570 | Internal Link Building and Automated Content w/ Cyrus Shepard

02/17/23 • 39 min

1 Listener

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Cyrus Shepard and Erin Sparks explore why internal linking is so important to SEO, all while backing it up with studies and giving many pro tips for all of you SEOs out there. They also go in deep on AI content tools to share how-to and how not to use them, and why.

They also go on a sidebar discussing the “happening in real time” implosion of Twitter and its eventual demise. In addition, the two give important must-knows about structured data and how it can impact your internal linking.

Now it’s time to take your inbound link building hat off and put your internal linking hat on for this episode of the EDGE!

[00:01:25] Cyrus Shepard & Erin Sparks Discuss Twitter
[00:03:23] Internal Link Building
[00:05:36] The Importance of Anchor Text
[00:07:18] Helpful Contextual Linking vs Menu Navigation
[00:09:22] How Helpful is this Page?
[00:11:20] Awareness, Consideration, Decision
[00:12:04] Just Getting Started in SEO? Do this.
[00:12:43] EDGE of the Web Sponsor: Site Strategics
[00:15:12] Named Entity Linking
[00:18:25] Bullish on Structured Data?
[00:19:40] Manual Penalties for Structured Data Spam
[00:22:40] EDGE of the Web Sponsor: Wix
[00:23:13] Automated Content Writing
[00:27:25] The Artificial Intelligence is Learning
[00:29:45] AI Chatbots are a Research Tool
[00:31:44] EDGE of the Web Sponsor: SE Ranking
[00:33:51] SEO Pro Tip
[00:35:58] What Bugs/Excites You About the SEO Industry Right Now?

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Wix https://edgeofthewebradio.com/wix

SE Ranking https://edgeofthewebradio.com/pageonepower

Take the SE Ranking Checklist Challenge! Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

Create a project, add at least 5 keywords.
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section.
Run a website audit and show what issue you are going to fix.
Do a backlink check and upload your backlinks to the Backlink Monitoring tool.
Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!

Follow Guest

https://twitter.com/CyrusShepard

https://zyppy.com/about/

https://www.linkedin.com/in/cyrusshepard/

https://moz.com/community/q/user/cyrus-shepard

Would love it if you'd give us a rating on ratethispodcast.com/edge!

Now it’s time to take your inbound link building hat off and put your internal linking hat on for this episode of the EDGE!

[00:01:25] Cyrus Shepard & Erin Sparks Discuss Twitter
[00:03:23] Internal Link Building
[00:05:36] The Importance of Anchor Text
[00:07:18] Helpful Contextual Linking vs Menu Navigation
[00:09:22] How Helpful is this Page?
[00:11:20] Awareness, Consideration, Decision
[00:12:04] Just Getting Started in SEO? Do this.
[00:12:43] EDGE of the Web Sponsor: Site Strategics
[00:15:12] Named Entity Linking
[00:18:25] Bullish on Structured Data?
[00:19:40] Manual Penalties for Structured Data Spam
[00:22:40] EDGE of the Web Sponsor: Wix
[00:23:13] Automated Content Writing
[00:27:25] The Artificial Intelligence is Learning
[00:29:45] AI Chatbots are a Research Tool
[00:31:44] EDGE of the Web Sponsor: SE Ranking
[00:33:51] SEO Pro Tip
[00:35:58] What Bugs/Excites You About the SEO Industry Right Now?

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Wix https://edgeofthewebradio.com/wix

SE Ranking https://edgeofthewebradio.com/pageonepower

Create a project, add at least 5 keywords.
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section.
Run a website audit and show what issue you are going to fix.
Do a backlink check and upload your backlinks to the Backlink Monitoring tool.
Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!

Follow Guest

https://twitter.com/CyrusShepard

https://zyppy.com/about/

https://www.linkedin.com/in/cyrusshepard/

https://moz.com/community/q/user/cyrus-shepard

Would love it if you'd give us a rating on ratethispodcast.com/edge!

Previous Episode

569 | News from the EDGE | Week of 2.13.2023

Should AI be used for YMYL content? Does CLS have more weight in Google Core Web Vitals? Will Bing’s chatbot steal your clicks? These questions and more are explored by Erin Sparks and guest co-host Mike King on the EDGE!

This week’s Barry Blast examines a traveling SEO grifter, ads arriving to Bing’s new ChatGPT SERP interface, and the concerns publishers have with search engine chat interfaces.

A big thanks to our new title sponsor of the show, SE Ranking. Check out their exclusive giveaway to the EDGE audience!

News from the EDGE:

[00:01:30] Today’s Guest Host: Mike King
[00:05:46] Should AI be Used for YMYL Content?
[00:12:48] Our Title Sponsor: SE Ranking

Take the SE Ranking Checklist Challenge!Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.

Good luck! Deadline for the contest is February 28th.

[00:14:54] Does Cls Have More Weight In Google Core Web Vitals? It Depends...
[00:20:03] Will Bing’s Chatbot Steal Your Clicks?
[00:26:37] EDGE of the Web Sponsor: Inlinks

Barry Blast from Search Engine Roundtable:

[00:27:42] Barry Blast 1: Reddit: SEO Guy Travels Across Europe To Upload Photos Locally To Facebook – link
[00:30:31] Barry Blast 2: Ads In The New Bing Chat Interface – link
[00:33:57] Barry Blast 3: Big Publishers Concerned With AI Powered Search From Google & Bing – link

Thanks to our sponsors!

SE Ranking https://edgeofthewebradio.com/seranking

Inlinks https://edgeofthewebradio.com/inlinks

Twitter: @ErinSparks

Twitter: @iPullRank

Twitter: @TheMann00

Twitter: @EDGEWebRadio

Would love it if you'd give us a rating on ratethispodcast.com/edge!

#StandwithUkraine edgeofthewebradio.com/ukraine

Next Episode

571 | News from the EDGE | Week of 2.20.2023

Would you pay $12 a month to be verified on Facebook, Instagram and WhatsApp? Looks like Meta is adopting the Twitter model. Did you know Bing just put a cap on how many questions you can ask in a chat session. After 30 years of the existence of HTML Google finally gives actual guidance on link best practices.

Erin Sparks and Mordy Oberstein examine these topics and much more on this episode of EDGEtalk.

A big thanks to our new title sponsor of the show, SE Ranking. Check out their exclusive giveaway to the EDGE audience!

News from the EDGE:

[00:04:58] You get a blue check and you get a blue check- Meta to add paid verification option, just like Twitter

[00:10:01] Our Title Sponsor: SE Ranking

Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.

Good luck! Deadline for the contest is February 28th.

[00:11:30] Bing users seem to be chatting it up too much...

[00:15:39] EDGE of the Web Sponsor: Inlinks

[00:16:42] Google Releases New Best Practices for Links

Barry Blast from Search Engine Roundtable:

[00:21:10] Microsoft To Release Major Quality Improvement For Bing AI Chat On Thursday

[00:22:14] Google Business Profile Profile Strength Widget Now Live & Many Local SEOs Not Happy

[00:24:16] Google Ads Tests Disabling Opt Out Of Search Partners & Display Network

Thanks to our sponsors!

SE Ranking https://edgeofthewebradio.com/seranking

Inlinks https://edgeofthewebradio.com/inlinks

Twitter:@ErinSparks