Episode 5 - Breaking Out For Big Wins

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04/30/19 • 19 min

In this episode we explore how Tesla created the biggest marketing win in history, and the new business model that allowed them to achieve such monumental success. It's not more marketing, rather a totally new idea of marketing that we all must embrace.

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Episode 6 - The Power of Purpose

Breaking through in the Infinite era requires more than just a new idea of marketing, it the brand to find a way to stay in their audiences lives in new ways. Purpose is that way, and opens the brand up to a wide new world of possibilities.

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Episode 4 - Context Replaces Attention

In the new era Context replaces Attention as the key to marketing. In this episode we'll go deep on the idea of context, what it is, and how it is your only hope in reaching the post AI consumer.