Short Form Video Strategy with Latasha James

03/30/23 • 18 min

What if you are creating long-form content and there was an easy mindset shift that you could have to help you dominate in short-form as well that’s Reels, Tiktok, and YouTube Shorts?

In this episode, I invited Latasha James, an expert on short-form videos to share her insights on short-form video strategy.

Latasha James is the Founder and Creative Director of James + Park, a social-first video marketing firm serving startups and tech clients across the globe, as well as The Online Business Launch Lab, an education platform for freelancers and creative entrepreneurs. Through her courses, YouTube, and podcast content, Latasha has encouraged thousands of people to start and scale online businesses.

In this episode we cover:

A short intro to Latasha and what she does.
When she started seeing the power of short-form videos.
Her thoughts on content creators who prefer long-form videos and think short-form videos are only for younger crowds.
The differences she sees between content designed for long-form videos versus short-form platforms.
How she approaches the production of long-form videos with the view of repurposing the content into short form video.
Her strategic goal from repurposed content across various platforms.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected]

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Mentioned in this episode:

Join the 'Your First 100 Leads Training' with James Wedmore For Free Here

https://www.engagevideomarketing.com/YF100 DISCOVER HOW TO ATTRACT YOUR FIRST 100 LEADS THAT ACTUALLY WANT TO BUY YOUR STUFF! Proven Step-by-Step Video Course by 15-Year Online Business Veteran Reveals How You Too Can Start Building Your Audience TODAY... without FB Ads, Expensive Tech or Complicated Funnels! You Don't Need a "BIG List" to Get Your Business Started... You Just Need to Get Started! And what If I told you that you only need 100 subscribers to start getting clients and sales?! Click the Link Below to Get INSTANT ACCESS to James Wedmore's BRAND NEW Online Course... ABSOLUTELY FREE through my partner link. https://www.engagevideomarketing.com/YF100

What if you are creating long-form content and there was an easy mindset shift that you could have to help you dominate in short-form as well that’s Reels, Tiktok, and YouTube Shorts?

In this episode, I invited Latasha James, an expert on short-form videos to share her insights on short-form video strategy.

In this episode we cover:

A short intro to Latasha and what she does.
When she started seeing the power of short-form videos.
Her thoughts on content creators who prefer long-form videos and think short-form videos are only for younger crowds.
The differences she sees between content designed for long-form videos versus short-form platforms.
How she approaches the production of long-form videos with the view of repurposing the content into short form video.
Her strategic goal from repurposed content across various platforms.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected]

Ben Amos LinkedIn

Ben Amos Instagram

Ben Amos Twitter

Rate the Engage Video Marketing Podcast on iTunes

Mentioned in this episode:

Join the 'Your First 100 Leads Training' with James Wedmore For Free Here

Previous Episode

The One Right Video with Diana Gladney

If you're in business and you haven't yet got started with video or you're afraid to show up on camera, what if I could tell you that there was one right video for you?

In this episode, I invited the author of the book "The One Right Video: An Entrepreneur's Guide to Grow Your Community, Get More Qualified Leads, and Close More Sales Using YouTube" to talk about the idea of video creation as an entrepreneur.

Diana helps busy entrepreneurs who want to learn how to use video to share their vision and impact more people’s lives. She effortlessly simplifies the tech of video and breaks it down, so anyone can understand, regardless of skill level.

Mentioned in this episode:

Join the 'Your First 100 Leads Training' with James Wedmore For Free Here

Next Episode

It's Time to Give Your LinkedIn Some Love with Kay Ridge

In 2023 LinkedIn has over 875Million Members and is 20 years old this year, but did you know that recently LinkedIn has released over 35 new features?

In this episode I’m joined by LinkedIn Specialist Kay Ridge from Dash Social to learn more. It’s time to give our LinkedIn Profiles a little love.

Kay is a resourceful Creative Director with experience in leading and inspiring design and content creation across social channels. She love balancing the creative mind with the challenge to produce quality results,

LinkedIn Content Marketing is her passion, and she believes one of the most suitable platforms on social media for business. LinkedIn works when your profile is optimum and you have all the content in the right places.

She is always looking to be challenged and to challenge her team. Driving skilled creative talent to think outside the box, and bring out their artistic abilities by creating organic content.

Kay has recently been invited to join the Canva Creative Partner Program - what this means is that she will be working with Canva on their Beta sight, obtaining the latest design knowledge, ahead of her competitors.

Over the last six years, Kay have assisted Dash Social triple its interactivity on social media, creating organic content that drives engagement and brand awareness.

Her areas of expertise include the following:

LinkedIn Marketing Strategies, Canva Graphic Design, Digital Marketing, Social Media, Creative Strategy, Communications, Scheduling, Team Building and Leadership.

Kay's previous roles include Creative Director Dash Social, Panellist on the Digital Toolkit Q&A Panel, Advisor/Educator for the Australian Small Business Advisory Services (ASBAS) Digital Solutions Program (Federally subsidised program), Agency Alternative Partner and Lions Australia 201/Q3 Marketing and PR Chair. (71 Clubs).

In this episode we cover: