Get Hoptimized Podcast

We're joined by Derek Smith, a Brewery Consultant with Small Batch Standard, to discuss profitability for breweries in 2024 and beyond. Derek and his team are doing incredible work helping breweries break down their finances into specific "business units" and then analyze profitability from there. This conversation is packed with valuable insight into how that works and other trends for maximizing profits.
Derek and Small Batch Standard are also giving you a FREE 2-page Business Unit Breakdown report. Just head to sbstandard.com/hop to take advantage.
You can also connect with Derek on LinkedIn at linkedin.com/in/dereksmith9/ or by emailing him at [email protected].
Learn more about Small Batch Standard at sbstandard.com

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We're joined by Kary Shumway of Craft Brewery Financial Training to talk about how to better control costs in 2023. A very timely episode considering the current economic climate. Even if we weren't dealing with a recession or inflation, the insights from Kary on this topic are still really useful.
If you are looking for more financial insight, head to Kary's website, www.craftbreweryfinance.com.

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

Good copy will increase brand awareness and drive sales by helping you tell compelling stories to your customers. To help us understand more about how to write good copy, we invited Cleo onto the show.
Cleoniki Kesidis is a copywriter with two years of writing experience. She writes vibrant, compelling marketing materials that spark emotion and drive action. Built on storytelling skills and an analytical approach to marketing, her copy turns glances into interest and interest into sales.
She's the founder of CEK Copywriting, learn more at cekcopywriting.com.

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

This is a special episode where Kary and I each sit in the "interviewee" seat, fielding questions from one another. All in an effort to shed some light on how brewery finance and marketing are interconnected.
Kary Shumway is a CPA, former CFO for a beer distributor and current CFO for Wormtown Brewery in Worcester, MA.

He has spent the last 20 years using finance to help improve financial results for his beer business. Now, he's helping other craft breweries do the same.
Learn more about Kary and how he can help your brewery with financial training, courses, and coaching at craftbreweryfinance.com

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

When we think about Public Relations, a lot of questions come to mind.
As a craft beer business, should you care about public relations? And what the heck does "public relations" really mean? How can you get started with PR???
So many questions...
In short, YES! You should absolutely care about PR.
To help us understand why and to unpack this marketing concept for the craft beer industry, we're joined by Kevin York.
Kevin is one of the few people who has done PR, social media, and content marketing at both the strategic and tactical levels. Prior to founding KYC (Kevin York Communications), he worked at Edelman Digital and Voce Communications, a Porter Novelli company, where he served as head of Porter Novelli’s global digital technology practice. He also founded and managed The Couchletes, a national sports editorial site with seven regional writers.
KYC is hosting a new conference all about marketing in the craft beverage industry called Beer Amplified. The idea is to bring marketing people from lots of different industries (not just beer) and have them share their insights to craft beer industry people.
The conference takes place this March in Boston. You can learn more at Beeramplified.com

You can also learn more about Kevin's company at kevinyorkcomms.com

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized