Gold Biz Podcast - Using the Primacy Recency Effect to Book Photography Clients

Using the Primacy Recency Effect to Book Photography Clients

11/21/23 • 10 min

"How you leave in an experience is just as, if not more important than how you start it."

Hi Sunshines! I'm so glad you’re here! In this episode, we're going to uncover the secret sauce behind booking more photography clients using the fascinating concept of the primacy recency effect. Trust me, it's a psychological phenomenon that will blow your mind!

Humans have a tendency to remember the first and last things they encounter in an experience more vividly than anything in between. It's like having a superpower for leaving a lasting impression! And that's where the magic happens.

I'm here to spill the tea on how you can make an unforgettable first impression during that initial phone call. But that’s not all that matters, I'll be sharing some epic examples of how you can leave your clients wanting more at the end of a conversation.

We’re going to talk about standing out from the crowd, my friends. Offering something unique to potential clients is key! I'm dishing out some creative ideas that will have your clients head over heels, begging to work with you.

🔑 In this episode, you will learn:

Why providing unique and personalized follow-up resources is key
The importance of first and last impressions in client interactions
How to address booking bottlenecks in the client onboarding process

Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!

Leave a review for a chance to be entered into this month’s giveaway!

Get 10 ways to increase and market album sales here!

Booking Bottleneck Quiz Here

Connect on Instagram HERE

⏱️TimeStamps

0:00 Introduction to the primacy recency effect

2:00 How to make a lasting impression on potential clients

4:00 Taking the booking bottleneck quiz to identify personal bottlenecks

7:00 Applying the primacy recency effect to all aspects of business

8:00 Evaluating and improving primacy and recency in business interactions

9:00 Importance of communicating the value of being a memory creator

"How you leave in an experience is just as, if not more important than how you start it."

🔑 In this episode, you will learn:

Why providing unique and personalized follow-up resources is key
The importance of first and last impressions in client interactions
How to address booking bottlenecks in the client onboarding process

Leave a review for a chance to be entered into this month’s giveaway!

Get 10 ways to increase and market album sales here!

Booking Bottleneck Quiz Here

Connect on Instagram HERE

⏱️TimeStamps

0:00 Introduction to the primacy recency effect

2:00 How to make a lasting impression on potential clients

4:00 Taking the booking bottleneck quiz to identify personal bottlenecks

7:00 Applying the primacy recency effect to all aspects of business

8:00 Evaluating and improving primacy and recency in business interactions

9:00 Importance of communicating the value of being a memory creator

Previous Episode

Mastering the Art of Album Sales

"You're not just selling a product, you're selling an experience."

Hi Sunshines! I'm so glad you’re here! This week we’re diving into ways to boost your album sales. This week I'm stressing the importance of selling albums and highlighting the emotional experience they provide. I’m giving away tips on marketing campaigns, email sequences, and overcoming objections to increasing album sales. This quick solo talk i'm spilling all the tea with so many tips and tricks you’re going to want to take notes & implement them into your current strategy! If you’re getting value from this show, don’t forget to leave a review and be entered for a chance to win this month's giveaway!

Get my brand NEW Guide: Albums that Sell

or grab the freebie: 10 ways to increase and market album sales here!

🔑 In this episode, you will learn:

How to boost your income by selling albums to your clients.
Overcome objections by showcasing payment plans, album quality, and long-term value.
Ways to extend the offboarding phase to allow clients time to consider purchasing albums.

Leave a review for a chance to be entered into this month’s giveaway!

Connect on Instagram HERE

⏱️TimeStamps

1:30 Clients often purchase albums 30+ days after gallery delivery

3:20 Marketing campaigns and emails to promote album sales

6:03 Overcoming objections to album sales

8:00 Using testimonials and examples to showcase album value

10:15 Introduction to the importance of selling albums

13:16 Utilizing different points in workflow to address objections

15:16 Bonus tip: Creating a blog post about album importance

Get my brand NEW Guide: Albums that Sell

Next Episode

Mastering Your Finances: Expert Tips from Financial Coach Gina Knox

Hiii Sunshines! Welcome back to The Gold Biz Podcast. This week I had the pleasure of chatting with the amazing, Gina Knox. Gina is a financial coach and the founder of Gina Knows Money. With a background in finance and accounting, Gina helps entrepreneurs and small business owners gain control of their finances and build wealth. She is passionate about helping her clients create financial stability and achieve their financial goals.

During our chat, Gina dropped some serious truth bombs on how entrepreneurs like you and I can save money and effectively manage that ever-changing variable income. Trust me, you won't want to miss this! Gina emphasized the importance of saving, no matter how big or small the amount. She shared some awesome tips on simplifying your bank accounts and creating a clear savings system. It's all about getting intimate with your finances and truly understanding your income and expenses.

Consistency is key, according to Gina. As an entrepreneur, paying yourself consistently is vital. We also dove into the power of setting quarterly and annual goals, rather than solely focusing on monthly goals. It's all about embracing the ebb and flow of being an entrepreneur.

🔑 In this episode, you will learn:

The impact of low months on business decisions
How to set quarterly and annual goals rather than focusing solely on monthly goals
The importance of paying yourself

Leave a review for a chance to be entered into this month’s giveaway!

Get 10 ways to increase and market album sales here!

Booking Bottleneck Quiz Here

FREE SEO Guide to bring in inquiries without using social media

See shop and free resources HERE

APPLY HERE to Passion to Profit - the signature 12 month Coaching Program for Established Photographers to raise their prices and become lead generation machines to consistently book their highest paying clients

Connect on Instagram HERE

Connect with Gina Here

⏱️TimeStamps

1:00 First step is to simplify bank accounts and get familiar with expenses

4:00 Set a trigger number to know when it's a problem

6:00 Avoid percentage-based approaches for saving for taxes

11:00 Use savings to maintain consistent owner's pay during low cash months

18:00 The importance of mindset and overcoming shame around money

20:15 Coping with fluctuating income and normalizing inconsistent income

22:23 Scaling and managing inconsistency

24:27 Importance of managing inconsistency and creating calmness

26:54 Focus on quarterly and annual goals instead of monthly goals