GS 099 - The Power Of Poetry In Marketing
09/30/20 • 7 min
It's no surprise that many of the finest copywriters in advertising history...also penned poetry on the side.
Many...like Michael...also compose literature. In his case he publishes historical novels.
The reason for this is not for some thinly veiled escape from a deeply embedded guilt of "selling their art out to commerce"....no it's much simpler.
It's because most marketing professionals understand and appreciate the transformational qualities of words. There is true power in poetry and language in general.
Join Michael as he shares an underlying truth in poetry that will transform your marketing.
It's no surprise that many of the finest copywriters in advertising history...also penned poetry on the side.
Many...like Michael...also compose literature. In his case he publishes historical novels.
The reason for this is not for some thinly veiled escape from a deeply embedded guilt of "selling their art out to commerce"....no it's much simpler.
It's because most marketing professionals understand and appreciate the transformational qualities of words. There is true power in poetry and language in general.
Join Michael as he shares an underlying truth in poetry that will transform your marketing.
Previous Episode
GS 098 - How To Get Your Marketing Deer Out Of The Headlights
Most business owners know they need marketing to succeed. They realize quality strategy and execution in this area is required in order for them to thrive.
Yet, so many entrepreneurs repeat the same continuous statement over and over, year after year and that's:
"We know we need to do our marketing much better and we've known this for a long time."
So what is it exactly that is holding most businesses back? Why is their marketing like a deer in the headlights?
Join Michael as he reveals the game changing answer.
Next Episode
GS 100 - The Most Critical Skill For Business Success
As we celebrate in this 100th episode of the Global Studio Marketing Podcast, it's time to explain the most critical skill for business success.
If you've been listening to this podcast for any length of time...you already know what IS the most critical skill for business success.
In fact, helping you to develop this critical skill is the whole purpose of this podcast and the Global Studio Marketing Academy.
That skill? It's the Marketing Mindset. But, now you're going to learn exactly what it is, and why it will change you and your business forever.
Join Michael in this centennial...and most important episode.
If you like this episode you’ll love
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