Female Startup Club

This is Jennifer Neville for Female Startup Club

Welcome back to the show! If you’re new here... Hi! I’m Doone, your host and hype girl in business. Every week we learn from 7, 8 and 9 figure female founders to understand their blueprint in business when it comes to money, marketing and mistakes. Women like Jennifer Neville the founder of Live Zen With Jen.

Jen is a former professional golfer turned celebrity astrologer and YouTube psychic. Yep, you heard that right! Jen has found her path helping people find their passion and purpose in life through astrology and spirituality. A true thought leader in the space she mixes a bit of the practical with the magical in order to help people reach their maximum potential. This one is a little different from our usual episodes, but I think you'll absolutely love diving into the how and why of how Jennifer built this business and created her dream life.

In this episode, we're talking through her transition from professional sports to entrepreneurship, we dive into the nitty-gritty of what it means to create a successful YouTube channel these days, and what the business model looks like when you're following a path like this one. We also completed a tarot reading on me, your host and hype girl, as Jen lays my soul bare for everyone to see. This was a first for me so I’m bare with me on it.

Let’s get straight into it, this is Jennifer for Female Startup Club

LINKS WE MENTION:

Jennifer's Instagram

Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com

Join our tool and private community for small business owners, Majic [formerly known as Hype Club]

Female Startup Club's Instagram

Doone's Instagram

Doone's TikTok

Say hello to Doone: [email protected]

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Hi everyone! Doone here - your host and hype girl. Thanks for tuning in to my solo episode this week. I’m recording this from my little hotel room in sunny New York city and I’m feeling so grateful to be in this beautiful city. Today, I want to dive into a topic that I know is going to be relevant for every single one of you listening in. And that’s the topic of female health. Women have been underserved by the healthcare industry for a really damn long time. But now finally, with more women in STEM, and more female entrepreneurial disrupters, the future of femtech is looking bright.

Firstly, we learn from Dr. Amy Divaraniya, the founder of Oova, an incredibly innovative women’s health company. Amy has more than 10 years of experience as a data scientist and has both led and published original research in the areas of personal genomics and biomarker discovery.

Next, I introduce Nadya Okamoto from August. Or you might know her better as the “period girl”. August is the lifestyle period brand that makes sustainable period care that actually works. And Nadya is one of those women that is impossible not to be impressed by and excited about. She’s a Harvard grad, author, speaker, NGO founder, gen z marketing agency founder and now august as well as a TikToker that’s grown to 2.4 million followers.

Thirdly, I dive into the story of Bethany Edwards and her creation Lia, the world’s first flushable pregnancy test. Lia is an earth-friendly healthcare company on a mission to revolutionize reproductive health through the development of innovative products. The company's first product, which came to market just last year, is the FDA cleared Lia pregnancy test.

Next I’m introducing you to Alexandra Fine, a real favourite from the show, and one of the women behind Dame. Dame is leading a sexual wellness revolution as a women-powered resource for game-changing products for pleasure and supportive content.

Our fifth story is that of Krystal Duhaney the Founder of Milky Mama. After having her second child and returning to work, Krystal struggled with her milk supply and realized that there were very few resources for breastfeeding mothers in the same predicament. So, in November of 2015, Milky Mama was born. Today, Milky Mama is dedicated to educating, supporting and empowering parents to have the best breastfeeding journey possible.

I next introduce you to another woman modernizing sustainable period care, Cherie Hoeger with Saalt. In 2018, Saalt launched its flagship product—the Saalt period cup—with the vision of making cleaner, more sustainable period care accessible to everyone.

Last but not least, I want to shine a light on Sally Mueller and her company Womaness. Womaness is a collection of modern, innovative menopause products developed for women, by women that offer solutions from head to toe, and everything in between.

These are all stories that have really stuck with me in the last year, an incredible little bank of inspiration, and if I can pass that feeling onto even just one of you today that’s a mission very much accomplished. Let’s get straight to it! This is me, for Female Startup Club.

LINKS WE MENTION:

Amy’s Instagram

Oova’s Instagram

Nadya’s Instagram

August’s Instagram

Bethany’s Instagram

Lia’s Instagram

Alexandra’s Instagram

Dame’s Instagram

Krystal’s Instagram

Milky Mama’s Instagram

Cherie’s Instagram

Saalt’s Instagram

Female Startup Club's Instagram

Doone's Instagram

Doone's TikTok

Learn more about Dymo at Dymo.com

Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP

Try Zapier for free today at zapier.com/STARTUP

In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.

Female Startup Club's You...

I’m so proud to be bringing you this episode. It’s with a friend of mine, who you probably have seen on the likes of Instagram doing her super cool things. Lil is Australia’s favorite woman. Truly. How Lil Ahenkan (aka Flex Mami) built her empire, Flex Factory, through deep conversations talking about sex, life, and everything in between.

It’s a big call, I know, but she’s definitely one of mine and I know a lotta folks who agree with me. My bet is she’s about to be one of yours. She’s a dj, podcaster, best-selling author, diy guru, hilarious Instagrammer as well as an entrepreneur. And a damn good one, at that. So in this episode let us take you behind the scenes into her story, but first - and if you haven’t been blessed with her content on Instagram - just pop on over. Have a quick peek. Have a lol. Do some critical thinking and then come on back to listen to how she’s built her colourful world and business, Flex Factory.

