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Denise Sangster is recognised in the top 10 most influential women in tech, working as CEO of Global Touch Denise consults with many leading tech companies on their partner strategy.
Denise joins Vic and Sam to talk about the future of partners in the era of consumption.
Denise is a wonderful advocate of this critical route to market which often is the ‘under dog’ to enterprise sales which is where most of the recognition goes.
This podcast is great timing as Global Touch have just published their new Global Partner Outlook Survey, a must read but for a quick intro we touch on all the main challenges.
The Outlook covers the three markets of US and Canada, EMEA and APAC - the good news partners are bullish about the 2022 outlook
On the podcast we also discovered Global Touch and Amplified Group have measurement or telemetry as Denise calls it at the heart of what we do. Whether its the impact of partner go to market or speed of sales execution being able to measure it, is the key to unlocking it’s potential!
The Partner Outlook Survey results are available by subscription. For further details about this edition’s results or a subscription, please email us at [email protected].

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What a treat you are in for! Darren joins Sam and Vic to share his vast experience and learnings through the transformations he advises on. The breadth of content on this podcast is everything from learning how to be the best version of yourself, through to implementing Geoffrey Moore’s Zones model. The underlying message throughout is no matter how much change technology drives, the human element is your critical success factor.
There was so much to take away from this Thank You 🙏 Darren!
We've captured the insights, key takeaways, and book recommendations in this blog: Happiness = Personal Growth = Business Growth - Amplified Group

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https://www.linkedin.com/company/amplified-group/

We miss Sam in this episode of Get Amplified, but instead Vic is joined by Lindsey Moore and Pippa Hutchinson to discuss the findings of our Tech Leaders Survey. As you will hear there are some real positives to how the Tech Industry has fared through the Pandemic, but we also believe we get to the heart of why everyone in tech is feeling the ‘heat’.
We hope you find it as insightful as we did, as the findings came to light for us!
You can find the full report here
For a quick intro, check out our blog: Tech Leader Survey Report 2022 - Amplified Group

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https://www.linkedin.com/company/amplified-group/

Those looking for inspiration for how to drive successful digital transformation and how to pivot a global software business to a subscription model will know of the incredible success story of Autodesk
In this episode of #GetAmplified Vic and Sam are joined by Reddy Mallidi who shares his journey from India to Wall Street, to Pentium 3 Product Manager at Intel, to Head of Global Ops at Autodesk, automating 200,000 man hours.
Reddy shares his incredibly humbling people first approach and his experience of the close correlation between employee engagement and customer satisfaction. We hope you enjoy listening as much as we did recording. Thanks so much Reddy, you are an inspiration!
We've captured the conversation highlights, key takeaways, and recommended reading here: Transformation through People-First Leadership - Amplified Group

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Matt Piercy, joins Amplifiers Lewis Gee and Lindsey Moore to bring to life our New Hire Productivity Report: ‘Move over great attrition, bring on great engagement.’

We hope you enjoy this discussion as we look at the impact of the ‘great attrition’ on the tech industry. Organisations and sales leaders are under huge pressure to hit their quarterly revenue targets but in today’s economic climate, combined with a 30% employee turnover rate, we discuss how new hires faring. We explore how to quickly get new salespeople up to full productivity and the role ‘team’ plays in that.
Matt saw his career take off leading NEMEA sales organisations for VMware, then EMEA for ZScaler, and ThousandEyes. Matt shares his thoughts and what he put into practice around setting new hires up for success. Matt suggests starting by measuring objectives vs revenue (that is unrealistic in the first few months) is much more likely to get your new hires off to a strong start.
Lewis, (who promoted Matt into the NEMEA role at VMWare) brings so much experience on this topic, having held leadership positions in high-growth organisations ServiceNow, VMware and Citrix – all of which hit through a billion dollars during his time. Lewis shares the rigorous onboarding he experienced and we explore if this is now missing? We feel incredibly fortunate to have Lewis as one of our Amplifiers as we and our clients constantly benefit from his wisdom!

We hope you enjoy the conversation. We’d also love to hear if any of our listeners have stories or tips to share. You can reach us at [email protected].

Grab a copy of the report here.

We would love you to follow us on LinkedIn!
https://www.linkedin.com/company/amplified-group/