SUMMER ‘23 - 6 quick questions with Hannah Drury, Founder of Peppermint Grove (Part 2)
09/05/23 • 10 min
This is Hannah Drury for Female Startup Club.
Welcome back to the show - if you’re new here! Hi! I’m Doone, your host and hype girl in business. Every week we learn from 7,8 & 9-figure female founders to understand their blueprint in business when it comes to money, marketing, and mistakes. Women like Hannah Drury the founder of Peppermint Grove Australia and Moss St Fragrances. Hannah started this business in 2014 with an investment of $50,000 and now she’s selling more than 100,000 products every month. Today we’re digging into Hannah’s story of building this brand over the last 10 years; what she did when her 100% retail model in business went to zero overnight when the pandemic hit and how she diversified her business by becoming her own manufacturer and perfumer.
Hannah also dives into her wholesale strategy in the early days and how she managed to secure her brand in 110 retail stores within the first 6 months of starting her business - as a one-woman show! I love her approach to pounding the pavement and owning her backyard which saw the brand incrementally grow across retail stores at an incredible rate. And the best bit? It was totally free!
And while I’ve got you here; you might have noticed that I’ve been talking more and more about our newsletter. And that’s because we’ve been crafting it to be an absolute go-to resource that delivers you weekly insights, resources, and extra content to keep you in the loop on all things women in business. Like industry news you know should know about, quick lessons and strategies you can use today, up-to-date grants, and special opportunities we’re offering to our newsletter subscribers aka more features and spotlights on YOU. It’s free to sign up at femalestartupclub.com and I would LOVE to see you there.
Let’s jump into today’s episode, this is Hannah Drury for Female Startup Club.
LINKS WE MENTION:
Peppermint Grove's Instagram
Moss St. Fragrances Website
Hannah's Instagram
Diary of a CEO Podcast
Masters of Scale Podcast
How I Built This Podcast
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com
Join our tool and private community for small business owners, Majic [formerly known as Hype Club]
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Say hello to Doone: [email protected]
Hosted on Acast. See acast.com/privacy for more information.
This is Hannah Drury for Female Startup Club.
Welcome back to the show - if you’re new here! Hi! I’m Doone, your host and hype girl in business. Every week we learn from 7,8 & 9-figure female founders to understand their blueprint in business when it comes to money, marketing, and mistakes. Women like Hannah Drury the founder of Peppermint Grove Australia and Moss St Fragrances. Hannah started this business in 2014 with an investment of $50,000 and now she’s selling more than 100,000 products every month. Today we’re digging into Hannah’s story of building this brand over the last 10 years; what she did when her 100% retail model in business went to zero overnight when the pandemic hit and how she diversified her business by becoming her own manufacturer and perfumer.
Hannah also dives into her wholesale strategy in the early days and how she managed to secure her brand in 110 retail stores within the first 6 months of starting her business - as a one-woman show! I love her approach to pounding the pavement and owning her backyard which saw the brand incrementally grow across retail stores at an incredible rate. And the best bit? It was totally free!
And while I’ve got you here; you might have noticed that I’ve been talking more and more about our newsletter. And that’s because we’ve been crafting it to be an absolute go-to resource that delivers you weekly insights, resources, and extra content to keep you in the loop on all things women in business. Like industry news you know should know about, quick lessons and strategies you can use today, up-to-date grants, and special opportunities we’re offering to our newsletter subscribers aka more features and spotlights on YOU. It’s free to sign up at femalestartupclub.com and I would LOVE to see you there.
Let’s jump into today’s episode, this is Hannah Drury for Female Startup Club.
LINKS WE MENTION:
Peppermint Grove's Instagram
Moss St. Fragrances Website
Hannah's Instagram
Diary of a CEO Podcast
Masters of Scale Podcast
How I Built This Podcast
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com
Join our tool and private community for small business owners, Majic [formerly known as Hype Club]
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Say hello to Doone: [email protected]
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
SUMMER ‘23 - From blow-up mattress to 100,000 products a month, Hannah Dury shares her blueprint for building Peppermint Grove Australia and Moss St. Fragrances (Part 1)
This is Hannah Drury for Female Startup Club.
Welcome back to the show - if you’re new here! Hi! I’m Doone, your host and hype girl in business. Every week we learn from 7,8 & 9-figure female founders to understand their blueprint in business when it comes to money, marketing, and mistakes. Women like Hannah Drury the founder of Peppermint Grove Australia and Moss St Fragrances. Hannah started this business in 2014 with an investment of $50,000 and now she’s selling more than 100,000 products every month. Today we’re digging into Hannah’s story of building this brand over the last 10 years; what she did when her 100% retail model in business went to zero overnight when the pandemic hit and how she diversified her business by becoming her own manufacturer and perfumer.
Hannah also dives into her wholesale strategy in the early days and how she managed to secure her brand in 110 retail stores within the first 6 months of starting her business - as a one-woman show! I love her approach to pounding the pavement and owning her backyard which saw the brand incrementally grow across retail stores at an incredible rate. And the best bit? It was totally free!
And while I’ve got you here; you might have noticed that I’ve been talking more and more about our newsletter. And that’s because we’ve been crafting it to be an absolute go-to resource that delivers you weekly insights, resources, and extra content to keep you in the loop on all things women in business. Like industry news you know should know about, quick lessons and strategies you can use today, up-to-date grants, and special opportunities we’re offering to our newsletter subscribers aka more features and spotlights on YOU. It’s free to sign up at femalestartupclub.com and I would LOVE to see you there.
Let’s jump into today’s episode, this is Hannah Drury for Female Startup Club.
LINKS WE MENTION:
Peppermint Grove's Instagram
Moss St. Fragrances Website
Hannah's Instagram
Diary of a CEO Podcast
Masters of Scale Podcast
How I Built This Podcast
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com
Join our tool and private community for small business owners, Majic [formerly known as Hype Club]
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Say hello to Doone: [email protected]
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
SUMMER ‘23 - From 32 sales to $8M in revenue and stocked in Mecca, with Bangn Body’s Priscilla Hajiantoni (Part 1)
This is Priscilla Hajiantoni for Female Startup Club.
Welcome back to the show, it’s Doone here -your host and hype girl of the Female Startup Club podcast! Holy Moly it’s been a hot second since we launched new episodes on account of the holiday season so we’re now officially back in action with our regular programming and I’m so excited about it! Today we’re learning from Priscilla Hajiantoni who is the founder of the cult beauty brand in Australia Bangn Body - chances are you’ve probably spotted the famous yellow tube in your feeds at one point or another.
Priscilla started her brand after going through her own painful journey with acne and feeling desperate for a solution that didn’t seem to exist - she decided to take her house deposit and go all in on building this business - and in 2 years grew it from just 32 sales on launch day to $8m in revenue. In this episode we’re diving into her blueprint with a specific spotlight on how she got herself stocked in Mecca and the advice she has for other beauty founders tuning in who want to see their brand on the shelves of Mecca too.
One quick thing before we get into it - if you’ve been hearing about our new tool for founders and future founders, Majic, now’s the time to join! We’ve packed it out with video masterclasses and workshops with some of the amazing guests you hear on the show. If you’re in need of guidance in building your brand or you want more cheerleaders and support on the day to day pop over to Majic.femalestartupclub.com and sign up.
This is Priscilla for Female Startup Club.
LINKS WE MENTION
Bangn Body’s Website
Priscilla’s Instagram
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com
Join our tool and private community for small business owners, Majic [formerly known as Hype Club]
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Say hello to Doone: [email protected]
Hosted on Acast. See acast.com/privacy for more information.
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