Episode 6 - The Power of Purpose

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04/30/19 • 23 min

Breaking through in the Infinite era requires more than just a new idea of marketing, it the brand to find a way to stay in their audiences lives in new ways. Purpose is that way, and opens the brand up to a wide new world of possibilities.

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Episode 7 - All Consumers Are Changed

The new era has created a new consumer mandate. This episode looks at the difference between B2B, B2C, Millennials, and Baby boomers to see there really isn't much of a difference at all. All consumers are changed.

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Episode 5 - Breaking Out For Big Wins

In this episode we explore how Tesla created the biggest marketing win in history, and the new business model that allowed them to achieve such monumental success. It's not more marketing, rather a totally new idea of marketing that we all must embrace.