How to launch a 7 figure clean fragrance line with Founder Rosie Jane Johnston (part 1)
06/07/22 • 42 min
Today we’re learning from Rosie Jane Johnston, the founder of By Rosie Jane.
By Rosie Jane was founded in 2010 by celebrity makeup artist Rosie Jane Johnston, an Aussie who has made her home in LA. Each fragrance, formulated by Rosie herself, is free of parabens, sulfates, phthalates and phosphates and housed in recycled and recyclable packaging. Her perfumes and body care products are refreshingly simple and ideal for daily wear using the highest quality fragrance oils. We cover her journey to building this brand into a 7 figure company stocked in the likes of Sephora and Thirteen Lune, and the campaign that’s driving her customer acquisition right now.
The thing that really struck me in this episode is Rosie's relentless pursuit in business and getting what she wants, to get By Rosie Jane to where it is today. She really shows us how a no now doesn’t mean a no forever, and it’s all about being open for when that time comes for the no to turn into a yes. That’s where your courage and conviction are. If you are not doing something you truly believe in, you truly love, you’re not going to stay the course. Whatever that is for you, has to be your driving force. There’s something within your entrepreneurial spirit. That’s just in you. It takes 10 years to reach overnight success. And in that time you need to have that persistence and true conviction in what you’re doing. When we look at legacy brands, there are a few key things key they are getting really right. They have these incredible “whys”. They have a lot of struggles in the beginning. They’ve had to change and move with the time and have great failures and still come back, which is so important to have in the entrepreneurial world.
If you love something in this episode please do consider sharing it on Instagram stories and tagging us or leaving us a review to help other ears find us. I’m so grateful for each and every one of you who does this.
LINKS WE MENTION:
Rosie's Instagram
By Rosie Jane's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Learn more about Dymo at Dymo.com
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: [email protected]
Female Startup Club + Clearco: Clear.co/partner/female-star
Hosted on Acast. See acast.com/privacy for more information.
Today we’re learning from Rosie Jane Johnston, the founder of By Rosie Jane.
By Rosie Jane was founded in 2010 by celebrity makeup artist Rosie Jane Johnston, an Aussie who has made her home in LA. Each fragrance, formulated by Rosie herself, is free of parabens, sulfates, phthalates and phosphates and housed in recycled and recyclable packaging. Her perfumes and body care products are refreshingly simple and ideal for daily wear using the highest quality fragrance oils. We cover her journey to building this brand into a 7 figure company stocked in the likes of Sephora and Thirteen Lune, and the campaign that’s driving her customer acquisition right now.
The thing that really struck me in this episode is Rosie's relentless pursuit in business and getting what she wants, to get By Rosie Jane to where it is today. She really shows us how a no now doesn’t mean a no forever, and it’s all about being open for when that time comes for the no to turn into a yes. That’s where your courage and conviction are. If you are not doing something you truly believe in, you truly love, you’re not going to stay the course. Whatever that is for you, has to be your driving force. There’s something within your entrepreneurial spirit. That’s just in you. It takes 10 years to reach overnight success. And in that time you need to have that persistence and true conviction in what you’re doing. When we look at legacy brands, there are a few key things key they are getting really right. They have these incredible “whys”. They have a lot of struggles in the beginning. They’ve had to change and move with the time and have great failures and still come back, which is so important to have in the entrepreneurial world.
If you love something in this episode please do consider sharing it on Instagram stories and tagging us or leaving us a review to help other ears find us. I’m so grateful for each and every one of you who does this.
LINKS WE MENTION:
Rosie's Instagram
By Rosie Jane's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Learn more about Dymo at Dymo.com
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: [email protected]
Female Startup Club + Clearco: Clear.co/partner/female-star
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
6 Quick Questions with Lizanne Falsetto, Founder of thinkThin® and betterland foods™. (part 2)
Today on the show we’re learning from Lizanne Falsetto, the founder of thinkThin® and betterland foodsTM.
