Estate of Mind — The Art of Selling Luxury Real Estate - Marketing Blueprint Series: Valuable Resources for Luxury Professionals with Jamie Huggins

Marketing Blueprint Series: Valuable Resources for Luxury Professionals with Jamie Huggins

12/14/22 • 33 min

Estate of Mind — The Art of Selling Luxury Real Estate

Always Take Advantage of the Resources Around You:

To help you advance your career in luxury real estate, it’s imperative that you never stop learning and adapting to market conditions. When it comes to business planning and marketing strategy, particularly in an industry like real estate where market conditions are always shifting, being able to quickly pivot is the key to continued success. Recognizing that change is a good thing is important, particularly for luxury real estate professionals.

One thing that most successful luxury real estate professionals have in common? Planning and goal setting. Coming up with smart, measurable, achievable goals is the first step in fully utilizing the resources around you. If you employ backwards planning principles, and start with your goals and work your way backwards in order to determine the most effective way to reach those goals, then you can more easily determine the resources that you’re going to need in order to get where you need to be. Whether that involves specific professional development and training, attending in-person events both in and outside of your target market, or simply listening to podcasts or reading books, utilizing the resources around you to help you achieve your goals is the best way to stay on track and make advancements in your real estate career.

Topics and Questions You’ll Uncover During this Episode:

Adapting to changes in your real estate market
The importance of planning and goal setting as a real estate professional
How often you should reassess business and marketing plans
Why is attending industry events outside of your target market important?
The importance of utilizing the resources around you

Resources Mentioned within Episode:

Always Take Advantage of the Resources Around You:

Topics and Questions You’ll Uncover During this Episode:

Adapting to changes in your real estate market
The importance of planning and goal setting as a real estate professional
How often you should reassess business and marketing plans
Why is attending industry events outside of your target market important?
The importance of utilizing the resources around you

Resources Mentioned within Episode:

Previous Episode

Marketing Blueprint Series: How to Market Luxury Real Estate Listings (Part 2) with Tanya Starkel

The Art of Storytelling in Luxury Real Estate:

As price points increase and properties become more unique, the marketing process becomes more sophisticated and typically requires a higher degree of skill and more thorough planning. One of the overarching skills involved at this level centers around the concept of storytelling.

Before you even begin to craft your property’s story, you need to make sure that the property is prepared for potential buyers. This involves hiring the right staging team to help declutter, rearrange, and transform the space to ensure the best presentation possible. Remember, spending additional resources to make sure the property is ready to go to market will not only allow you to more clearly begin formulating your marketing strategy, but will also fix problems that could potentially hold the sale up down the line.

Once the property is ready for buyers, the next (and most critical) step is crafting the story behind the property. To do this, you need to first identify your ideal buyer. Next, you need to determine the specific features of the property that will speak more directly to that ideal buyer, and then build your story around those features. Remember, when it comes to luxury properties, selling a lifestyle is a critical component that many buyers are particularly interested in.

Topics and Questions You’ll Uncover During this Episode:

What steps should be taken when preparing a listing to go to market?
Best practices for reaching your target luxury real estate buyer
The importance of high-quality print materials
Why individual property websites are so important
How do you tell your property’s story in the most effective way possible?

Resources Mentioned within Episode:

Next Episode

How to Find Opportunities in a Changing Luxury Real Estate Market

The State of the Luxury Real Estate Market Heading into 2023:

Understanding the current state of the luxury market is absolutely key for being able to effectively work within that market. Taking things a step further, being able to convey what those changes mean and how they impact luxury buyers and sellers is truly what will set you apart as a real estate professional. Communication, therefore, is a critical component that should always be given attention.

Generally speaking, by focusing on opportunities currently presenting themselves, rather than fixating on the market changes themselves, you set yourself up for success. Being able to pivot is an invaluable skill set, and knowing when to pivot will help you establish yourself as the go-to luxury real estate professional in your respective market.

Topics Discussed During this Episode: