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EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Erin Sparks

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

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574 | Goals, Strategies, and Tactics w/ Kevin Indig

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

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03/03/23 • 37 min

In this episode of EDGEtalk, Kevin Indig, a renowned SEO expert and executive consultant, shares his insights on developing effective strategies for businesses. Throughout the episode, he emphasizes the importance of staying focused on objectives, and shares tips on how to measure and communicate KPIs both upwards and downwards in an organization.

Kevin also stresses the need for getting buy-in from top-level executives, setting SMART goals, and taking pride in SEO efforts. He shares his own framework for achieving success in the ever-changing landscape of digital marketing.

Erin Sparks and Kevin Indig dive deep into goal setting and more on the EDGE!

  • [00:02:43] Reintroducing Kevin Indig
  • [00:06:11] Ignored Country: Strategy
  • [00:08:16] Sun Tzu – The Art of War
  • [00:12:11] Stay in the Lane
  • [00:13:26] EDGE of the Web Title Sponsor: edgeofthewebradio.com/site
  • [00:14:15] The GOST Framework
  • [00:15:20] How to Orient to Objective Measurements
  • [00:17:22] The Importance of Communicating KPIs Up & Down
  • [00:19:04] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
  • [00:21:06] Getting Buy-in from the C-suite
  • [00:23:33] Making SMART Goals
  • [00:26:59] SEO Pride
  • [00:28:53] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking
  • [00:33:38] Your Number One Priority

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Wix https://edgeofthewebradio.com/wix

SE Ranking https://edgeofthewebradio.com/seranking

Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

  1. Create a project, add at least 5 keywords;
  2. Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
  3. Run a website audit and show what issue you are going to fix;
  4. Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
  5. Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Podcast Soon! A $2,500 Value!

Follow Guest

https://www.twitter.com/Kevin_Indig

https://www.linkedin.com/in/kevinindig

https://podcasts.apple.com/us/podcast/contrarian-marketing-podcast/id1654785891

Would love it if you'd give us a rating on ratethispodcast.com/edge!

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03/03/23 • 37 min

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577 | News from the EDGE | Week of 3.13.2023

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

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03/14/23 • 33 min

Every week there seems to be an unlimited amount of headlines to cover on News from the EDGE about generative AI.

TikTok is taking on search giants Google and Microsoft in the paid advertising space, Grammarly gets into the generative AI game, but with a twist, and Mordy Oberstein discusses the future of search and AI.

And we also had the Twins versus the Yankees baseball play by play as we literally were recording the show!

The AI wars have cometh. . . on this week's episode of EDGE!

News from the EDGE:

  • [00:03:51] Step Aside Google and Microsoft Ads, Here Comes TikTok!
  • [00:7:43] EDGE of the Web Title Sponsor: SE Ranking
  • [00:08:53] Will AI Start Making Videos for Us?
  • [00:12:21] Grammarly to Introduce Generative AI Content Creation in Your Voice
  • [00:15:37] Mordy Oberstein Weighs In On the Future of Search Regarding AI
  • [00:23:55] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

  • [00:25:17] Google February 2023 Product Reviews Update More Volatile than Previous Updates, Say Data Providers
  • [00:28:09] Microsoft Bing Working On Saving Chats & More Features
  • [00:28:56] Google Featured Snippets Go Wrong, Consider Using Data-Nosnippet

Thanks to our sponsors!

Follow Us:

Would love it if you'd give us a rating on ratethispodcast.com/edge!

#StandwithUkraine edgeofthewebradio.com/ukraine

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03/14/23 • 33 min

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570 | Internal Link Building and Automated Content w/ Cyrus Shepard

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

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02/17/23 • 39 min

Cyrus Shepard and Erin Sparks explore why internal linking is so important to SEO, all while backing it up with studies and giving many pro tips for all of you SEOs out there. They also go in deep on AI content tools to share how-to and how not to use them, and why.

They also go on a sidebar discussing the “happening in real time” implosion of Twitter and its eventual demise. In addition, the two give important must-knows about structured data and how it can impact your internal linking.

Now it’s time to take your inbound link building hat off and put your internal linking hat on for this episode of the EDGE!

  • [00:01:25] Cyrus Shepard & Erin Sparks Discuss Twitter
  • [00:03:23] Internal Link Building
  • [00:05:36] The Importance of Anchor Text
  • [00:07:18] Helpful Contextual Linking vs Menu Navigation
  • [00:09:22] How Helpful is this Page?
  • [00:11:20] Awareness, Consideration, Decision
  • [00:12:04] Just Getting Started in SEO? Do this.
  • [00:12:43] EDGE of the Web Sponsor: Site Strategics
  • [00:15:12] Named Entity Linking
  • [00:18:25] Bullish on Structured Data?
  • [00:19:40] Manual Penalties for Structured Data Spam
  • [00:22:40] EDGE of the Web Sponsor: Wix
  • [00:23:13] Automated Content Writing
  • [00:27:25] The Artificial Intelligence is Learning
  • [00:29:45] AI Chatbots are a Research Tool
  • [00:31:44] EDGE of the Web Sponsor: SE Ranking
  • [00:33:51] SEO Pro Tip
  • [00:35:58] What Bugs/Excites You About the SEO Industry Right Now?

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Wix https://edgeofthewebradio.com/wix

SE Ranking https://edgeofthewebradio.com/pageonepower

Take the SE Ranking Checklist Challenge! Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

  1. Create a project, add at least 5 keywords.
  2. Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section.
  3. Run a website audit and show what issue you are going to fix.
  4. Do a backlink check and upload your backlinks to the Backlink Monitoring tool.
  5. Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!

Follow Guest

https://twitter.com/CyrusShepard

https://zyppy.com/about/

https://www.linkedin.com/in/cyrusshepard/

https://moz.com/community/q/user/cyrus-shepard

Would love it if you'd give us a rating on ratethispodcast.com/edge!

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02/17/23 • 39 min

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573 | News from the EDGE | Week of 2.20.2027

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

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03/02/23 • 35 min

Welcome to this week’s episode of EDGEnews, the podcast that brings you the latest updates and insights from the world of SEO and digital marketing.

Today's episode, we have a special guest hostess, Gemma Houghton, who will be joining us to discuss some of the most pressing issues in the industry while sharing her experience with international search.

Gemma and Erin Sparks talk about the skyrocketing costs of AI search, the potential downfall of LastPass, and the latest developments with Google.

Oh, and why we are all AI guinea pigs! Listen now on the EDGE!

News from the EDGE:

  • [00:02:01] Introducing Guest Hostess: Gemma Houghton
  • [00:06:10] Costs for an AI Search are as Much as 10 Times Higher!
  • [00:10:32] Our Title Sponsor: SE Ranking
  • [00:12:14] This Might be the Last Time You Use LastPass...
  • [00:16:44] EDGE of the Web Sponsor: Inlinks
  • [00:17:42] When It Comes to Chatting with AI, We are Just the Guinea Pigs.

Barry Blast from Search Engine Roundtable:

  • [00:25:21] Google: Favicons No Longer Need To Be Hosted On Same Domain
  • [00:26:35] Google Helpful Content System Can Now Impact Google Discover Visibility
  • [00:28:53] Google Releases February 2023 Product Reviews Update

Thanks to our sponsors!

SE Ranking https://edgeofthewebradio.com/seranking

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

#StandwithUkraine edgeofthewebradio.com/ukraine

Would love it if you'd give us a rating on ratethispodcast.com/edge!

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03/02/23 • 35 min

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575 | News from the EDGE | Week of 3.6.2023

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

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03/09/23 • 29 min

There’s a lot to cover in SEO and digital marketing this week on EDGEnews.

From a new WordPress plugin vulnerability and local service ads to Google Bard and the projected growth in the use of AI by SEOs this year, there's plenty of news to dig through. In addition, the winners of SE Rankings SEO Checklist Challenge are announced.

Come join us on EDGE for this week’s news and remember. . . Bard is NOT search.

News from the EDGE:

  • [00:03:17] Big Plugin Vulnerability Exposes 200,000 WordPress Sites. Are You One of Them?
  • [00:07:34] SE Ranking SEO Checklist Challenge Award Winners: SE Ranking
  • [00:09:06] Local Service Ads are Being Expanded to More than 70 New Business Types.
  • [00:12:38] Say it with me: Bard is Not Search
  • [00:17:53] EDGE of the Web Sponsor: InLinks
  • [00:18:45] The Industry is Expecting to See a 5x Growth in the Use of AI for SEO this Year

Barry Blast from Search Engine Roundtable:

  • [00:23:26] Google February 2023 Product Reviews Update Done Rolling Out
  • [00:25:24] Bing Chat Showing Unique Referrer In Edge Sidebar For Analytics
  • [00:26:52] Google Business Profile Products Show In Google Shopping Results

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Page One Power https://edgeofthewebradio.com/pageonepower

Follow Us:

Would love it if you'd give us a rating on ratethispodcast.com/edge!

