619 | News from the EDGE | Week of 8.22.2023

08/23/23 • 39 min

1 Listener

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Welcome back to another episode of The EDGE, we’ve got lots of exciting Google news on the plate for this episode. SGE has new additional buildout around educational topics. Many in the U.S have concern with how Google is collecting data from children. Plus, there are speculations of an upcoming search algorithm update.

But best of all - we found the best AI tool for Mordy! AI Spiritual Guidance!

Don’t skip a beat, we cover all the Google insights that you need as an SEO, on this episode of The EDGE of the Web!

News from the EDGE:

[00:04:49] Google Adds New Features To SGE Focused On Education

[00:11:09] EDGE of the Web Title Sponsor: Site Strategics

[00:12:10] Google’s plan to purge inactive accounts isn’t sitting well with some users

[00:15:51] EDGE of the Web Sponsor: Brightlocal

[00:17:30] Is Google Collecting Children’s Data For Ads? New Report Sparks Concern

AI Blitz:

[00:23:30] The new Bing has failed to take any market share from Google after six months

[00:26:24] AI-generated art cannot be copyrighted, rules a US Federal Judge

AI Tools:

[00:28:21] Mixo- Launch a startup in seconds with AI

[00:30:29] Sibyl AI- An AI-powered spiritual guide

[00:33:03] EDGE of the Web Sponsor: Inlinks

Barry Blast from Search Engine Roundtable:

[00:34:52] Barry Blast 1: Google stops testing links in Search Generative Experience snapshot answers

[00:36:09] Barry Blast 2: Google: If You're Using AI To Write Your Content, It's Going To Be Rehashed From Other Sites

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Brightlocal https://edgeofthewebradio.com/brightlocal

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

But best of all - we found the best AI tool for Mordy! AI Spiritual Guidance!

Don’t skip a beat, we cover all the Google insights that you need as an SEO, on this episode of The EDGE of the Web!

News from the EDGE:

[00:04:49] Google Adds New Features To SGE Focused On Education

[00:11:09] EDGE of the Web Title Sponsor: Site Strategics

[00:12:10] Google’s plan to purge inactive accounts isn’t sitting well with some users

[00:15:51] EDGE of the Web Sponsor: Brightlocal

[00:17:30] Is Google Collecting Children’s Data For Ads? New Report Sparks Concern

AI Blitz:

[00:23:30] The new Bing has failed to take any market share from Google after six months

[00:26:24] AI-generated art cannot be copyrighted, rules a US Federal Judge

AI Tools:

[00:28:21] Mixo- Launch a startup in seconds with AI

[00:30:29] Sibyl AI- An AI-powered spiritual guide

[00:33:03] EDGE of the Web Sponsor: Inlinks

Barry Blast from Search Engine Roundtable:

[00:34:52] Barry Blast 1: Google stops testing links in Search Generative Experience snapshot answers

[00:36:09] Barry Blast 2: Google: If You're Using AI To Write Your Content, It's Going To Be Rehashed From Other Sites

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Brightlocal https://edgeofthewebradio.com/brightlocal

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

Previous Episode

618 | Amplifying Women's Voices in SEO w/ Sarah McDowell

Sarah McDowell joins the EDGE for her second segment this week. Sarah has a long history with podcasting, as she now co-hosts her fourth show, the SEO mindset podcast. In this episode, we look at navigating the world of podcasting, while maintaining a healthy relationship with your work. Plus, hear all the insider tips on creating your own show and securing those pivotal sponsorships. It’s a podcast about podcasts, you heard that right, We’ve got everything you need to know here on The EDGE of the Web!

Key Segments:

[00:03:24] Introducing Sarah McDowell

[00:04:53] Sarah’s History With Podcasting

[00:11:58] What Has Sarah Learned In Her Podcast Journey?

[00:14:13] EDGE of the Web Title Sponsor: Brightlocal

[00:15:11] Should You Get Into Podcasting?

[00:23:11] How To Secure Podcast Sponsors

[00:28:24] EDGE of the Web Sponsor: Wix

[00:29:05] Captivate: Free Podcast Course

Thanks to our Sponsors!

Site Strategics https://edgeofthewebradio.com/site

Brightlocal: https://edgeofthewebradio.com/brightlocal

Wix: http://edgeofthewebradio.com/wix

Follow Guest:

https://www.twitter.com/sarahmcduk

https://www.linkedin.com/in/sarahmcduk

https://www.instagram.com/sarahmcduk

https://www.twitter.com/seomindsetpod

Next Episode

620 | Building a Strong Entity Strategy w/ Sara Taher

Sara Taher is a strong presence in the SEO industry, but oh, so humble.

Erin and Sara dive into the importance of prioritizing user experience, as it is a key connection for navigating SEO intent. We’re migrating from volume concepts of SEO to intent oriented matches. But clearly, we've heard the call of AI for SEO. How do they really work together? You’ve heard it time and time again, quality over quantity, but let’s hear Sara very clearly......it’s about the user. If you’re not reading their signals, you're not connected.

Key Segments:

[00:00:36] Introducing Sara Taher

[00:01:48] Sara’s History In Digital Marketing

[00:03:35] How Does Entity SEO Differ From Traditional SEO?

[00:05:30] Examples of Entity SEO

[00:11:12] How Important is Google’s Knowledge Graph?

[00:11:56] EDGE of the Web Title Sponsor: Site Strategics

[00:12:42] Looking Into The User Experience

[00:19:04] EDGE of the Web Title Sponsor: Brightlocal

[00:20:02] How Can You Integrate Entity SEO Into Your Digital Marketing Strategy?

[00:23:43] Misconceptions About Entity SEO

[00:30:25] EDGE of the Web Sponsor: Wix