Lizanne began her entrepreneurial journey at her kitchen table, inspired both by a family recipe and a strong desire to solve a personal problem. On that table, the original thinkThin® bar was created: a revolutionary product that would become one of the most sought-after health foods on the market.
Her original instinct for a clear market opportunity in health food evolved into a 20-year tenure as founder and CEO of one of the fastest-growing health food brands in history and was eventually acquired for $217 m in 2015.
In 2020, as the pandemic disrupted life the world over, she was intrigued by the influx of food scientists creating cleaner, alternative proteins without the direct use of animals. These discoveries rekindled her entrepreneurial verve and led her to establish betterland foodsTM, a new venture committed to creating crave-able, delicious foods that are better for people – and better for the planet.
There are so many learnings and lessons woven into this episode and I’m just so excited to be able to share this inspiring conversation with you. We chat about the early days of building the brand when Lizanne was still modeling and would bring her home-creations to shoots to get feedback. How this natural desire led her to walk straight into the path of entrepreneurship, and how she learned what she was doing along the way. Setting up "Harvard for a day" chats with consultants, and just getting her product into as many hands as possible.
How important it is to keep your messaging consistent. Especially when you have limited ways to get your voice out there, to stay consistent with your messaging. And my favorite tip of all, how important it is to have your own personal financial situation in check when you get into building a business and possibly raising capital. It's so important to understand this, in order to understand the ramifications down the line. We round off by chatting about her incredible exit selling thinkThin® for $217 million. And how important it is to be ready spiritually, mentally, and emotionally before selling your business. Now, let's get straight into it.
If you love it as much as I did and you learn something, please do share it on Instagram tagging us or by leaving a review to help other ears find us.
LINKS WE MENTION:
Betterland Foods' Website
Young Presidents Organisation (YPO)
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
In sponsorship with Zyro, easiest to use website builder and eCommerce platform
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: [email protected]
Female Startup Club + Clearco: Clear.co/partner/female-star
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
6 Quick Questions with Rosie Jane Johnston, Founder of By Rosie Jane. (part 2)
Today we’re learning from Rosie Jane Johnston, the founder of By Rosie Jane.
By Rosie Jane was founded in 2010 by celebrity makeup artist Rosie Jane Johnston, an Aussie who has made her home in LA. Each fragrance, formulated by Rosie herself, is free of parabens, sulfates, phthalates and phosphates and housed in recycled and recyclable packaging. Her perfumes and body care products are refreshingly simple and ideal for daily wear using the highest quality fragrance oils. We cover her journey to building this brand into a 7 figure company stocked in the likes of Sephora and Thirteen Lune, and the campaign that’s driving her customer acquisition right now.
The thing that really struck me in this episode is Rosie's relentless pursuit in business and getting what she wants, to get By Rosie Jane to where it is today. She really shows us how a no now doesn’t mean a no forever, and it’s all about being open for when that time comes for the no to turn into a yes. That’s where your courage and conviction are. If you are not doing something you truly believe in, you truly love, you’re not going to stay the course. Whatever that is for you, has to be your driving force. There’s something within your entrepreneurial spirit. That’s just in you. It takes 10 years to reach overnight success. And in that time you need to have that persistence and true conviction in what you’re doing. When we look at legacy brands, there are a few key things key they are getting really right. They have these incredible “whys”. They have a lot of struggles in the beginning. They’ve had to change and move with the time and have great failures and still come back, which is so important to have in the entrepreneurial world.
If you love something in this episode please do consider sharing it on Instagram stories and tagging us or leaving us a review to help other ears find us. I’m so grateful for each and every one of you who does this.
LINKS WE MENTION:
Rosie's Instagram
By Rosie Jane's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Learn more about Dymo at Dymo.com
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: [email protected]
Female Startup Club + Clearco: Clear.co/partner/female-star
Hosted on Acast. See acast.com/privacy for more information.
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