Gold Biz Podcast

Hello, sunshines! Today on the Gold Biz Podcast, we are diving into the challenges and strategies for talking about yourself as a photographer. Discover effective ways to use your brand voice, write compelling bios, and create impactful messaging. I share my personal struggles and offer five actionable tips to help you confidently convey who you are and what you do. From crafting a simple one-liner to developing a problem-solution focus, learn how to articulate your unique value effortlessly. Tune in to transform the way you present yourself and attract your ideal clients!

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00:00 Introduction: The Challenge of Self-Promotion

01:17 Breaking Down the Barriers

02:01 Crafting Your One-Liner Message

03:46 Problem-Solution Focused Approach

07:37 Elevator Pitch Essentials

08:49 Simplify and Stand Out

10:16 Positive Messaging and FAQs

15:08 Client-Centric Communication

20:57 Conclusion and Final Thoughts

"How you leave in an experience is just as, if not more important than how you start it."

Hi Sunshines! I'm so glad you’re here! In this episode, we're going to uncover the secret sauce behind booking more photography clients using the fascinating concept of the primacy recency effect. Trust me, it's a psychological phenomenon that will blow your mind!

Humans have a tendency to remember the first and last things they encounter in an experience more vividly than anything in between. It's like having a superpower for leaving a lasting impression! And that's where the magic happens.

I'm here to spill the tea on how you can make an unforgettable first impression during that initial phone call. But that’s not all that matters, I'll be sharing some epic examples of how you can leave your clients wanting more at the end of a conversation.

We’re going to talk about standing out from the crowd, my friends. Offering something unique to potential clients is key! I'm dishing out some creative ideas that will have your clients head over heels, begging to work with you.

🔑 In this episode, you will learn:

• Why providing unique and personalized follow-up resources is key
• The importance of first and last impressions in client interactions
• How to address booking bottlenecks in the client onboarding process

Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!

Leave a review for a chance to be entered into this month’s giveaway!

Get 10 ways to increase and market album sales here!

Booking Bottleneck Quiz Here

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⏱️TimeStamps

0:00 Introduction to the primacy recency effect

2:00 How to make a lasting impression on potential clients

4:00 Taking the booking bottleneck quiz to identify personal bottlenecks

7:00 Applying the primacy recency effect to all aspects of business

8:00 Evaluating and improving primacy and recency in business interactions

9:00 Importance of communicating the value of being a memory creator

Hello, sunshine!! ☀️This week we are diving into the world of booking bottlenecks and how to overcome them in the buyer's journey.

It's crucial to find that perfect balance between giving just enough information without overwhelming potential clients. Keep your website, marketing materials, and social media accounts clear, concise, and to the point.

When it comes to pricing: there's no one-size-fits-all approach here. Experiment with displaying prices on your website or not, and remember to stay flexible. If custom proposals are your thing, there might be better ways to go than fixed prices.

When potential clients reach out, be mindful of how much belief-shifting you need to do during that phone call. Keep an open mind and be prepared to answer any questions they might have.

This podcast is here to help you find your sweet spot – the perfect blend of pricing, marketing strategies, and client engagement that works best for you and your business. So, give it a go, and watch your booking rates soar! 🚀

In this episode, you will learn:

• Pros and cons of having a strict pricing structure.
• Strategies to build brand trust.
• 5 tips to overcome booking bottlenecks in your buyer’s journey.

☀️Get my lead magnet freebie HERE to help grow your email list!

☀️You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864.

☀️ Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!

https://racheltraxler.com/lead-magnet-freebie

🌻Timestamps🌻

0:00:00 Uncovering Booking Bottlenecks in Your Buyer's Journey

0:03:09 Overcoming Booking Bottlenecks in the Buyer's Journey

0:04:37 Exploring the Pros and Cons of Having a Strict Pricing Structure

0:07:44 Tips for Attracting Premium Clients and Increasing Your Booking Rate

0:08:47 Attracting Dream Buyers Through Emotional Copywriting

0:10:21 Strategies to Improve Your Booking Process and Build Brand Trust

0:15:41 Building Brand Trust Through Testimonials and Visuals

0:17:25 Tips to Overcome Booking Bottlenecks in Your Buyer's Journey

Hello Sunshine!! Today's episode is kind of a treat because it is actually the recording of the interview that I did for Joy Michelle's Called To Both podcast. It's all about scaling your business while working part-time hours, which we all want to do, right? You can listen to Joy Michelle’s interview on the Gold Biz Podcast here or by listening to episode number 72!

☀️Extras!☀️

Listen to Joy’s podcast!

Love the Gold Biz Podcast? Leave me a review or rank us on Spotify! It truly helps sooo much! If you leave a review, I will read it on the podcast!

☀️Time stamps☀️

[00:00:00] Intro

Hello, Sunshines! Okay, raise your hand if you have ever felt nervous talking about money - especially with your business! I know I have been there so today I am bringing you a few tips on getting paid, creating contracts, and building expectations with your clients. I promise you do NOT want to miss this episode!!

☀️Extras!☀️

Want a GREAT deal on Honeybook? Get 35% off an entire year when you use this link or code racheltraxler

Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!

☀️Time stamps☀️

Intro - 0:00

The Process Of Asking For Payment - 1:40

The Process Of Getting Payment - 4:00

Where You Are Collecting Payment - 7:22

Creating Contracts Around Your Payments - 10:09

Recap - 11:50

Wrap up - 12:31