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Empowered Business - 4: How I Pivoted My Entire Digital Product Business in 2020

4: How I Pivoted My Entire Digital Product Business in 2020

02/11/21 • 29 min

Empowered Business

2020 was a crazy year. It was undoubtedly filled with ups and downs for all of us!

Today I am recapping the good and the bad of the craziest year I've ever lived through. Needless to say, the plans I had at the end of 2019 were obliterated by the time March 2020 rolled around as I am sure you can probably relate to.

My family was incredibly fortunate during this difficult time. I have an online business, so while there was uncertainty about whether people would continue to buy products, I knew my income wouldn't disappear overnight. That didn’t leave me immune from struggles though!

2020 was the year I realized I was no longer happy with the direction of my business, so I completely blew up the 4 years of hard work I had created around Pinterest to pivot my business in a brand new direction.

I am talking all about that today with you. There are some major business growth takeaways packed into this episode that you don’t want to miss!

Resources Mentioned:

Exactly Why I’m Pivoting My Entire 6-Figure Business

Ultimate CEO Business Planning Spreadsheet

New Program Offers

Empowered Business Box

Join the Empowered Business Lab Waitlist

New Office Instagram Highlight

FREE Digital Product Toolbox

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/4

Get a crash course in AI for content and digital product creators on April 30, 2025 at 1 PM Eastern! Sign up for free --> 🚨 Wait... ChatGPT can do THAT?! 🚨

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

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2020 was a crazy year. It was undoubtedly filled with ups and downs for all of us!

Today I am recapping the good and the bad of the craziest year I've ever lived through. Needless to say, the plans I had at the end of 2019 were obliterated by the time March 2020 rolled around as I am sure you can probably relate to.

My family was incredibly fortunate during this difficult time. I have an online business, so while there was uncertainty about whether people would continue to buy products, I knew my income wouldn't disappear overnight. That didn’t leave me immune from struggles though!

2020 was the year I realized I was no longer happy with the direction of my business, so I completely blew up the 4 years of hard work I had created around Pinterest to pivot my business in a brand new direction.

I am talking all about that today with you. There are some major business growth takeaways packed into this episode that you don’t want to miss!

Resources Mentioned:

Exactly Why I’m Pivoting My Entire 6-Figure Business

Ultimate CEO Business Planning Spreadsheet

New Program Offers

Empowered Business Box

Join the Empowered Business Lab Waitlist

New Office Instagram Highlight

FREE Digital Product Toolbox

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/4

Get a crash course in AI for content and digital product creators on April 30, 2025 at 1 PM Eastern! Sign up for free --> 🚨 Wait... ChatGPT can do THAT?! 🚨

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

Previous Episode

undefined - 3: Lessons Learned From Building a $1 Million Digital Product Business

3: Lessons Learned From Building a $1 Million Digital Product Business

I'm so excited you’re tuning in for today's special episode!

This is an extremely valuable episode because I'm going to take you through the first three and a half years of building my digital product business.

I'm dishing out all of the most important lessons that I learned from creating and selling digital products from 2016 through 2019.Let me just say, I have tried all the things when it comes to digital products. If you love hearing business recaps then this is an episode you won't want to miss. It's filled with lots of juicy details and lessons that I learned the hard way.

Don’t forget to tune in next week to discover the lessons I learned in 2020!

Resources Mentioned:

2019 Income Report

2018 Income Report

Postpartum PTSD

Traction by Gino Wickman

Company of One by Paul Jarvis

Built to Sell by John Warrilow

Profit First by Mike Michalowicz

Building a Story Brand by Donald Miller

FREE Digital Product Toolbox

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/3

Get a crash course in AI for content and digital product creators on April 30, 2025 at 1 PM Eastern! Sign up for free --> 🚨 Wait... ChatGPT can do THAT?! 🚨

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

Next Episode

undefined - 5: How I Plan to Make $1 Million in 2021 on Digital Products

5: How I Plan to Make $1 Million in 2021 on Digital Products

Did you know that only two percent of women owned businesses ever reach one million dollars in revenue?

That sounds like a glass ceiling I am ready to plow my way through!

In this episode, I am sharing with you my goals for 2021, and how I plan to achieve them.

Things change so much in a year especially in the online business world, so I know that setting goals can be so tough! I have a feeling this year is going to be different though because of my dedication to consistency.

Tune in to hear my top goals for the year, mistakes I have made in the past and what to expect from my business and launches in 2021!

Resources Mentioned:

FREE Digital Product Toolbox

Join the Empowered Business Lab Waitlist

Join the Empowered Business Club Waitlist

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/5

Get a crash course in AI for content and digital product creators on April 30, 2025 at 1 PM Eastern! Sign up for free --> 🚨 Wait... ChatGPT can do THAT?! 🚨

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

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<a href="https://goodpods.com/podcasts/empowered-business-188192/4-how-i-pivoted-my-entire-digital-product-business-in-2020-17231464"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to 4: how i pivoted my entire digital product business in 2020 on goodpods" style="width: 225px" /> </a>

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