Ramping up Rank and Rent: A Roadmap to Proven Results with James Dooley [The Opportunity Ep.146]

10/17/23 • 64 min

Sometimes, our talents are immediately recognizable. Other times, we accidentally stumble across things we end up being incredibly good at.

This is what happened to James Dooley. Initially, he worked as a project manager, seeking a reliable way to generate leads for the business he was part of. He had a website created for that business and stumbled upon the world of SEO. What followed was a whirlwind of success. Today, James boasts a staggering portfolio of over 800 clients in more than 650 diverse industries, making him a prominent figure in the rank and rent industry. He's taken things a step further by investing in many of the businesses he provides leads to.

In this episode, James joins us to reveal the secrets to his success. He discusses the importance of testing and research when it comes to SEO and ranking, and the crucial role his team has played in the growth of his business. James explains,

“The best investment I’ve made is in the people that work with me. Forget the content, the backlinks, the websites, the businesses we work for. If you get good quality people around you, you encourage them and give them enough space to let them grow and do their own thing, they will do everything for you.”

James offers a behind-the-scenes glimpse into how he builds trust with clients and leverages directories to attract leads. He also debunks common SEO myths and errors while unveiling the SEO strategies he believes yield the best results. According to James,

“Parasite SEO is great for getting instant wins. Quickly build a site on a high DR domain, and hit it with a couple of tier-two backlinks. At present, that's the best way of generating quick traffic.”

If you’re thinking of getting into the rank and rent or lead generation game, or simply aiming to supercharge your existing business, this is one conversation you don’t want to miss!

Topics Discussed in This Episode:

James briefly touches on how he has elevated the rank and rent model (04:06)
A look at James’ background and how he got into the world of SEO (06:03)
The importance of R&D and how James’s team is structured (12:12)
James debunks common SEO myths and mistakes (15:02)
How James acquires and maintains clients for his rank and rent business (20:24)
James explains how he uses directories to attract leads (29:00)
Building trust in a pay-per-performance business model (37:18)
Why James decided to invest in many of the businesses he works with (43:46)
How James attracts and retains talented employees (49:16)

Mentions:

Sit back, grab a coffee, and learn how to take your rank and rent business to a whole new level!

Sometimes, our talents are immediately recognizable. Other times, we accidentally stumble across things we end up being incredibly good at.

If you’re thinking of getting into the rank and rent or lead generation game, or simply aiming to supercharge your existing business, this is one conversation you don’t want to miss!

Topics Discussed in This Episode:

James briefly touches on how he has elevated the rank and rent model (04:06)
A look at James’ background and how he got into the world of SEO (06:03)
The importance of R&D and how James’s team is structured (12:12)
James debunks common SEO myths and mistakes (15:02)
How James acquires and maintains clients for his rank and rent business (20:24)
James explains how he uses directories to attract leads (29:00)
Building trust in a pay-per-performance business model (37:18)
Why James decided to invest in many of the businesses he works with (43:46)
How James attracts and retains talented employees (49:16)

Mentions:

Sit back, grab a coffee, and learn how to take your rank and rent business to a whole new level!

Previous Episode

Revisited - The Journey From Student Side Hustle to Fastest Growing Canadian Startup With Blair Forrest [The Opportunity Ep. 80]

What is the secret to creating the fastest-growing startup in Canada before the age of 24?

For Blair Forrest, the answer lay in identifying the nexus between a common pain point for FBA business owners, and an untapped gap in the logistics market.

While Amazon helps out by delivering products to consumers, the onus is on the seller to receive, store, label, and transport the inventory to Amazon fulfillment centers. It was here that Blair identified an opportunity.

Blair is the founder of AMZ Prep, an end-to-end fulfillment solution for Amazon FBA sellers. AMZ Prep stores, preps, packs, and ships inventory to Amazon on behalf of sellers, saving them precious time and resources.

In this episode, Blair joins us to discuss the common logistical pitfalls that FBA sellers experience and outlines the various ways FBA sellers can optimize their logistics. According to Blair,

“A lot of businesses have a fragmented approach to logistics, which is often why they don’t get the valuation that they want, or why they’re not able to scale. What turns a good seller into a great seller is optimizing their fulfillment with a solid partner that has multiple warehouses, and can expand you to other marketplaces like Shopify and Walmart.”

Blair also shares insights into how he juggled starting and scaling a business while being a full-time student, and the various lessons he has learned along the way.

If you want to learn how to structure your logistics and inventory management like an FBA all-star, then this is the episode for you!

Topics Discussed in This Episode:

Blair walks us through his entrepreneurial journey so far (03:55)
How Blair juggled running a business and being a full-time student (14:30)
The gap in the market that inspired Blair to create AMZ Prep (18:28)
Some common pain points Amazon Sellers are experiencing today (22:17)
How to streamline your Amazon logistics (29:16)
The common mistakes FBA sellers make when it comes to logistics (36:50)
The secret to Blair’s success (46:20)

Mentions:

Sit back, grab a coffee, and learn how to create a logistics strategy that will set you up for future success.

Next Episode

The Evolving Art of Profitable Acquisitions With Dom Wells [Ep.147]

Spotting a promising acquisition is just the beginning. Figuring out how to make that acquisition thrive is a whole new challenge.

Dom Wells has cracked the code for both. Dom is the founder of Onfolio, a company that specializes in buying and nurturing profitable online businesses.

Since Dom's last appearance on the podcast in October 2022, shortly after Onfolio went public, the company's revenue has surged from $1.2 million to nearly $6 million.

In this episode, Dom returns to discuss how his acquisition strategy has evolved. He's shifted away from content sites and instead focused on acquiring agencies, WordPress plugins, and digital courses.

Why the change? Content sites are excellent traffic assets, great for cultivating audiences and communities, but they come with a notable drawback—the vulnerability to AI and algorithm shake-ups.

To mitigate this risk, Dom advises content site owners to pivot beyond SEO and affiliate revenue. They should explore innovative ways to build their audience and convert it into a thriving community or media brand. One effective approach is to channel traffic toward additional revenue streams like newsletters, digital courses, or eCommerce stores.

Dom also walks us through how he goes about acquiring businesses, from the characteristics he looks for in a business to his preferred deal structure and how he sources CEOs to run those businesses.

Finally, Dom shares his insights on current market conditions for sellers.

He believes the market is unlikely to return to the high valuations of 2020/2021 any time soon. Therefore, entrepreneurs who have a large chunk of their net worth invested in their businesses are shouldering enormous risk by delaying selling their businesses in the hopes of waiting out the market.

Don't miss this episode packed with valuable insights into the world of acquisitions and the evolving landscape of online business!

Topics Discussed in This Episode: