What Motivates Your Customers To Drink Your Beer - Interview With Ryan Gibson [ CEO, Content Lift ]

Explicit content warning

12/16/21 • 52 min

What motivates your customers to drink your beer, visit your taproom, or pick your cans off the shelf?
This might appear like a simple question, but the true answers are harder to uncover than you might realize.
The fact is, buyer motivation is something marketers spend a lot of time and money trying to figure out, and with good reason. Understanding what motivates someone to choose your beer instead of someone else's offers an incredible advantage to your marketing strategy.
That's why we invited Ryan onto the show. He's an expert at performing customer interviews in order to understand why people buy stuff. And he's done this for breweries! So we asked him to share his insights with us.
Listen in for an excellent conversation and take notes when Ryan starts talking about questions he asks during interviews.
If you'd like to connect with Ryan:
[email protected]
https://www.contentlift.io/
https://www.linkedin.com/in/ryan-paul-gibson/

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

Previous Episode

How to Measure The Success of Your Brewery’s Advertising Strategy

Ultimately, the most important metric related to your advertising strategy is revenue. Any marketer that doesn’t admit that is delusional. It’s the dollars that truly count at the end of the day.

In order for your advertising strategy to drive more revenue, it needs to deliver the right message to more of the right people, frequently enough for them to remember it. Therefore, you should care about other advertising metrics too.

In this episode, we discuss a few key performance indicators and how they’ll lead to more revenue for your brewery.
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Music by Timtaj at Pixabay

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

Next Episode

If The Banning Surveillance Advertising Act passed, what would it mean for small business advertising?

On January 18, 2022, a bill was introduced that could have a major impact on the way small businesses advertise - including breweries.
For the sake of argument, let’s assume the bill passed. What kind of changes would actually take place with the way you run ads?

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized