How to Be a Guest on The Today Show with Christina Nicholson

10/21/20 • 32 min

In this week’s episode of the Garlic Marketing Show, Ian sits down with Christina Nicholson, the owner of Media Maven- a public relations agency based in Florida.

Christina and Ian discuss Christina’s methods and tips for a successful pitch. She also discusses some of the best mediums to gain exposure on as well as how to be a better interviewee.

After spending ten years as a news reporter and anchor, Christina wanted a job that allowed more flexibility to spend more time at home with her family. She quickly realized, from her experience in television, that a lot of business owners lacked the skill sets to successfully pitch to television stations.

This started Christina’s career as a self-titled ‘professional freelancer’ where she helped clients gain media exposure. Before she knew it, she had a solid team built up and created Media Maven. At Media Maven, Christina and her team are dedicated to helping people and businesses earn media exposure without spending any money on advertising.

What You'll Learn:

How Christina got a client onto The Today Show
How to find stories that will trend
Christina talks about her free masterclass that educates people on pitches that ensure publicity
The advantage in podcasts when it comes to ROI
The best pitch for getting on somebody’s podcast
How to be a better interviewee

Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode of the Garlic Marketing Show, Ian sits down with Christina Nicholson, the owner of Media Maven- a public relations agency based in Florida.

Christina and Ian discuss Christina’s methods and tips for a successful pitch. She also discusses some of the best mediums to gain exposure on as well as how to be a better interviewee.

What You'll Learn:

How Christina got a client onto The Today Show
How to find stories that will trend
Christina talks about her free masterclass that educates people on pitches that ensure publicity
The advantage in podcasts when it comes to ROI
The best pitch for getting on somebody’s podcast
How to be a better interviewee

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

The Tik Tok Strategy That Made 60K Followers in 6 Months with Sue Zimmerman

In this week’s episode of the Garlic Marketing Show, Ian sits down with business consultant and Tik Tok expert Sue Zimmerman to learn the cutting-edge techniques that got her 60K Tik Tok followers in only 6 months.

For twenty-four years, Sue worked in radio in Vancouver. After her time on radio, she focused more on helping others as a business consultant. For the past seven years, Sue has been very busy helping other people build and grow their businesses using video and social media.

When she first heard about Tik Tok, Sue was not positive that the social media platform was actually going to be helpful for business due to the large population of teen-targeted content. Despite this, she decided to have fun experimenting with it and she quickly learned about the large number of viewers on Tik Tok who are 30 and above. Within six months, Sue has managed to build a large following and make herself the expert by teaching Tik Tok to other adults.

In this episode, Sue and Ian explore the business opportunities that Tik Tok can offer. She also teaches the tips, tricks, and winning formula that she has taught to her own students, resulting in a video garnering over a million views.

Listen to the full episode of the Garlic Marketing Show today on Spotify, iTunes, and StoryCrews!

What You'll Learn:

The cutting edge techniques that got Sue 60K Tik Tok followers in only 6 months
Sue’s winning Tik Tok formula
Sue’s method for using Tik Tok to push her following onto other channels and platforms, such as her ‘Tik Tok for Business’ Facebook Group
How you can really build and grow your business using Tik Tok
The secrets behind Tik Tok’s For You page
Sue’s content strategy
Sue demonstrates how to do a video reply to a question

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Dominate with Video Marketing like Wilt's 100 Point Game

Are you a basketball fan? You definitely have to watch “The Last Dance.” It focuses on Michael Jordan’s last season. It really is a history of his entire time with the Chicago Bulls.

Jordan was the best player to ever play the game. 6 Championships with one team proves it. Still, he never had a 100 point game. Only one player ever accomplished that.

Wilt Chamberlain. March 2, 1962.

Malcolm Gladwell did a great job of “deep diving” that game. There were a few remarkable things.

There were no 3 point shots back then.

Wilt “upped” his fundamentals.

It wasn’t 360 dunks. It wasn’t 3 pointers.

Fundamentals win games.

Fundamentals also make great marketing and, in return, great business.

In this episode, I talk about the fundamentals of marketing and how it can lead to a “100 Point Game."

What’s the “100 point game” for your business?

Increased profits?

Market share?

Bigger clients?

You should decide that. Then do everything to “up” your fundamentals to get to the 100 points.

One other thing. Fundamentals aren’t sexy. That was Wilt the Stilt’s problem.

I know it holds me back. It’s probably holding you back too.

You’ve probably read/heard me talk about John Wooden, the greatest college coach of all time. Everyone started by learning to tie their shoes properly. Not sexy. People made fun of him. They couldn’t argue with 10 National Championships.

Make a commitment to the fundamentals of your marketing. Don’t worry about what anyone thinks. It’s what makes champions.

Hosted on Acast. See acast.com/privacy for more information.