The *Real* Secret to Getting Through the Tough Times in Your Business
12/17/24 • 38 min
The internet would sometimes lead us to believe that it’s all sunshine and roses once you start making 6-figures in your business.
This is the “unpopular” conversation about facing and walking through the tough times and how those challenges can show up at any phase of business. Your vision is allowed to change and you can change your offers, business model, pricing - all of it!
With my guest, Michelle Vroom, we unpack:
- Her story of losing 3 clients in one day while 8 months pregnant, and what she did about it
- How to trust yourself as a business owner
- The cycles and seasons of business, and how sometimes you need to prune in order to grow
- The importance of creating a consistent lead generation system to make sure you always know where your next client is coming from
>>MEET MICHELLE<<
Michelle Vroom is a business coach who specializes in helping women become sought out and sign consistent clients. Michelle has nearly 20 years of experience in marketing and as a mom of three boys, understands the need for simple marketing strategies that get you big results. Her mission is to put every woman in control of making money so they can become the provider for their families.
>>CONNECT WITH MICHELLE<<
Join Michelle’s FB group: https://www.facebook.com/groups/marketlikeabossgroup
https://www.instagram.com/marketlikeabossmv/
>>LET’S CONNECT<<
>>RESOURCES YOU’LL LOVE<<
Ready to get visible without relying on social media? Get your custom plan and apply for the Brand Visibility Accelerator!
Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility Off Social bingeable audio course.
Want to save time creating content? Snag The Simplified Content System for only $47!
Time to elevate your brand? Book a coffee chat to explore working with Kelly
>>THANKS FOR LISTENING!<<
If you enjoyed this episode, please help us share it with others by:
- Following the show - If you would like to get automatic updates of new podcast episodes, hit the follow button! This is one of the best ways to support our show!
- Leaving us a positive review - Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you.
- Screenshotting and sharing it with us on Instagram
--------------------------
Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!
The internet would sometimes lead us to believe that it’s all sunshine and roses once you start making 6-figures in your business.
This is the “unpopular” conversation about facing and walking through the tough times and how those challenges can show up at any phase of business. Your vision is allowed to change and you can change your offers, business model, pricing - all of it!
With my guest, Michelle Vroom, we unpack:
- Her story of losing 3 clients in one day while 8 months pregnant, and what she did about it
- How to trust yourself as a business owner
- The cycles and seasons of business, and how sometimes you need to prune in order to grow
- The importance of creating a consistent lead generation system to make sure you always know where your next client is coming from
>>MEET MICHELLE<<
Michelle Vroom is a business coach who specializes in helping women become sought out and sign consistent clients. Michelle has nearly 20 years of experience in marketing and as a mom of three boys, understands the need for simple marketing strategies that get you big results. Her mission is to put every woman in control of making money so they can become the provider for their families.
>>CONNECT WITH MICHELLE<<
Join Michelle’s FB group: https://www.facebook.com/groups/marketlikeabossgroup
https://www.instagram.com/marketlikeabossmv/
>>LET’S CONNECT<<
>>RESOURCES YOU’LL LOVE<<
Ready to get visible without relying on social media? Get your custom plan and apply for the Brand Visibility Accelerator!
Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility Off Social bingeable audio course.
Want to save time creating content? Snag The Simplified Content System for only $47!
Time to elevate your brand? Book a coffee chat to explore working with Kelly
>>THANKS FOR LISTENING!<<
If you enjoyed this episode, please help us share it with others by:
- Following the show - If you would like to get automatic updates of new podcast episodes, hit the follow button! This is one of the best ways to support our show!
- Leaving us a positive review - Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you.
- Screenshotting and sharing it with us on Instagram
--------------------------
Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!
Previous Episode
How to Know When You’re Ready for Meta Ads
Even if you haven’t thought about using Meta ads yet, don’t skip this episode.
If you’ve been burned by ads and never want to use them again, also don’t skip this episode.
Kwadwo Sampany-Kessie is an ads expert who gives it to us straight in this very helpful chat where you will discover:
- Why you should NEVER hit the “boost post” button on InstagramTM
- How to know if you are ready for ads
- When to hire an expert for help
- How to validate your offer before you start spending cash on ads
- The 4 Ps of preselling your offer
>>MEET KWADWO<<
Kwadwo – (sounds like QUĀY.jo) – is the host of The Art of Online Business podcast with over 800 episodes and 4.92M downloads, a Meta ads manager and online business strategist, specializing in serving established online course creators with annual earnings ranging from $250,000 to $1.2 million.
But unlike most ads managers, he doesn't just bring in quality leads. With over three years of experience, he excels in optimizing funnels and providing marketing, sales, operations and hiring guidance. All of which enable his clients to work less, earn more, and live the life they were meant for.
Since January 2020 Kwadwo has resided in central Mexico with his wife and two kids after an ill timed vacation (right before the pandemic started) ended his 12 years of living in China. He speaks fluent Mandarin Chinese, decent Spanish and firmly believes that everyone should experience international travel and engage with different cultures.
>>CONNECT WITH KWADWO<<
Website: https://theartofonlinebusiness.com
Podcast: https://podcasts.apple.com/ca/podcast/the-art-of-online-business/id955326572
>>LET’S CONNECT<<
>>RESOURCES YOU’LL LOVE<<
Ready to get visible without relying on social media? Get your custom plan and apply for the Brand Visibility Accelerator!
Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility Off Social bingeable audio course.
Want to save time creating content? Snag The Simplified Content System for only $47!
Time to elevate your brand? Book a coffee chat to explore working with Kelly
>>THANKS FOR LISTENING!<<
If you enjoyed this episode, please help us share it with others by:
- Following the show - If you would like to get automatic updates of new podcast episodes, hit the follow button! This is one of the best ways to support our show!
- Leaving us a positive review - Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you.
- Screenshotting and sharing it with us on Instagram
--------------------------
Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!
Next Episode
Permission to Indulge: A Holiday Message for You
In this special holiday episode, I’m sharing a heartfelt message to help you navigate the overwhelm of December. Consider this your official permission slip to indulge in whatever brings you joy this season—whether that’s cheesy Christmas movies, cookies and wine, or simply taking time for yourself. I’ll share my own plans for embracing the magic and recharging during the holidays, plus why I’m skipping resolutions and goals this New Year. Let’s focus on what really matters: slowing down, enjoying the season, and setting the stage for clarity and inspiration in 2025.
Key Takeaway:
The holidays are your time to pause, indulge, and embrace what feels good to you.
>>LET’S CONNECT<<
>>RESOURCES YOU’LL LOVE<<
Ready to get visible without relying on social media? Get your custom plan and apply for the Brand Visibility Accelerator!
Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility Off Social bingeable audio course.
Want to save time creating content? Snag The Simplified Content System for only $47!
Time to elevate your brand? Book a coffee chat to explore working with Kelly
>>THANKS FOR LISTENING!<<
If you enjoyed this episode, please help us share it with others by:
- Following the show - If you would like to get automatic updates of new podcast episodes, hit the follow button! This is one of the best ways to support our show!
- Leaving us a positive review - Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you.
- Screenshotting and sharing it with us on Instagram
--------------------------
Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts and nominated for a Women in Podcasting Award!
Entrepreneur School - The *Real* Secret to Getting Through the Tough Times in Your Business
Transcript
For me, I just realized, like, where do I need to tighten things up? Like, where do I need to really step up as the CEO? And so it actually led to me creating a community of my own, of me creating leads of my own, and really marketing to those people and showing up in a different way.
Kelly SinclairThis is the entrepreneur school podcast where we believe you can run a thriving business and still m
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