#StandwithUkraine edgeofthewebradio.com/ukraine

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03/09/23 • 29 min

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576 | Featured Snippets w/ Chris Long

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

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03/10/23 • 35 min

Erin Sparks sits down with Chris Long to discuss featured snippets, their value, and how to earn them on the SERP. The higher you rank in the 10 blue links the likelihood of earning a featured snippet increases.

Chris is the VP of Marketing for the Go Fish Digital team and works with unique problems and advanced search situations to help clients improve organic traffic through a deep understanding of Google's algorithm and web technology.

Learn everything you need to know about featured snippets on this episode of the EDGE!

  • [00:02:53] Introducing Chris Long
  • [00:05:25] The Gandalf of SEO
  • [00:07:44] Featured Snippets
  • [00:13:18] SERP Features & Tools
  • [00:14:48] EDGE of the Web Title Sponsor: Site Strategics
  • [00:15:47] SERP Real Estate
  • [00:17:36] Steps to Securing Featured Snippets
  • [00:18:55] “What Is” Queries
  • [00:21:13] Entity SEO & SERP Features
  • [00:22:53] EDGE of the Web Sponsor: Wix
  • [00:23:49] Tables In Featured Snippets
  • [00:27:51] CMS Impacts Scale
  • [00:30:24] EDGE of the Web Sponsor: SE Ranking
  • [00:31:37] Organic Rankings Impact Featured Snippet Likelihood

Thanks to our sponsors!

Follow Guest

Would love it if you'd give us a rating on ratethispodcast.com/edge!

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03/10/23 • 35 min

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504 | Keyword and Topic Research Tool Updates from InLinks with Dixon Jones

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

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06/04/22 • 44 min

We have a special show for our listeners of the EDGE. InLinks. our ongoing sponsor of the News podcast has made a major overhaul of their Keyword and Topic Research Tool.

We reached out the Dixon Jones to come on the show to share with us the improvements, the process they use, and the key innovation of this update. Keyword research with NEVER be the same. It’s great to learn from a marketing SaaS company that is specializing in specific areas and not trying to do it all. This is the way it should be done. Get a free account with InLinks at edgeofthewebradio.com/INLINKS!

[00:03:40] Organizing the World by Ideas

[00:06:29] Google on User Intent

[00:07:45] Verbs are the Key to User Intent

[00:08:27] The Inlinks Process

[00:10:13] A Walkthrough of the Software (Check out the Video)

[00:11:57] Topical Data and Queries. Fast

[00:15:37] True User Intent: The Most Groundbreaking Achievement at Inlinks

[00:18:43] Building a Content Plan with the Verb Root Term Clusters

[00:21:34] Adjusting Your Competitor List

[00:25:19] What's the SEO Industry Saying About the Software?

[00:27:54] Not TD IDF Anywhere

[00:37:32] Marketing SaaS Going the Way of Specialization

[00:40:55] Future Updates at InLinks?

[00:41:36] Setup your free account at edgeofthewebradio.com/InLinks

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06/04/22 • 44 min

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571 | News from the EDGE | Week of 2.20.2023

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

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02/22/23 • 29 min

Would you pay $12 a month to be verified on Facebook, Instagram and WhatsApp? Looks like Meta is adopting the Twitter model. Did you know Bing just put a cap on how many questions you can ask in a chat session. After 30 years of the existence of HTML Google finally gives actual guidance on link best practices.

Erin Sparks and Mordy Oberstein examine these topics and much more on this episode of EDGEtalk.

A big thanks to our new title sponsor of the show, SE Ranking. Check out their exclusive giveaway to the EDGE audience!

News from the EDGE:

[00:04:58] You get a blue check and you get a blue check- Meta to add paid verification option, just like Twitter

[00:10:01] Our Title Sponsor: SE Ranking

Take the SE Ranking Checklist Challenge!Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

  1. Create a project, add at least 5 keywords;
  2. Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
  3. Run a website audit and show what issue you are going to fix;
  4. Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
  5. Optimize one page using the Content Marketing tool.

Good luck! Deadline for the contest is February 28th.

[00:11:30] Bing users seem to be chatting it up too much...

[00:15:39] EDGE of the Web Sponsor: Inlinks

[00:16:42] Google Releases New Best Practices for Links

Barry Blast from Search Engine Roundtable:

[00:21:10] Microsoft To Release Major Quality Improvement For Bing AI Chat On Thursday

[00:22:14] Google Business Profile Profile Strength Widget Now Live & Many Local SEOs Not Happy

[00:24:16] Google Ads Tests Disabling Opt Out Of Search Partners & Display Network

Thanks to our sponsors!

SE Ranking https://edgeofthewebradio.com/seranking

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter:@ErinSparks

Twitter:@MordyOberstein

Twitter:@TheMann00

Twitter:@EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

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02/22/23 • 29 min

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572 | Generative AI Content w/ Kevin Indig

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

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02/24/23 • 38 min

Kevin Indig stops by the EDGE studios virtually to have a conversation about generative AI content with Erin Sparks on this episode of EDGEtalk. Can AI satisfy Google’s EEAT? Are AI content tools disrupting the SEO industry? If AI intentionally makes a mistake is it really a mistake?

He is a growth advisor and consultant at Kevin-Indig.com where he advises startups, PEs and VCs in strategic SEO.

Together, they tackle the above questions and more on the EDGE!

  • [00:02:43] Introducing Kevin Indig
  • [00:07:44] AI Generated Content
  • [00:13:28] EDGE of the Web Title Sponsor: edgeofthewebradio.com/site
  • [00:14:26] What is the Expertise, Authority, and Trust of AI?
  • [00:17:32] Machines Don’t Have Judgment
  • [00:18:50] Suspect AI Content is on Loose Ground
  • [00:19:48] Generative AI Disruption in the Ecosystem
  • [00:21:27] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
  • [00:23:31] Detecting Generative AI Content
  • [00:25:12] If AI Intentionally Makes a Mistake is it a Mistake?
  • [00:27:00] The Turing Test
  • [00:28:29] Three Actionable Takeaways for Generative AI Content
  • [00:30:43] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking
  • [00:34:06] Generative AI Content Bias

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Wix https://edgeofthewebradio.com/wix

SE Ranking https://edgeofthewebradio.com/seranking

Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

  1. Create a project, add at least 5 keywords;
  2. Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
  3. Run a website audit and show what issue you are going to fix;
  4. Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
  5. Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Podcast Soon! A $2,500 Value!

Follow Guest

https://www.twitter.com/Kevin_Indig

https://www.linkedin.com/in/kevinindig

https://podcasts.apple.com/us/podcast/contrarian-marketing-podcast/id1654785891

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02/24/23 • 38 min

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578 | What Does Expertise Look Like in the Eyes of Google?

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

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03/16/23 • 41 min

Chris Long and Erin Sparks sit down to discuss expertise, and what that may look like in the eyes of Google. The dive into the Information Gain Score, content freshness, E-E-A-T and several other SEO categories.

As the Vice President of Marketing at Go Fish Digital, Chris tackles challenges and complex search scenarios to assist clients in enhancing their organic traffic by leveraging his comprehension of Google's algorithm and web technology.

Learn everything you need to know about expertise online on this episode of the EDGE!

  • [00:02:55] Reintroducing Chris Long
  • [00:03:08] Entity Mindset
  • [00:08:00] Google is a Kid Thirsty for More Knowledge
  • [00:09:59] E-E-A-T
  • [00:12:13] Authors Should be Subject Matter Experts
  • [00:14:29] EDGE of the Web Title Sponsor: Site Strategics
  • [00:15:26] What is an Information Gain Score?
  • [00:19:03] Freshness
  • [00:23:18] EDGE of the Web Sponsor: Wix
  • [00:24:17] Keyword Segmentation
  • [00:29:22] Experience
  • [00:32:28] EDGE of the Web Sponsor: SE Ranking
  • [00:35:41] Your Digital Resume for Google

Thanks to our sponsors!

Follow Guest

Would love it if you'd give us a rating on ratethispodcast.com/edge!

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03/16/23 • 41 min

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FAQ

How many episodes does EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer have?

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer currently has 707 episodes available.

What topics does EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer cover?

The podcast is about News, Marketing, Tech News, Podcasts and Business.

What is the most popular episode on EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer?

The episode title '574 | Goals, Strategies, and Tactics w/ Kevin Indig' is the most popular.

What is the average episode length on EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer?

The average episode length on EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer is 46 minutes.

How often are episodes of EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer released?

Episodes of EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer are typically released every 6 days, 2 hours.

When was the first episode of EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer?

The first episode of EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer was released on Feb 4, 2012.

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