EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Cyrus Shepard and Erin Sparks explore why internal linking is so important to SEO, all while backing it up with studies and giving many pro tips for all of you SEOs out there. They also go in deep on AI content tools to share how-to and how not to use them, and why.

They also go on a sidebar discussing the “happening in real time” implosion of Twitter and its eventual demise. In addition, the two give important must-knows about structured data and how it can impact your internal linking.

Now it’s time to take your inbound link building hat off and put your internal linking hat on for this episode of the EDGE!

• [00:01:25] Cyrus Shepard & Erin Sparks Discuss Twitter
• [00:03:23] Internal Link Building
• [00:05:36] The Importance of Anchor Text
• [00:07:18] Helpful Contextual Linking vs Menu Navigation
• [00:09:22] How Helpful is this Page?
• [00:11:20] Awareness, Consideration, Decision
• [00:12:04] Just Getting Started in SEO? Do this.
• [00:12:43] EDGE of the Web Sponsor: Site Strategics
• [00:15:12] Named Entity Linking
• [00:18:25] Bullish on Structured Data?
• [00:19:40] Manual Penalties for Structured Data Spam
• [00:22:40] EDGE of the Web Sponsor: Wix
• [00:23:13] Automated Content Writing
• [00:27:25] The Artificial Intelligence is Learning
• [00:29:45] AI Chatbots are a Research Tool
• [00:31:44] EDGE of the Web Sponsor: SE Ranking
• [00:33:51] SEO Pro Tip
• [00:35:58] What Bugs/Excites You About the SEO Industry Right Now?

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Wix https://edgeofthewebradio.com/wix

SE Ranking https://edgeofthewebradio.com/pageonepower

Take the SE Ranking Checklist Challenge! Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

1. Create a project, add at least 5 keywords.
2. Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section.
3. Run a website audit and show what issue you are going to fix.
4. Do a backlink check and upload your backlinks to the Backlink Monitoring tool.
5. Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!

Follow Guest

https://twitter.com/CyrusShepard

https://zyppy.com/about/

https://www.linkedin.com/in/cyrusshepard/

https://moz.com/community/q/user/cyrus-shepard

Would love it if you'd give us a rating on ratethispodcast.com/edge!

In this episode, Director of Marketing at Web Certain, Gemma Houghton, joins the show to discuss her expertise in International SEO. Gemma gives great insight into the nuances associated with SEO, and marketing across the pond. Enjoy all the in’s and out’s of SEO on a global level on this week's episode of The EDGE of The Web Podcast!

Key Segments:

[00:02:59] Introducing Director of Marketing at Web Certain, Gemma Houghton

[00:07:39] What is international SEO for an Organization?

[00:09:00] Multilingual SEO Opposed to International SEO

[00:11:55] What is the Concept of Internationalization?

[00:13:44] Globalization vs. Internationalization

[00:16:01] EDGE of The Web Title Sponsor: Site Strategics

[00:16:48] Biggest Opportunities and Misconceptions in International SEO

[00:21:31] What Does International SEO do for a Brand?

[00:23:12] EDGE of The Web Sponsor: Wix

[00:24:05] How do you Forecast Potential Investment and Potential Return?

[00:26:12] What’s the Hardest Form of International Marketing to Get Into?

Thanks to Our Sponsors!

Site Strategics http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

https://twitter.com/GemHoughton

https://www.linkedin.com/in/gemmahoughton/

We’re back in business as Mordy makes his return for this episode of the news! This past week Moz held MozCon, unveiling Brand Authority Metric to enable businesses to measure their brand's strength. Google wants all published content to be available to AI for training purposes...how is this healthy for the web? Google’s stirring the pot, but we’ve got what you need to stay in the loop on this week's News from the EDGE!

News from the EDGE:

[00:05:03] Moz Launches Brand Authority Metric At MozCon With Top 500 US Brands List[00:08:05] EDGE of the Web Title Sponsor: Site Strategics [00:09:13] Google Ranking Algorithm Research Introduces TW-BERT[00:16:20] Google says all online content should be available for AI training unless publishers opt-out[00:24:52] EDGE of the Web Sponsor: Brightlocal

AI Blitz:

[00:26:37] Nvidia reveals new A.I. chip, says costs of running LLMs will ‘drop significantly’

AI Tools:

[00:27:41] VocalReplica [00:28:43] Looka [00:29:17] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:30:28]: Google Search Major League Baseball "Recent Featured Highlights" [00:32:54] Google: Maybe Don't Let Google Search Index Your AI Chatbot Output

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site Brightlocal https://edgeofthewebradio.com/brightlocal Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Would you pay $12 a month to be verified on Facebook, Instagram and WhatsApp? Looks like Meta is adopting the Twitter model. Did you know Bing just put a cap on how many questions you can ask in a chat session. After 30 years of the existence of HTML Google finally gives actual guidance on link best practices.

Erin Sparks and Mordy Oberstein examine these topics and much more on this episode of EDGEtalk.

A big thanks to our new title sponsor of the show, SE Ranking. Check out their exclusive giveaway to the EDGE audience!

News from the EDGE:

[00:04:58] You get a blue check and you get a blue check- Meta to add paid verification option, just like Twitter

[00:10:01] Our Title Sponsor: SE Ranking

Take the SE Ranking Checklist Challenge!Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

1. Create a project, add at least 5 keywords;
2. Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
3. Run a website audit and show what issue you are going to fix;
4. Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
5. Optimize one page using the Content Marketing tool.

Good luck! Deadline for the contest is February 28th.

[00:11:30] Bing users seem to be chatting it up too much...

[00:15:39] EDGE of the Web Sponsor: Inlinks

[00:16:42] Google Releases New Best Practices for Links

Barry Blast from Search Engine Roundtable:

[00:21:10] Microsoft To Release Major Quality Improvement For Bing AI Chat On Thursday

[00:22:14] Google Business Profile Profile Strength Widget Now Live & Many Local SEOs Not Happy

[00:24:16] Google Ads Tests Disabling Opt Out Of Search Partners & Display Network

Thanks to our sponsors!

SE Ranking https://edgeofthewebradio.com/seranking

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter:@ErinSparks

Twitter:@MordyOberstein

Twitter:@TheMann00

Twitter:@EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

EDGE of the web host Erin Sparks welcomes back guest Areej AbuAli on this episode. Are you in control of your indexing on Google? Areej gives her professional insight on being in control of your indexability on Google.

Bonus: Impact of ChatGPT to SEO’s?

Tune in as they discuss the current state of Google’s approach on indexing... right here on the EDGE!

[00:02:40] Introducing Areej AbuAli

[00:04:07] Controlling Crawlability and Indexability

[00:07:37] Google Filtering Indexing?

[00:09:50] Google’s Control on Content

[00:12:17] EDGE of the Web Title Sponsor: Site Strategics

[00:13:06] Utilizing ChatGPT at Scale

[00:17:13] The Ethical Dilemma surrounding AI

[00:19:00] EDGE of the Web Sponsor: Wix

[00:20:57] What Tools Strengthen your SEO Content?

[00:24:46] Tips to Aspiring Tech SEO’s

[00:29:08] Areej AbuAli pro advice

Thanks to our sponsors!

Site Strategics https://www.sitestrategics.com

Wix: http://edgeofthewebradio.com/wix

Follow Guest

• https://www.twitter.com/areej_abuali
• https://www.linkedin.com/in/areejabuali/
• womenintechseo.com
• crawlina.com