Cracking The Code On Booking Bottlenecks: Increase Sales With Easy Processes And Brand Trust
05/18/23 • 19 min
Hello, sunshine!! ☀️This week we are diving into the world of booking bottlenecks and how to overcome them in the buyer's journey.
It's crucial to find that perfect balance between giving just enough information without overwhelming potential clients. Keep your website, marketing materials, and social media accounts clear, concise, and to the point.
When it comes to pricing: there's no one-size-fits-all approach here. Experiment with displaying prices on your website or not, and remember to stay flexible. If custom proposals are your thing, there might be better ways to go than fixed prices.
When potential clients reach out, be mindful of how much belief-shifting you need to do during that phone call. Keep an open mind and be prepared to answer any questions they might have.
This podcast is here to help you find your sweet spot – the perfect blend of pricing, marketing strategies, and client engagement that works best for you and your business. So, give it a go, and watch your booking rates soar! 🚀
In this episode, you will learn:
- Pros and cons of having a strict pricing structure.
- Strategies to build brand trust.
- 5 tips to overcome booking bottlenecks in your buyer’s journey.
☀️Get my lead magnet freebie HERE to help grow your email list!
☀️You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864.
☀️ Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
https://racheltraxler.com/lead-magnet-freebie
🌻Timestamps🌻
0:00:00 Uncovering Booking Bottlenecks in Your Buyer's Journey
0:03:09 Overcoming Booking Bottlenecks in the Buyer's Journey
0:04:37 Exploring the Pros and Cons of Having a Strict Pricing Structure
0:07:44 Tips for Attracting Premium Clients and Increasing Your Booking Rate
0:08:47 Attracting Dream Buyers Through Emotional Copywriting
0:10:21 Strategies to Improve Your Booking Process and Build Brand Trust
0:15:41 Building Brand Trust Through Testimonials and Visuals
0:17:25 Tips to Overcome Booking Bottlenecks in Your Buyer's Journey
Hello, sunshine!! ☀️This week we are diving into the world of booking bottlenecks and how to overcome them in the buyer's journey.
It's crucial to find that perfect balance between giving just enough information without overwhelming potential clients. Keep your website, marketing materials, and social media accounts clear, concise, and to the point.
When it comes to pricing: there's no one-size-fits-all approach here. Experiment with displaying prices on your website or not, and remember to stay flexible. If custom proposals are your thing, there might be better ways to go than fixed prices.
When potential clients reach out, be mindful of how much belief-shifting you need to do during that phone call. Keep an open mind and be prepared to answer any questions they might have.
This podcast is here to help you find your sweet spot – the perfect blend of pricing, marketing strategies, and client engagement that works best for you and your business. So, give it a go, and watch your booking rates soar! 🚀
In this episode, you will learn:
- Pros and cons of having a strict pricing structure.
- Strategies to build brand trust.
- 5 tips to overcome booking bottlenecks in your buyer’s journey.
☀️Get my lead magnet freebie HERE to help grow your email list!
☀️You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864.
☀️ Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
https://racheltraxler.com/lead-magnet-freebie
🌻Timestamps🌻
0:00:00 Uncovering Booking Bottlenecks in Your Buyer's Journey
0:03:09 Overcoming Booking Bottlenecks in the Buyer's Journey
0:04:37 Exploring the Pros and Cons of Having a Strict Pricing Structure
0:07:44 Tips for Attracting Premium Clients and Increasing Your Booking Rate
0:08:47 Attracting Dream Buyers Through Emotional Copywriting
0:10:21 Strategies to Improve Your Booking Process and Build Brand Trust
0:15:41 Building Brand Trust Through Testimonials and Visuals
0:17:25 Tips to Overcome Booking Bottlenecks in Your Buyer's Journey
Previous Episode
Why Inquiries Have Dipped This Year
If you feel like inquiries have dipped this year, you are NOT alone! I'm seeing this across our industry and want to shed a little insight as to why it may be happening, along with some tips on how to book your highest packages ever - even with this trend!
Make sure you listen to Episode 73 "3 Reasons You're Not Getting Inquries" and Episode 78 "10 Things To Do If Inquiries Still Aren't Coming In"!!
☀️Extras!☀️
Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
☀️Time stamps☀️
Next Episode
Building Trust And Establishing A Flow: How To Approach Posing Clients with Abbi Cooley and Nicole Kirshner
Hello, sunshine!! ☀️This week were are joined by the lovely Abbi Cooley and Nicole Kirshner, founders of Savvy the Workshop. This week we are talking all things building trust with clients, establishing a flow, and posing clients.
We discuss the importance of having a good session flow when photographing couples. Relying solely on prompts can make the session feel choppy and uncomfortable, and going with the flow of the couple is better for creating a connection....and this process starts long before the actual shoot. They believe this will help create a relaxed atmosphere and make the couple more comfortable, resulting in better photographs.
We discussed how important it is for photographers to focus on telling their couple's story rather than just giving them a pose prompt and expecting them to act it out. The goal should be to show what a day in the life of the couple is like, and that it is possible to capture genuine emotion without relying on posing prompts.
In this episode, you will learn:
- Photoshoot Preparation Strategies.
- Setting the Tone for a Photoshoot and Workflow Process.
- Creative Photography Techniques for Capturing Genuine Emotions.
Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information!
Connect with Nicole & Abbi HERE
🌻Timestamps🌻
00:03:00 A Conversation with Rachel Traxler and Abbi Cooley
00:05:00 Telling a Couple's Story Through Photography
00:06:00 Improving Session Flow for Couples Photography
00:08:00 Photoshoot Preparation Strategies
00:10:00 Utilizing Music to Enhance Couples Photography Sessions
00:11:00 Setting the Tone for a Photoshoot and Workflow Process
00:14:00 Building Trust with Clients
00:16:00 Creative Approaches to Posing for Photoshoots
00:17:00 Finding Inspiration for Engagement Sessions
00:19:00 Exploring Creative Photography Techniques for Capturing Genuine Emotions
00:22:00 Finding Balance in Posing for Photographers
00:26:00 Showing Respect to Clients and Offering Motivation
00:27:00 Creating Intimate Connections with Couples During Photo Sessions
00:29:00 Exploring Deeper Approaches to Sessions
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