Empire Flippers Podcast

Chris Yates and Justin Cooke discuss the sale of Chris' community website that's currently netting $3.9K/mo.

Episode 4 from AdSenseFlippers.com is about building vision and staying motivated when what you're doing is not terribly exciting. Building niche websites is not exciting in itself but can lead you down other paths you're passionate about.

Sometimes, our talents are immediately recognizable. Other times, we accidentally stumble across things we end up being incredibly good at.

This is what happened to James Dooley. Initially, he worked as a project manager, seeking a reliable way to generate leads for the business he was part of. He had a website created for that business and stumbled upon the world of SEO. What followed was a whirlwind of success. Today, James boasts a staggering portfolio of over 800 clients in more than 650 diverse industries, making him a prominent figure in the rank and rent industry. He's taken things a step further by investing in many of the businesses he provides leads to.

In this episode, James joins us to reveal the secrets to his success. He discusses the importance of testing and research when it comes to SEO and ranking, and the crucial role his team has played in the growth of his business. James explains,

“The best investment I’ve made is in the people that work with me. Forget the content, the backlinks, the websites, the businesses we work for. If you get good quality people around you, you encourage them and give them enough space to let them grow and do their own thing, they will do everything for you.”

James offers a behind-the-scenes glimpse into how he builds trust with clients and leverages directories to attract leads. He also debunks common SEO myths and errors while unveiling the SEO strategies he believes yield the best results. According to James,

“Parasite SEO is great for getting instant wins. Quickly build a site on a high DR domain, and hit it with a couple of tier-two backlinks. At present, that's the best way of generating quick traffic.”

If you’re thinking of getting into the rank and rent or lead generation game, or simply aiming to supercharge your existing business, this is one conversation you don’t want to miss!

• James briefly touches on how he has elevated the rank and rent model (04:06)
• A look at James’ background and how he got into the world of SEO (06:03)
• The importance of R&D and how James’s team is structured (12:12)
• James debunks common SEO myths and mistakes (15:02)
• How James acquires and maintains clients for his rank and rent business (20:24)
• James explains how he uses directories to attract leads (29:00)
• Building trust in a pay-per-performance business model (37:18)
• Why James decided to invest in many of the businesses he works with (43:46)
• How James attracts and retains talented employees (49:16)

• Empire Flippers Podcasts
• Empire Flippers Marketplace
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• James Dooley.com
• Screaming Frog
• MarketMuse
• Surfer SEO
• AutoBlogging

Sit back, grab a coffee, and learn how to take your rank and rent business to a whole new level!

In episode 66, Joe and I discuss the advantages and disadvantages between Pat Flynn's approach in the Niche Site Duel 2.0, Spencer Haws, and ourselves.

In order to be successful, eCommerce sellers need to have the ability to be flexible and pivot to meet new trends head-on.

In this episode, Kasey Luck explains how Shopify merchants can take advantage of the hype surrounding NFTs by minting and selling them through their Shopify stores.

Kasey is the founder of Luck & Co, an agency that specializes in increasing eCommerce conversion and retention rates through SMS and email marketing. She also has a YouTube channel, where she teaches valuable industry advice, helping eCommerce sellers to boost their sales.

Kasey walks us through the various use-cases for NFTs in eCommerce, the risks and rewards of branching out into NFTs, and how the crossover between eCommerce and blockchain will affect the industry in the coming years.

We also discuss what drew Kasey to the eCommerce industry, and her passion for email and SMS marketing. She explains the power that these marketing channels can provide to business owners, and reveals the most common marketing mistakes she sees sellers make. According to Kasey,

“When you start a new brand, the first thing that you should be thinking about and setting up is your traffic. If you don’t have traffic, you don’t have anything else. It’s too soon to be focusing on things like email and SMS marketing if you don’t have any idea how you’re going to drive traffic to your site.”

If you’re ready to step into the future of eCommerce and learn more about NFTs and the metaverse, then this is a conversation you don’t want to miss out on!

• Kasey walks us through her entrepreneurial journey so far (03:28)
• Why Kasey decided to start her own marketing agency (06:30)
• Why working in the eCommerce industry really resonates with Kasey (09:26)
• The common marketing mistakes that trip eCommerce sellers up (13:36)
• Kasey explains what exactly an NFT is(18:51)
• How NFTs are crossing over into the eCommerce world (23:45)
• The fundamentals Shopify owners should have in place before launching NFTs (29:15)
• The biggest risks associated with selling NFTs on Shopify (32:01)
• The advantages available to sellers who get into the NFT game early on (33:37)
• The changes Kasey predicts in the eCommerce industry over the next few years (34:39)

• Empire Flippers Podcast
• Empire Flippers Marketplace
• Luck & Co
• ReallyGoodEmails.com
• Mailed.com
• Mailcharts.com

Sit back, grab a coffee, and learn how to take your eCommerce business to the next level by minting and selling NFTs through your Shopify store.