For Lil it's nice to be working on the business every day, chipping away at it, working intentionally, because it does make the biggest difference. I love Lil's approach to the financial part of the puzzle. She's always - are the numbers reflecting our efforts? Are the numbers reflecting our decisions? If not, they're not doing it properly. Initially, she thought this was a really stringent and restrictive way to run the business. How can you be your full creative self if you have to think about numbers? But now, she loves seeing really clear boundaries and restrictions. Within that perimeter, you can make the best creative decisions. Knowing what you have, what you don’t have, what you need, what you don’t need.

Let's get straight into it.

LINKS WE MENTION:

Lil Ahenkan's Instagram

Flex Factory's Instagram

Female Startup Club's Instagram

Doone's Instagram

Doone's TikTok

To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/

Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP

Try Zapier for free today at zapier.com/STARTUP

Learn more about Dymo at Dymo.com

In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.

Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group

Say hello to Doone: [email protected]

Female Startup Club + Clearco: Clear.co/partner/female-star

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Today on the show we’re learning from the co-founder of London based jewellery brand Kimai.

Kimai is a modern fine jewelry brand that delivers true traceability by using lab-grown diamonds and recycled 18k gold. By using lab-grown diamonds – which are physically and chemically identical to those that are mined – and recycled gold, they cut out all mines and middlemen and control the whole jewelry process, from design to delivery. They operate on a mission to prove that diamond mines are not forever, and that the biggest luxury is knowing where your jewellery comes from, and safe in the knowledge that it doesn't harm people or the planet.

In this episode, we chat through the serendipitous moment that generated $150,000 worth of sales, her approach to fundraising and how they built a new brand in the midst of a pandemic.

It's a good little reminder that if you thought cold emailing was outdated, it might be time to change your mind. Jessica talks us through a mind-blowing story that reminded me just how important it is to try your luck. No matter how big the goal. Jessica is a strong believer in cold emails. She cold emails everyone. Even investors. Looking online, figuring emails, guessing emails, or finding them.

The Kimai founders were on the hunt for the perfect match for their brand and landed on Meghan Markle. She was the dream. But how do you reach royalty? Looking into her close network to figure out how can we get in touch with her and how can we tell her our story. Through a few cold emails, they got her to wear their products a few months after launch. Their strategy was all around looking at her close friends that might be more accessible than she is. With the help of LinkedIn, Facebook, and guessing emails, the girls gave themselves the chance at a stage on which to tell their story. Why they’re doing what they’re doing. And Meghan loved it. They ended up selling to Meghan through cold emailing a friend, and the rest is history. In the 2-3 weeks after she wore the earrings, they made $150,000 without any marketing. They then took advantage of that situation to go and fundraise with the advice: take advantage of the situation because you never know what happens afterward. A $1.2M seed funding round later, this is clearly a fairytale ending.

Now, let's get straight into it.

LINKS WE MENTION:

Jessica's Instagram

Kimai's Instagram

Female Startup Club's Instagram

Doone's Instagram

Doone's TikTok

To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/

Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP

Try Zapier for free today at zapier.com/STARTUP

Learn more about Dymo at Dymo.com

In partnership with Klaviyo, the best email marketing tool for eCommerce businesses

Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group

Say hello to Doone: [email protected]

Female Startup Club + Clearco: Clear.co/partner/female-star

Hosted on Acast. See acast.com/privacy for more information.

Today on the show we’re learning from Lizanne Falsetto, the founder of thinkThin® and betterland foodsTM.

Lizanne began her entrepreneurial journey at her kitchen table, inspired both by a family recipe and a strong desire to solve a personal problem. On that table, the original thinkThin® bar was created: a revolutionary product that would become one of the most sought-after health foods on the market.

Her original instinct for a clear market opportunity in health food evolved into a 20-year tenure as founder and CEO of one of the fastest-growing health food brands in history and was eventually acquired for $217 m in 2015.

In 2020, as the pandemic disrupted life the world over, she was intrigued by the influx of food scientists creating cleaner, alternative proteins without the direct use of animals. These discoveries rekindled her entrepreneurial verve and led her to establish betterland foodsTM, a new venture committed to creating crave-able, delicious foods that are better for people – and better for the planet.

There are so many learnings and lessons woven into this episode and I’m just so excited to be able to share this inspiring conversation with you. We chat about the early days of building the brand when Lizanne was still modeling and would bring her home-creations to shoots to get feedback. How this natural desire led her to walk straight into the path of entrepreneurship, and how she learned what she was doing along the way. Setting up "Harvard for a day" chats with consultants, and just getting her product into as many hands as possible.

How important it is to keep your messaging consistent. Especially when you have limited ways to get your voice out there, to stay consistent with your messaging. And my favorite tip of all, how important it is to have your own personal financial situation in check when you get into building a business and possibly raising capital. It's so important to understand this, in order to understand the ramifications down the line. We round off by chatting about her incredible exit selling thinkThin® for $217 million. And how important it is to be ready spiritually, mentally, and emotionally before selling your business. Now, let's get straight into it.

If you love it as much as I did and you learn something, please do share it on Instagram tagging us or by leaving a review to help other ears find us.

LINKS WE MENTION:

Lizanne Falsetto

Betterland Foods' Website

Betterland Milk

Woobars

Young Presidents Organisation (YPO)

Female Startup Club's Instagram

Doone's Instagram

Doone's TikTok

In sponsorship with Zyro, easiest to use website builder and eCommerce platform

Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP

In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.

Female Startup Club's YouTube

Female Startup Club’s Private Facebook Group

Say hello to Doone: [email protected]

Female Startup Club + Clearco: Clear.co/partner/female-star

Hosted on Acast. See acast.com/privacy for more information.