Revisited - Using Email Marketing to Drive Traffic and Boost Engagement With Greg Zakowicz [The Opportunity Ep. 66]

11/14/23 • 66 min

In today’s world, almost everyone uses email. But many entrepreneurs still underestimate the power of email marketing and its ability to establish a meaningful connection with your customers.

This week’s guest is Greg Zakowicz, a veteran email marketer and the Sr. eCommerce Expert at Omnisend, an eCommerce marketing automation platform. With 15 years of experience under his belt, Greg has witnessed firsthand the transformative power that email marketing can have on eCommerce businesses. According to Greg,

“If you sell something online, you should probably be sending marketing emails. Otherwise, you’re leaving money on the table.”

In this episode, Greg discusses how email has evolved over time and how to set up a successful, automated email marketing strategy. He explains how to use email marketing in each step of the buyer journey and how it can plug the holes that social media marketing can’t fill.

He also walks us through how to breathe life back into a dormant email list and some of the common email marketing pitfalls that trip up eCommerce business owners.

If your list of email subscribers is simply gathering dust, you don’t want to miss out on Greg’s valuable insights!

Topics Discussed in this episode:

How Greg got his start in the world of email marketing (01:16)
How email marketing has evolved over time and why it remains relevant (06:49)
Why email marketing is an essential tool for e-commerce businesses (14:39)
The foundations of setting up a successful email marketing strategy (21:16)
How to revitalize a dormant email list and reestablish a meaningful connection with existing subscribers (27:14)
The common email marketing pain points that entrepreneurs encounter (34:21)
What email marketing success looks like, and who is getting it right (40:58)
How SMS can work hand-in-hand with email marketing (45:20)
Pro tips for utilizing automations in your email marketing (51:38)
Insight into any upcoming email and SMS automation trends (56:52)

Mentions:

Sit back, grab a coffee, and learn how to leverage the power of email marketing!

In today’s world, almost everyone uses email. But many entrepreneurs still underestimate the power of email marketing and its ability to establish a meaningful connection with your customers.

“If you sell something online, you should probably be sending marketing emails. Otherwise, you’re leaving money on the table.”

He also walks us through how to breathe life back into a dormant email list and some of the common email marketing pitfalls that trip up eCommerce business owners.

If your list of email subscribers is simply gathering dust, you don’t want to miss out on Greg’s valuable insights!

Topics Discussed in this episode:

How Greg got his start in the world of email marketing (01:16)
How email marketing has evolved over time and why it remains relevant (06:49)
Why email marketing is an essential tool for e-commerce businesses (14:39)
The foundations of setting up a successful email marketing strategy (21:16)
How to revitalize a dormant email list and reestablish a meaningful connection with existing subscribers (27:14)
The common email marketing pain points that entrepreneurs encounter (34:21)
What email marketing success looks like, and who is getting it right (40:58)
How SMS can work hand-in-hand with email marketing (45:20)
Pro tips for utilizing automations in your email marketing (51:38)
Insight into any upcoming email and SMS automation trends (56:52)

Mentions:

Sit back, grab a coffee, and learn how to leverage the power of email marketing!

Previous Episode

Revisited - Myths, Misconceptions, and Mistakes: How to Avoid Common SEO Pitfalls with Kyle Roof [The Opportunity EP.51]

How important is SEO to your business?

Great SEO is a primary factor in many online businesses’ success. But approaching it for the first time can feel like a minefield. Between out-of-date information and seemingly constant changes to Google’s algorithm, you may think SEO is an impossible game to win.

But Kyle Roof knows it’s far from that. In fact, the SEO guru has obtained a US patent proving exactly how you can manipulate SEO to rank on search engines.

Kyle is the lead SEO at High Voltage SEO, Founder of PageOptimizer Pro, Co-founder & SEO Instructor at Internet Marketing Gold (IMG), speaker, trainer, and all-around hub of SEO knowledge. He joined The Opportunity Podcast to dispel some of the common myths and misconceptions about SEO practices and the Google algorithm, and reveals what site owners should be doing to improve their SEO and outperform their competition.

Topics Discussed in this episode:

The biggest SEO misconceptions and mistakes to avoid
How to get started with SEO
How to get your site to rank
What to do when there’s a search engine algorithm update and how to protect your site against it
Kyle’s advice for more advanced SEO practitioners
Why testing is key to developing your SEO skills
What the future of SEO looks like

Mentions:

Discover more SEO insights and find out how to apply them to your site by listening to the full interview with Kyle.

Next Episode

Revisited - Selling NFTs on Shopify: How to Get Ahead of the Game With Kasey Luck [The Opportunity Ep. 89]

In order to be successful, eCommerce sellers need to have the ability to be flexible and pivot to meet new trends head-on.

In this episode, Kasey Luck explains how Shopify merchants can take advantage of the hype surrounding NFTs by minting and selling them through their Shopify stores.

Kasey is the founder of Luck & Co, an agency that specializes in increasing eCommerce conversion and retention rates through SMS and email marketing. She also has a YouTube channel, where she teaches valuable industry advice, helping eCommerce sellers to boost their sales.

Kasey walks us through the various use-cases for NFTs in eCommerce, the risks and rewards of branching out into NFTs, and how the crossover between eCommerce and blockchain will affect the industry in the coming years.

We also discuss what drew Kasey to the eCommerce industry, and her passion for email and SMS marketing. She explains the power that these marketing channels can provide to business owners, and reveals the most common marketing mistakes she sees sellers make. According to Kasey,

“When you start a new brand, the first thing that you should be thinking about and setting up is your traffic. If you don’t have traffic, you don’t have anything else. It’s too soon to be focusing on things like email and SMS marketing if you don’t have any idea how you’re going to drive traffic to your site.”

If you’re ready to step into the future of eCommerce and learn more about NFTs and the metaverse, then this is a conversation you don’t want to miss out on!

Topics Discussed in This Episode:

Kasey walks us through her entrepreneurial journey so far (03:28)
Why Kasey decided to start her own marketing agency (06:30)
Why working in the eCommerce industry really resonates with Kasey (09:26)
The common marketing mistakes that trip eCommerce sellers up (13:36)
Kasey explains what exactly an NFT is(18:51)
How NFTs are crossing over into the eCommerce world (23:45)
The fundamentals Shopify owners should have in place before launching NFTs (29:15)
The biggest risks associated with selling NFTs on Shopify (32:01)
The advantages available to sellers who get into the NFT game early on (33:37)
The changes Kasey predicts in the eCommerce industry over the next few years (34:39)

Mentions:

Sit back, grab a coffee, and learn how to take your eCommerce business to the next level by minting and selling NFTs through your Shopify store.