
#FuturePRoof podcast: #bekind
03/03/20 • 24 min
#FuturePRoof podcast: #bekind
With Stephen and Sarah Waddington
In the latest edition of the #FuturePRoof podcast we discuss:
- Press and social media regulation following the Caroline Flack story. It’s an issue that Paul Sutton covers in the latest edition of Digital Download
- Not your cup of tea? Where is the limit for brand banter? LNER and Yorkshire Tea take different approaches to customer service and promotion
- Noisy news cycle: Boris baby has bumped big news stories down the agenda including floods, Coronavirus and high profile political resignations
- Coronavirus: clarity, consistency and honesty are critical to allaying public fear and restricting the spread. The Department of Health and Social Care, NHS and WHO provide exemplars
- Diary dates: PRCA Schools outreach programme, inaugural #FuturePRoof conference with PRCA and the IoD, and PRFest
www.futureproofingcomms.co.uk/
Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us.
We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest.
So, what are you waiting for? Come on over!
Click here to follow!
#FuturePRoof podcast: #bekind
With Stephen and Sarah Waddington
In the latest edition of the #FuturePRoof podcast we discuss:
- Press and social media regulation following the Caroline Flack story. It’s an issue that Paul Sutton covers in the latest edition of Digital Download
- Not your cup of tea? Where is the limit for brand banter? LNER and Yorkshire Tea take different approaches to customer service and promotion
- Noisy news cycle: Boris baby has bumped big news stories down the agenda including floods, Coronavirus and high profile political resignations
- Coronavirus: clarity, consistency and honesty are critical to allaying public fear and restricting the spread. The Department of Health and Social Care, NHS and WHO provide exemplars
- Diary dates: PRCA Schools outreach programme, inaugural #FuturePRoof conference with PRCA and the IoD, and PRFest
www.futureproofingcomms.co.uk/
Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us.
We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest.
So, what are you waiting for? Come on over!
Click here to follow!
Previous Episode

#FuturePRoof podcast: media in a mess
#FuturePRoof podcast: media in a mess
In the latest edition of the #FuturePRoof podcast we discuss:
- City PR firm Tulchan has appointed former Scottish Tory leader Ruth Davidson as an advisor. You can’t legislate and lobby
- Are you helping your organisation prepare for Brexit? We talk about the opportunity for PR practitioners
- It’s not just social media that is being used to share disinformation. Journalists need to be critical voices and name sources
- Facebook is facing pressure in the UK and US over political ads. Legislation is urgently required but isn’t forthcoming
- A new #FuturePRoof project aims to give public relations a voice in the fast growing market of influencer marketing.
- The BBC is in danger of losing younger audiences, and its journalists need to up their game.
- BME PR Pros and W Communications initiatives to tackle diversity in public relations are welcomed
Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us.
We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest.
So, what are you waiting for? Come on over!
Click here to follow!
Next Episode

#FuturePRoof podcast: do your best, keep calm, wash your hands, and carry on
#FuturePRoof podcast: do your best, keep calm, wash your hands, and carry on
With Stephen and Sarah Waddington
In the latest edition of the #FuturePRoof podcast we discuss:
- It’s been a long week as COVID-19 impacts the UK
- The challenge of shifting a workforce to virtual working
- How to manage uncertainty, leadership and practical steps to take
- Job security and finding PR and marketing work
- Dealing with disinformation: social media and messaging
- The crisis response starts in the community
www.futureproofingcomms.co.uk/
Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us.
We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest.
So, what are you waiting for? Come on over!
Click here to follow!
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