66: The Power Duo: Sales Funnels Vs. Shops (And Why You Really Need Both!)

05/25/23 • 28 min

What is the difference between a sales funnel and a digital product shop?

In this episode of The Empowered Business Podcast, I’m diving into the difference between these two and why your business really needs both. I’m also sharing the four problems you might be facing in your business and why a digital product shop may be the solution you need.

Topics covered in this episode include:

The difference between a shop and a sales funnel
How having a digital shop simplifies the shopping experience for your customers
The four biggest problems that led me to start a digital product shop
How a digital shop can lead to more sales of your bigger program
Why you need to stop offering things for free and create a digital shop instead
Whether you should put your shop in your funnel or not

Using funnels and my digital product shop in my business has been nothing short of magic, so make sure to tune in to learn more about it!

Resources Mentioned:

Check out the Digital Shop Accelerator: https://digitalshopexperience.com/training

Listen to Episode 61: www.monicafroese.com/66

Visit the Empowered ShopTM: https://empoweredshop.com

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/66

Get a crash course in AI for content and digital product creators on April 30, 2025 at 1 PM Eastern! Sign up for free --> 🚨 Wait... ChatGPT can do THAT?! 🚨

Find us on Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

What is the difference between a sales funnel and a digital product shop?

Topics covered in this episode include:

The difference between a shop and a sales funnel
How having a digital shop simplifies the shopping experience for your customers
The four biggest problems that led me to start a digital product shop
How a digital shop can lead to more sales of your bigger program
Why you need to stop offering things for free and create a digital shop instead
Whether you should put your shop in your funnel or not

Using funnels and my digital product shop in my business has been nothing short of magic, so make sure to tune in to learn more about it!

Resources Mentioned:

Check out the Digital Shop Accelerator: https://digitalshopexperience.com/training

Listen to Episode 61: www.monicafroese.com/66

Visit the Empowered ShopTM: https://empoweredshop.com

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/66

Get a crash course in AI for content and digital product creators on April 30, 2025 at 1 PM Eastern! Sign up for free --> 🚨 Wait... ChatGPT can do THAT?! 🚨

Find us on Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

Previous Episode

65: The Digital Product Shop Showdown: Etsy vs. Shopify

Should you be using Shopify or Etsy to sell your digital products?

This is a hot topic these days and in this episode of The Empowered Business Podcast, I’m sharing my thoughts on this matter in a four-part series all about selling digital products. You’ll learn the five key points to consider before you make your decision between Etsy or Shopify for your digital product shop.

Topics covered in this episode include:

The core difference between Shopify and Etsy
Customer data and why you need to own it
The Etsy terms and conditions you need to know
How you can market your brand on Shopify vs. Etsy
The power of controlling the buyer journey
Why controlling your customer data and money is crucial to running a business
The pros to using Etsy for digital products and who should consider it

Choosing the right platform to sell your digital products is a big deal, and you need to fully understand them both beforehand. Tune in to learn how to choose the best platform for you.

Resources Mentioned:

Check out the Empowered Shop: https://empoweredshop.com/

Listen to episode 62 all about Shopify apps: https://monicafroese.com/podcast/5-shopify-apps-that-will-make-you-thousands-of-dollars/

Listen to episode 57 about what’s next for us: https://monicafroese.com/podcast/what-the-bleep-happened-breaking-down-where-weve-been-whats-next/

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/65

Get a crash course in AI for content and digital product creators on April 30, 2025 at 1 PM Eastern! Sign up for free --> 🚨 Wait... ChatGPT can do THAT?! 🚨

Find us on Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

Next Episode

67: Impact of Email Marketing on Digital Product Shops: Reviewing Numbers from 55 Weeks of Flash Sales

Let’s nerd out over numbers!

If numbers aren’t your thing, stick with me, because taking a lot of data and turning it into actionable steps is kind of my superpower! In this episode of Empowered Business, I am sharing the impact of our email marketing on our digital product shop by reviewing the data from 55 weeks of sales.

Topics covered in this episode include:

How my digital shop performed during these 55 weeks and how much came from email marketing
The data that I got from these sales and the lessons I learned from it
How we plan to increase our clickthrough rate
The type of campaign that performed the worst, and what we learned about it
Why our new product launches performed the best
The main lessons I learned from these sales and how I plan to move forward
Why we plan to use segmentation on our list more moving forward

Data can tell you so much and make a huge impact on the success of your business. There is so much you can learn from this episode and apply to your own shop! Make sure to tune in!

Resources Mentioned:

Visit The Empowered Shop: https://empoweredshop.com

Listen to episode 57: www.monicafroese.com/57

Check out the Digital Shop Accelerator: https://digitalshopexperience.com/training

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/67

Get a crash course in AI for content and digital product creators on April 30, 2025 at 1 PM Eastern! Sign up for free --> 🚨 Wait... ChatGPT can do THAT?! 🚨

Find us on Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®