Get Hoptimized Podcast - Unpacking Public Relations for the Craft Beer Industry

Unpacking Public Relations for the Craft Beer Industry

11/21/22 • 42 min

When we think about Public Relations, a lot of questions come to mind.
As a craft beer business, should you care about public relations? And what the heck does "public relations" really mean? How can you get started with PR???
So many questions...
In short, YES! You should absolutely care about PR.
To help us understand why and to unpack this marketing concept for the craft beer industry, we're joined by Kevin York.
Kevin is one of the few people who has done PR, social media, and content marketing at both the strategic and tactical levels. Prior to founding KYC (Kevin York Communications), he worked at Edelman Digital and Voce Communications, a Porter Novelli company, where he served as head of Porter Novelli’s global digital technology practice. He also founded and managed The Couchletes, a national sports editorial site with seven regional writers.
KYC is hosting a new conference all about marketing in the craft beverage industry called Beer Amplified. The idea is to bring marketing people from lots of different industries (not just beer) and have them share their insights to craft beer industry people.
The conference takes place this March in Boston. You can learn more at Beeramplified.com

You can also learn more about Kevin's company at kevinyorkcomms.com

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

Previous Episode

Building A Loyalty Program That Drives Revenue To Your Taproom

A topic that pops up frequently in online craft beer groups and forums is LOYALTY PROGRAMS, and with good reason. There is seemingly a ton of potential value to be leveraged with a loyalty program, but unlocking that value can be tricky.
Enter today’s guest, Jackson Boyer.
He’s an expert on marketing, tech, and has a background in venture capital too. But he’s also doing some really interesting work with breweries (and other local businesses) when it comes to loyalty programs.

He’s a founder of BuddyTexts and they offer a sort of hybrid loyalty program / text message marketing / e-commerce service.

I’ve been chatting with Jackson for a few months and finally convinced him to come on the show to share some insight with us.

Jackson has also agreed to hook our listeners up with a FREE month of BuddyTexts service. Just mention the Get Hoptimized Podcast and they’ll get you taken care of.

More info at buddytexts.com or by emailing [email protected]

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

Next Episode

What New Instagram Feed Filtering Means for Your Brewery's Content

This week, we're changing things up with the podcast format. We'll be reviewing a few pieces of news relevant to the craft beverage industry and marketing. Links to the articles discussed in this episode can be found on our blog at gethoptimized.com.
News This Week:
- Buddhist sue over beer name
- Drinkers might be less price sensitive than we thought
- Fat Tire has a new look
- Instagram reveals new feed filtering controls
- The Twitter rival you've never heard of
- AI and retail inventory tech

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized