Using the Primacy Recency Effect to Book Photography Clients

"How you leave in an experience is just as, if not more important than how you start it."

Hi Sunshines! I'm so glad you’re here! In this episode, we're going to uncover the secret sauce behind booking more photography clients using the fascinating concept of the primacy recency effect. Trust me, it's a psychological phenomenon that will blow your mind!

Humans have a tendency to remember the first and last things they encounter in an experience more vividly than anything in between. It's like having a superpower for leaving a lasting impression! And that's where the magic happens.

I'm here to spill the tea on how you can make an unforgettable first impression during that initial phone call. But that’s not all that matters, I'll be sharing some epic examples of how you can leave your clients wanting more at the end of a conversation.

We’re going to talk about standing out from the crowd, my friends. Offering something unique to potential clients is key! I'm dishing out some creative ideas that will have your clients head over heels, begging to work with you.

🔑 In this episode, you will learn:

• Why providing unique and personalized follow-up resources is key
• The importance of first and last impressions in client interactions
• How to address booking bottlenecks in the client onboarding process

Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!

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Booking Bottleneck Quiz Here

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⏱️TimeStamps

0:00 Introduction to the primacy recency effect

2:00 How to make a lasting impression on potential clients

4:00 Taking the booking bottleneck quiz to identify personal bottlenecks

7:00 Applying the primacy recency effect to all aspects of business

8:00 Evaluating and improving primacy and recency in business interactions

9:00 Importance of communicating the value of being a memory creator