EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Cyrus Shepard and Erin Sparks explore why internal linking is so important to SEO, all while backing it up with studies and giving many pro tips for all of you SEOs out there. They also go in deep on AI content tools to share how-to and how not to use them, and why.

They also go on a sidebar discussing the “happening in real time” implosion of Twitter and its eventual demise. In addition, the two give important must-knows about structured data and how it can impact your internal linking.

Now it’s time to take your inbound link building hat off and put your internal linking hat on for this episode of the EDGE!

• [00:01:25] Cyrus Shepard & Erin Sparks Discuss Twitter
• [00:03:23] Internal Link Building
• [00:05:36] The Importance of Anchor Text
• [00:07:18] Helpful Contextual Linking vs Menu Navigation
• [00:09:22] How Helpful is this Page?
• [00:11:20] Awareness, Consideration, Decision
• [00:12:04] Just Getting Started in SEO? Do this.
• [00:12:43] EDGE of the Web Sponsor: Site Strategics
• [00:15:12] Named Entity Linking
• [00:18:25] Bullish on Structured Data?
• [00:19:40] Manual Penalties for Structured Data Spam
• [00:22:40] EDGE of the Web Sponsor: Wix
• [00:23:13] Automated Content Writing
• [00:27:25] The Artificial Intelligence is Learning
• [00:29:45] AI Chatbots are a Research Tool
• [00:31:44] EDGE of the Web Sponsor: SE Ranking
• [00:33:51] SEO Pro Tip
• [00:35:58] What Bugs/Excites You About the SEO Industry Right Now?

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Wix https://edgeofthewebradio.com/wix

SE Ranking https://edgeofthewebradio.com/pageonepower

Take the SE Ranking Checklist Challenge! Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

1. Create a project, add at least 5 keywords.
2. Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section.
3. Run a website audit and show what issue you are going to fix.
4. Do a backlink check and upload your backlinks to the Backlink Monitoring tool.
5. Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!

Follow Guest

https://twitter.com/CyrusShepard

https://zyppy.com/about/

https://www.linkedin.com/in/cyrusshepard/

https://moz.com/community/q/user/cyrus-shepard

Would love it if you'd give us a rating on ratethispodcast.com/edge!

Kevin Indig stops by the EDGE studios virtually to have a conversation about generative AI content with Erin Sparks on this episode of EDGEtalk. Can AI satisfy Google’s EEAT? Are AI content tools disrupting the SEO industry? If AI intentionally makes a mistake is it really a mistake?

He is a growth advisor and consultant at Kevin-Indig.com where he advises startups, PEs and VCs in strategic SEO.

Together, they tackle the above questions and more on the EDGE!

• [00:02:43] Introducing Kevin Indig
• [00:07:44] AI Generated Content
• [00:13:28] EDGE of the Web Title Sponsor: edgeofthewebradio.com/site
• [00:14:26] What is the Expertise, Authority, and Trust of AI?
• [00:17:32] Machines Don’t Have Judgment
• [00:18:50] Suspect AI Content is on Loose Ground
• [00:19:48] Generative AI Disruption in the Ecosystem
• [00:21:27] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
• [00:23:31] Detecting Generative AI Content
• [00:25:12] If AI Intentionally Makes a Mistake is it a Mistake?
• [00:27:00] The Turing Test
• [00:28:29] Three Actionable Takeaways for Generative AI Content
• [00:30:43] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking
• [00:34:06] Generative AI Content Bias

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Wix https://edgeofthewebradio.com/wix

SE Ranking https://edgeofthewebradio.com/seranking

Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

1. Create a project, add at least 5 keywords;
2. Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
3. Run a website audit and show what issue you are going to fix;
4. Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
5. Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Podcast Soon! A $2,500 Value!

Follow Guest

https://www.twitter.com/Kevin_Indig

https://www.linkedin.com/in/kevinindig

https://podcasts.apple.com/us/podcast/contrarian-marketing-podcast/id1654785891

Welcome back to another episode of The EDGE, we’ve got lots of exciting Google news on the plate for this episode. SGE has new additional buildout around educational topics. Many in the U.S have concern with how Google is collecting data from children. Plus, there are speculations of an upcoming search algorithm update.

But best of all - we found the best AI tool for Mordy! AI Spiritual Guidance!

Don’t skip a beat, we cover all the Google insights that you need as an SEO, on this episode of The EDGE of the Web!

