EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer - 616 | Unveiling the SEO Mindset: Candid Conversations on Imposter Syndrome, Burnout, and Anxiety

616 | Unveiling the SEO Mindset: Candid Conversations on Imposter Syndrome, Burnout, and Anxiety

08/14/23 • 38 min

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EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Give a warm welcome to this week's guest Sarah Mcdowell! Sarah works as the SEO Manager at podcast management and monetization platform, Captivate, as well as host of her own podcast SEO Mindset.

Realizing the common struggles faced by SEO professionals, such as impostor syndrome, burnout, and self-doubt, Sarah and her co-host Tazmin Suleman saw an opportunity to create a platform for open and honest conversations.

Thus, the SEO Mindset podcast was born, addressing topics ranging from personal growth to mental health and career development. It has been running for a year now, featuring engaging episodes where the hosts and guests dig deep into specific subjects. The goal? To shed light on the often overlooked areas of the industry and let everyone know that they are not alone in their challenges.

In this episode, Sarah shares her journey from studying dance in university to becoming an SEO manager at Captivate. She opens up about her struggles with impostor syndrome and the importance of embracing discomfort to overcome it. She also provides valuable insights on maintaining a healthy work-life balance and setting boundaries, all while navigating the constant influx of information in the SEO field.

So, grab a cup of coffee, sit back, and join us as we explore the world of SEO with Sarah McDowell on this inspiring episode of EDGE of the Web. Let's dive in!

Key Segments:

[00:01:54] Introducing Sarah McDowell

[00:04:54] Understanding What the SEO Mindset is All About?

[00:16:16] EDGE of the Web Title Sponsor: Site Strategics

[00:17:02] Significance of Actually Getting Stuff Done

[00:20:19] Sarah’s Most Difficult Topic to Work on, For Personal Growth as an SEO

[00:24:46] EDGE of the Web Title Sponsor: Brightlocal

[00:25:45] How Do You Manage The Constant Change of Information as an SEO?

[00:30:05] EDGE of The Web Sponsor: Wix

[00:30:49] Best Advice For a Healthy Work-Life Balance

Thanks to our Sponsors!

Site Strategics http://edgeofthewebradio.com/site

Brightlocal: https://edgeofthewebradio.com/brightlocal

Wix: http://edgeofthewebradio.com/wix

Follow Guest

https://www.twitter.com/sarahmcduk

https://www.linkedin.com/in/sarahmcduk/

https://www.instagram.com/sarahmcduk/

https://www.twitter.com/seomindsetpod

Give a warm welcome to this week's guest Sarah Mcdowell! Sarah works as the SEO Manager at podcast management and monetization platform, Captivate, as well as host of her own podcast SEO Mindset.

So, grab a cup of coffee, sit back, and join us as we explore the world of SEO with Sarah McDowell on this inspiring episode of EDGE of the Web. Let's dive in!

Key Segments:

[00:01:54] Introducing Sarah McDowell

[00:04:54] Understanding What the SEO Mindset is All About?

[00:16:16] EDGE of the Web Title Sponsor: Site Strategics

[00:17:02] Significance of Actually Getting Stuff Done

[00:20:19] Sarah’s Most Difficult Topic to Work on, For Personal Growth as an SEO

[00:24:46] EDGE of the Web Title Sponsor: Brightlocal

[00:25:45] How Do You Manage The Constant Change of Information as an SEO?

[00:30:05] EDGE of The Web Sponsor: Wix

[00:30:49] Best Advice For a Healthy Work-Life Balance

Thanks to our Sponsors!

Site Strategics http://edgeofthewebradio.com/site

Brightlocal: https://edgeofthewebradio.com/brightlocal

Wix: http://edgeofthewebradio.com/wix

Follow Guest

https://www.twitter.com/sarahmcduk

https://www.linkedin.com/in/sarahmcduk/

https://www.instagram.com/sarahmcduk/

https://www.twitter.com/seomindsetpod

Previous Episode

615 | News from the EDGE | Week of 8.7.2023

We’re back in business as Mordy makes his return for this episode of the news! This past week Moz held MozCon, unveiling Brand Authority Metric to enable businesses to measure their brand's strength. Google wants all published content to be available to AI for training purposes...how is this healthy for the web? Google’s stirring the pot, but we’ve got what you need to stay in the loop on this week's News from the EDGE!

News from the EDGE:

[00:05:03] Moz Launches Brand Authority Metric At MozCon With Top 500 US Brands List[00:08:05] EDGE of the Web Title Sponsor: Site Strategics [00:09:13] Google Ranking Algorithm Research Introduces TW-BERT[00:16:20] Google says all online content should be available for AI training unless publishers opt-out[00:24:52] EDGE of the Web Sponsor: Brightlocal

AI Blitz:

[00:26:37] Nvidia reveals new A.I. chip, says costs of running LLMs will ‘drop significantly’

AI Tools:

[00:27:41] VocalReplica [00:28:43] Looka [00:29:17] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:30:28]: Google Search Major League Baseball "Recent Featured Highlights" [00:32:54] Google: Maybe Don't Let Google Search Index Your AI Chatbot Output

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site Brightlocal https://edgeofthewebradio.com/brightlocal Inlinks https://edgeofthewebradio.com/inlinks

Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Next Episode

617 | News from the EDGE | Week of 8.14.2023

Americans FEAR AI!

Google and AI news is coming back at ya! Google's toned down HowTo and FAQ results, but fear not, they've launched a GA4 training course perfect for beginners... over a month after full migration. The New York Times won't let you use their content for AI training, and Amazon's cooking up AI tools for sellers. Plus, Americans are spooked by AI – we've got the numbers. Dive into our whirlwind of SEO on this week's News from the EDGE!

News from the EDGE:

[00:03:44] Google reduces the visibility of HowTo and FAQ rich results in search

[00:08:16] EDGE of the Web Title Sponsor: Site Strategics

[00:09:16] Google Launches Beginner-Friendly GA4 Training Course

[00:11:58] New York Times: Don’t use our content to train AI systems[00:15:38] EDGE of the Web Sponsor: Brightlocal

AI Blitz:

[00:17:36] New: Bing Search Select Text to Search

[00:18:38] Amazon Reportedly Testing Generative AI Tools For Sellers

[00:24:41] Poll Shows Americans FEAR AI

AI Tools:

[00:26:12] Guidde

[00:27:52] 60sec.site