’s right for you.
- Analyzing why these types of reels catch people's attention so fast.
- Expanding more on last week's discussion about visual and verbal hooks.
Links to Reels in this episode:
Collaborative Post: Hurricane Helene Relief in WNC
Other episodes you might have missed:
Episode 004: Understanding and Meeting Your Audience's Emotional Needs
Episode 017: Turn a Simple Idea into a Reel People Will Love
Episode 029: Tailoring Successful Reel Techniques to Your Niche
Episode 030: Attract New Followers with Talk to Camera Reels
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
Previous Episode
Attract New Followers with Talk to Camera Reels
Creating captivating talk-to-camera videos can be intimidating, but my most recent talk to camera reels have brought in ten times more followers than my “viral reels” with trending audio. Whether you’re a seasoned pro or just starting out, I’ll guide you through the latest verbal hooks and storytelling techniques that are working right now. Plus, if talking to the camera makes you nervous, I’ve got practical tips to help you get comfortable and embrace your authentic self. We’ll also explore some fascinating behind-the-scenes examples that are going viral, and how to use these moments to engage with your audience without the anxiety of being on camera.
In this episode we’ll be covering:
- The advice I give to my clients for getting comfortable on camera.
- Incorporating B roll and capturing authentic behind the scenes moments.
- Formatting tips for hooks, text layouts and more when creating your own videos.
- Building instant trust with your audience and inviting them into your world.
- A great way to create a “talk to camera reel” without actually talking to the camera.
- Trading fancy transitions for talk to camera reels that feel like Instagram Stories.
Links to Reels in this episode:
Reel 3: Where to Place Your Hooks - Example
Hooks to start your talk to camera videos
Other episodes you might have missed:
Episode 002: Uncomplicating Social Media through Simple Content
Episode 017: Turn a Simple Idea into a Reel People Will Love
Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels
Episode 024: Is Storytelling the Missing Piece in Your Content?
Episode 026: Start a Signature Series That People Keep Coming Back For
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
Next Episode
We All Start at Zero: Embrace Storytelling to Connect with Your Community
Let’s discuss the core of what makes social media engagement powerful: storytelling. Fresh off Taylor Swift's Era's tour stop, I'm reminding you how storytelling can transform your social media strategy. We'll explore why Instagram remains a storytelling app, the magic behind Taylor Swift's fan connection, and practical steps for incorporating storytelling into your content. We’re talking actionable tips on taking your audience behind the scenes and building a loyal community. Whether you're documenting your day or sharing personal anecdotes, storytelling is your key to relatable and engaging content.
In this episode we’ll be covering:
- Analyzing how artists have used social media platforms to connect with fans.
- Tips for establishing your own daily Instagram Stories strategy.
- Building a community from scratch, because we all start at zero.
- How storytelling and connection are key elements for creating good content.
- Exercises you can try to get started telling your own stories.
Other episodes you might have missed:
- Episode 001: The Key to Creating Good Content for Social Media Growth
- Episode 004: Understanding and Meeting Your Audience's Emotional Needs
- Episode 007: Relatability in Everyday Content with Instagram Stories and Reels
- Episode 008: Creating Content That Starts a Conversation
- Episode 027: Let Your True Personality Shine
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
Good Content with Shannon McKinstrie - Navigating Content Creation When Everything Feels Overwhelming
Transcript
Shannon McKinstrie [00:00:05]:
I am your host, Shannon McKinstrie. Welcome to Good Content, the podcast where I remove the never ending content creation guesswork and overwhelm so that you can actually enjoy being on social media again and growing your business with what has always worked. Good content. All right, there's a lot going on in the world right now. We know that, right? And especially if you're here in the states, and I live in North Carolina. My podcast manager is actually from
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