News from the EDGE:

[00:04:49] Google Adds New Features To SGE Focused On Education

[00:11:09] EDGE of the Web Title Sponsor: Site Strategics

[00:12:10] Google’s plan to purge inactive accounts isn’t sitting well with some users

[00:15:51] EDGE of the Web Sponsor: Brightlocal

[00:17:30] Is Google Collecting Children’s Data For Ads? New Report Sparks Concern

AI Blitz:

[00:23:30] The new Bing has failed to take any market share from Google after six months

[00:26:24] AI-generated art cannot be copyrighted, rules a US Federal Judge

AI Tools:

[00:28:21] Mixo- Launch a startup in seconds with AI

[00:30:29] Sibyl AI- An AI-powered spiritual guide

[00:33:03] EDGE of the Web Sponsor: Inlinks

Barry Blast from Search Engine Roundtable:

[00:34:52] Barry Blast 1: Google stops testing links in Search Generative Experience snapshot answers

[00:36:09] Barry Blast 2: Google: If You're Using AI To Write Your Content, It's Going To Be Rehashed From Other Sites

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Brightlocal https://edgeofthewebradio.com/brightlocal

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

Is Google really retiring its ranking factors of mobile-friendliness, page speed, site security, and on-page experience? What will Facebook do for customers who saw a 500% increase in their CPMs over the weekend because of the bug in their system?

These topics and many others are explored by Erin Sparks, Jacob Mann, and Mordy Oberstein on this episode of the EDGE!

News from the EDGE:

• [00:05:45] Retired Ranking Systems Grow as Google Gets Rid of Mobile-Friendly, Page Speed, Secure Sites, and Page Experience Metrics
• [00:12:38] EDGE of the Web Title Sponsor: Site Strategics
• [00:13:44] Did You Wake Up Sunday (Or Worse, MONDAY) With a Bit of a Budget Freak Out Over Your Facebook Ads?
• [00:15:31] New Rules Being Rushed Into Existence by Global Leaders While AI Chatbots and Tools Continue to Grow
• [00:20:55] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

• [00:22:28] Here Is What Changed With The Google Helpful Content Guidance - Page Experience & More
• [00:24:45] Google Reviews Update Heats Up Again
• [00:26:25] Google Bard Drafts More Varied & Bing Chat Math Formulas Nicer

Resources

Video: The AI Dilemma

Thanks to our sponsors!

• Site Strategics https://edgeofthewebradio.com/site
• Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

• Twitter: @ErinSparks
• Twitter: @MordyOberstein
• Twitter: @TheMann00
• Twitter: @EDGEWebRadio

Would love it if you'd give us a rating on ratethispodcast.com/edge!

#StandwithUkraine edgeofthewebradio.com/ukraine

In this episode of EDGEtalk, Kevin Indig, a renowned SEO expert and executive consultant, shares his insights on developing effective strategies for businesses. Throughout the episode, he emphasizes the importance of staying focused on objectives, and shares tips on how to measure and communicate KPIs both upwards and downwards in an organization.

Kevin also stresses the need for getting buy-in from top-level executives, setting SMART goals, and taking pride in SEO efforts. He shares his own framework for achieving success in the ever-changing landscape of digital marketing.

Erin Sparks and Kevin Indig dive deep into goal setting and more on the EDGE!

• [00:02:43] Reintroducing Kevin Indig
• [00:06:11] Ignored Country: Strategy
• [00:08:16] Sun Tzu – The Art of War
• [00:12:11] Stay in the Lane
• [00:13:26] EDGE of the Web Title Sponsor: edgeofthewebradio.com/site
• [00:14:15] The GOST Framework
• [00:15:20] How to Orient to Objective Measurements
• [00:17:22] The Importance of Communicating KPIs Up & Down
• [00:19:04] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
• [00:21:06] Getting Buy-in from the C-suite
• [00:23:33] Making SMART Goals
• [00:26:59] SEO Pride
• [00:28:53] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking
• [00:33:38] Your Number One Priority

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Wix https://edgeofthewebradio.com/wix

SE Ranking https://edgeofthewebradio.com/seranking

Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

1. Create a project, add at least 5 keywords;
2. Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
3. Run a website audit and show what issue you are going to fix;
4. Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
5. Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Podcast Soon! A $2,500 Value!

Follow Guest

https://www.twitter.com/Kevin_Indig

https://www.linkedin.com/in/kevinindig

https://podcasts.apple.com/us/podcast/contrarian-marketing-podcast/id1654785891

Would love it if you'd give us a rating on ratethispodcast.com/edge!