Episode 4 - Context Replaces Attention

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04/30/19 • 20 min

In the new era Context replaces Attention as the key to marketing. In this episode we'll go deep on the idea of context, what it is, and how it is your only hope in reaching the post AI consumer.

In the new era Context replaces Attention as the key to marketing. In this episode we'll go deep on the idea of context, what it is, and how it is your only hope in reaching the post AI consumer.

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Episode 5 - Breaking Out For Big Wins

In this episode we explore how Tesla created the biggest marketing win in history, and the new business model that allowed them to achieve such monumental success. It's not more marketing, rather a totally new idea of marketing that we all must embrace.

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Episode 3 - The Fault In Our Stars

Marketing is not too big to fail; it’s just the right size. In this episode we'll look at the long standing ideas that we believe to be marketing truth, to see why in our new world they have become fiction.