Get Hoptimized Podcast

We've got a story for you. It starts with a couple of buddies who met in college, graduated, and then decided to start a brewery together. Since then, they have grown the brewery to be quite a staple in their community.

In fact, their beer is served around the world, including in Virginia. New York, the United Kingdom, Europe, Asia, and even New Zealand. So what started out as just a couple of buddies in college has grown into something quite amazing. We're talking about the Virginia Beer Co and were joined by founders Chris Smith and Robby Willey on the latest Get Hoptimized Podcast.

We could have them on just because they've grown a successful brewery, but they've recently gone through a rebranding which we thought was especially fascinating. So, dive into this episode to hear about why they decided to update the brand and what their experience was like along the way.

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

On January 18, 2022, a bill was introduced that could have a major impact on the way small businesses advertise - including breweries.
For the sake of argument, let’s assume the bill passed. What kind of changes would actually take place with the way you run ads?

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

What motivates your customers to drink your beer, visit your taproom, or pick your cans off the shelf?
This might appear like a simple question, but the true answers are harder to uncover than you might realize.
The fact is, buyer motivation is something marketers spend a lot of time and money trying to figure out, and with good reason. Understanding what motivates someone to choose your beer instead of someone else's offers an incredible advantage to your marketing strategy.
That's why we invited Ryan onto the show. He's an expert at performing customer interviews in order to understand why people buy stuff. And he's done this for breweries! So we asked him to share his insights with us.
Listen in for an excellent conversation and take notes when Ryan starts talking about questions he asks during interviews.
If you'd like to connect with Ryan:
[email protected]
https://www.contentlift.io/
https://www.linkedin.com/in/ryan-paul-gibson/

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer.
This month, we're talking about:

• Marketing a brewery in a remote location
• Tips for promoting a seasonal beer garden
• Which website builder to use for your brewery

Want to get your questions answered next month? Shoot us an email at [email protected].

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

When we think about Public Relations, a lot of questions come to mind.
As a craft beer business, should you care about public relations? And what the heck does "public relations" really mean? How can you get started with PR???
So many questions...
In short, YES! You should absolutely care about PR.
To help us understand why and to unpack this marketing concept for the craft beer industry, we're joined by Kevin York.
Kevin is one of the few people who has done PR, social media, and content marketing at both the strategic and tactical levels. Prior to founding KYC (Kevin York Communications), he worked at Edelman Digital and Voce Communications, a Porter Novelli company, where he served as head of Porter Novelli’s global digital technology practice. He also founded and managed The Couchletes, a national sports editorial site with seven regional writers.
KYC is hosting a new conference all about marketing in the craft beverage industry called Beer Amplified. The idea is to bring marketing people from lots of different industries (not just beer) and have them share their insights to craft beer industry people.
The conference takes place this March in Boston. You can learn more at Beeramplified.com

You can also learn more about Kevin's company at kevinyorkcomms.com

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized