Get Hoptimized Podcast - Tales From A Rebranding Experience with Virginia Beer Co.

Tales From A Rebranding Experience with Virginia Beer Co.

06/27/23 • 35 min

We've got a story for you. It starts with a couple of buddies who met in college, graduated, and then decided to start a brewery together. Since then, they have grown the brewery to be quite a staple in their community.

In fact, their beer is served around the world, including in Virginia. New York, the United Kingdom, Europe, Asia, and even New Zealand. So what started out as just a couple of buddies in college has grown into something quite amazing. We're talking about the Virginia Beer Co and were joined by founders Chris Smith and Robby Willey on the latest Get Hoptimized Podcast.

We could have them on just because they've grown a successful brewery, but they've recently gone through a rebranding which we thought was especially fascinating. So, dive into this episode to hear about why they decided to update the brand and what their experience was like along the way.

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

Previous Episode

CBP Connects Milwaukee Event Preview with Andrew Coplon

Andrew Coplon joins us to answer some questions about the upcoming Craft Beer Professionals Connects Workshop in Milwaukee this June. Their event is very different from other conferences/expos, and we wanted to uncover what actually makes it so unique. Andrew answers a ton of questions and shares a little secret about the event that you won't find online.
To register and learn more about CBP Connects, go to craftbeerprofessionals.org/cbp-connects

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

Next Episode

T-90 Pellet Issues with Guest Chris Holden of The Hop Guild

We recently had a neat conversation about T-90 pellets. More specifically about their efficiencies... and inefficiencies. Our good friend Chris Holden chimed in on the topic. He is the dude heading up sales and marketing for The Hop Guild up in New York.
So if you're a brewer, you're going to be fascinated by what Chris has to say about ways you can save money, produce more revenue per batch, save water, and more.
This conversation is also for the folks selling products to brewers - hops, grain, stickers, tap handles, etc. There's a subtext to this conversation about understanding what problems you solve for your customer and communicating the value around those problems.
You're gonna love it.
If you want to find out more about The Hop Guild and their new HOPSAUCE product, head to thehopguild.com/hopsauce

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For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized