EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer - 573 | News from the EDGE | Week of 2.20.2027

573 | News from the EDGE | Week of 2.20.2027

03/02/23 • 35 min

1 Listener

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Welcome to this week’s episode of EDGEnews, the podcast that brings you the latest updates and insights from the world of SEO and digital marketing.

Today's episode, we have a special guest hostess, Gemma Houghton, who will be joining us to discuss some of the most pressing issues in the industry while sharing her experience with international search.

Gemma and Erin Sparks talk about the skyrocketing costs of AI search, the potential downfall of LastPass, and the latest developments with Google.

Oh, and why we are all AI guinea pigs! Listen now on the EDGE!

News from the EDGE:

[00:02:01] Introducing Guest Hostess: Gemma Houghton
[00:06:10] Costs for an AI Search are as Much as 10 Times Higher!
[00:10:32] Our Title Sponsor: SE Ranking
[00:12:14] This Might be the Last Time You Use LastPass...
[00:16:44] EDGE of the Web Sponsor: Inlinks
[00:17:42] When It Comes to Chatting with AI, We are Just the Guinea Pigs.

Barry Blast from Search Engine Roundtable:

[00:25:21] Google: Favicons No Longer Need To Be Hosted On Same Domain
[00:26:35] Google Helpful Content System Can Now Impact Google Discover Visibility
[00:28:53] Google Releases February 2023 Product Reviews Update

Thanks to our sponsors!

SE Ranking https://edgeofthewebradio.com/seranking

Inlinks https://edgeofthewebradio.com/inlinks

Twitter:@ErinSparks
Twitter:@GemHoughton
Twitter:@TheMann00
Twitter:@EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Would love it if you'd give us a rating on ratethispodcast.com/edge!

Welcome to this week’s episode of EDGEnews, the podcast that brings you the latest updates and insights from the world of SEO and digital marketing.

Gemma and Erin Sparks talk about the skyrocketing costs of AI search, the potential downfall of LastPass, and the latest developments with Google.

Oh, and why we are all AI guinea pigs! Listen now on the EDGE!

News from the EDGE:

[00:02:01] Introducing Guest Hostess: Gemma Houghton
[00:06:10] Costs for an AI Search are as Much as 10 Times Higher!
[00:10:32] Our Title Sponsor: SE Ranking
[00:12:14] This Might be the Last Time You Use LastPass...
[00:16:44] EDGE of the Web Sponsor: Inlinks
[00:17:42] When It Comes to Chatting with AI, We are Just the Guinea Pigs.

Barry Blast from Search Engine Roundtable:

[00:25:21] Google: Favicons No Longer Need To Be Hosted On Same Domain
[00:26:35] Google Helpful Content System Can Now Impact Google Discover Visibility
[00:28:53] Google Releases February 2023 Product Reviews Update

Thanks to our sponsors!

SE Ranking https://edgeofthewebradio.com/seranking

Inlinks https://edgeofthewebradio.com/inlinks

Twitter:@ErinSparks
Twitter:@GemHoughton
Twitter:@TheMann00
Twitter:@EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Would love it if you'd give us a rating on ratethispodcast.com/edge!

Previous Episode

572 | Generative AI Content w/ Kevin Indig

Kevin Indig stops by the EDGE studios virtually to have a conversation about generative AI content with Erin Sparks on this episode of EDGEtalk. Can AI satisfy Google’s EEAT? Are AI content tools disrupting the SEO industry? If AI intentionally makes a mistake is it really a mistake?

He is a growth advisor and consultant at Kevin-Indig.com where he advises startups, PEs and VCs in strategic SEO.

Together, they tackle the above questions and more on the EDGE!

[00:02:43] Introducing Kevin Indig
[00:07:44] AI Generated Content
[00:13:28] EDGE of the Web Title Sponsor: edgeofthewebradio.com/site
[00:14:26] What is the Expertise, Authority, and Trust of AI?
[00:17:32] Machines Don’t Have Judgment
[00:18:50] Suspect AI Content is on Loose Ground
[00:19:48] Generative AI Disruption in the Ecosystem
[00:21:27] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
[00:23:31] Detecting Generative AI Content
[00:25:12] If AI Intentionally Makes a Mistake is it a Mistake?
[00:27:00] The Turing Test
[00:28:29] Three Actionable Takeaways for Generative AI Content
[00:30:43] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking
[00:34:06] Generative AI Content Bias

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Wix https://edgeofthewebradio.com/wix

SE Ranking https://edgeofthewebradio.com/seranking

Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Podcast Soon! A $2,500 Value!

Follow Guest

https://www.twitter.com/Kevin_Indig

https://www.linkedin.com/in/kevinindig

https://podcasts.apple.com/us/podcast/contrarian-marketing-podcast/id1654785891

Next Episode

574 | Goals, Strategies, and Tactics w/ Kevin Indig

In this episode of EDGEtalk, Kevin Indig, a renowned SEO expert and executive consultant, shares his insights on developing effective strategies for businesses. Throughout the episode, he emphasizes the importance of staying focused on objectives, and shares tips on how to measure and communicate KPIs both upwards and downwards in an organization.

Kevin also stresses the need for getting buy-in from top-level executives, setting SMART goals, and taking pride in SEO efforts. He shares his own framework for achieving success in the ever-changing landscape of digital marketing.

Erin Sparks and Kevin Indig dive deep into goal setting and more on the EDGE!

[00:02:43] Reintroducing Kevin Indig
[00:06:11] Ignored Country: Strategy
[00:08:16] Sun Tzu – The Art of War
[00:12:11] Stay in the Lane
[00:13:26] EDGE of the Web Title Sponsor: edgeofthewebradio.com/site
[00:14:15] The GOST Framework
[00:15:20] How to Orient to Objective Measurements
[00:17:22] The Importance of Communicating KPIs Up & Down
[00:19:04] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
[00:21:06] Getting Buy-in from the C-suite
[00:23:33] Making SMART Goals
[00:26:59] SEO Pride
[00:28:53] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking
[00:33:38] Your Number One Priority

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Wix https://edgeofthewebradio.com/wix

SE Ranking https://edgeofthewebradio.com/seranking

Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Podcast Soon! A $2,500 Value!

Follow Guest

https://www.twitter.com/Kevin_Indig

https://www.linkedin.com/in/kevinindig

https://podcasts.apple.com/us/podcast/contrarian-marketing-podcast/id1654785891

Would love it if you'd give us a rating on ratethispodcast.com/edge!