Get Hoptimized Podcast

We recently had a neat conversation about T-90 pellets. More specifically about their efficiencies... and inefficiencies. Our good friend Chris Holden chimed in on the topic. He is the dude heading up sales and marketing for The Hop Guild up in New York.
So if you're a brewer, you're going to be fascinated by what Chris has to say about ways you can save money, produce more revenue per batch, save water, and more.
This conversation is also for the folks selling products to brewers - hops, grain, stickers, tap handles, etc. There's a subtext to this conversation about understanding what problems you solve for your customer and communicating the value around those problems.
You're gonna love it.
If you want to find out more about The Hop Guild and their new HOPSAUCE product, head to thehopguild.com/hopsauce

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We've got a story for you. It starts with a couple of buddies who met in college, graduated, and then decided to start a brewery together. Since then, they have grown the brewery to be quite a staple in their community.

In fact, their beer is served around the world, including in Virginia. New York, the United Kingdom, Europe, Asia, and even New Zealand. So what started out as just a couple of buddies in college has grown into something quite amazing. We're talking about the Virginia Beer Co and were joined by founders Chris Smith and Robby Willey on the latest Get Hoptimized Podcast.

We could have them on just because they've grown a successful brewery, but they've recently gone through a rebranding which we thought was especially fascinating. So, dive into this episode to hear about why they decided to update the brand and what their experience was like along the way.

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

Andrew Coplon joins us to answer some questions about the upcoming Craft Beer Professionals Connects Workshop in Milwaukee this June. Their event is very different from other conferences/expos, and we wanted to uncover what actually makes it so unique. Andrew answers a ton of questions and shares a little secret about the event that you won't find online.
To register and learn more about CBP Connects, go to craftbeerprofessionals.org/cbp-connects

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

We FINALLY get to talk about NA beer! Our Guest, Alan Lapoint from 1820 Brewing, geeks out with us. We talked about branding, the brewing process, and how the e-commerce business model works for Non-Alcoholic beer.
For all our listeners, 1820 is offering 20% off on their website when you use the code Gethop20. Just head to 1820brewing.com and get some of their amazing N/A beer shipped right to you.

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

When we think about Public Relations, a lot of questions come to mind.
As a craft beer business, should you care about public relations? And what the heck does "public relations" really mean? How can you get started with PR???
So many questions...
In short, YES! You should absolutely care about PR.
To help us understand why and to unpack this marketing concept for the craft beer industry, we're joined by Kevin York.
Kevin is one of the few people who has done PR, social media, and content marketing at both the strategic and tactical levels. Prior to founding KYC (Kevin York Communications), he worked at Edelman Digital and Voce Communications, a Porter Novelli company, where he served as head of Porter Novelli’s global digital technology practice. He also founded and managed The Couchletes, a national sports editorial site with seven regional writers.
KYC is hosting a new conference all about marketing in the craft beverage industry called Beer Amplified. The idea is to bring marketing people from lots of different industries (not just beer) and have them share their insights to craft beer industry people.
The conference takes place this March in Boston. You can learn more at Beeramplified.com

You can also learn more about Kevin's company at kevinyorkcomms.com

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized