Crafting a Winning eCommerce Strategy for Your Brand’s Online Growth

04/07/25 • 52 min

In this episode of The eCommerce Nurse Podcast, we go beyond Amazon and TikTok to explore how brands can build a tailored eCommerce strategy that sets them up for long-term success.

Host Carina McLeod, ex-Amazonian and CEO of eCommerce Nurse, is joined by special guest Rob Murray, Client Services Lead at eCommerce Nurse, alongside regular guest Owen Aderibigbe, ex-Amazon Seller and eCommerce Nurse's Business Development Manager.

Together, they dive into key considerations for choosing the right eCommerce approach, including:
✅ How product type and price point impact platform selection
✅ The role of customer behaviour in determining the best platform for success: Amazon, DTC, or social commerce
✅ Budget constraints and their influence on platform profitability
✅ Common mistakes brands make when expanding online—and how to avoid them
✅ The importance of testing and validating different eCommerce channels

Plus, they share the latest trends shaping the eCommerce landscape in 2025 and beyond. Whether you're an established brand or just starting out, this episode is packed with insights to help you scale and thrive.

🔊 Tune in now!

🔔 Subscribe for more expert advice on thriving in marketplaces like Amazon and TikTok Shop.
💡If you're an Amazon Vendor seeking insights and strategies to grow and optimise your business, explore our in-person events Vendor Connect and virtual roundtables at Vendor Society.
⬇️ Check out our latest blog posts for all the key takeaways and highlights from the podcast—your quick guide to actionable insights!
https://ecommercenurse.com/blog/

#eCommerce #OnlineSelling #AmazonMarketing #eCommerceStrategy #eCommerceSuccess #AmazonVendor #VendorConnect #VendorSociety #AmazonAgency #SocialCommerce #TikTokShop

Contact eCommerce Nurse:

Subscribe to our YouTube channel

Email us at [email protected]

Thanks for listening!

In this episode of The eCommerce Nurse Podcast, we go beyond Amazon and TikTok to explore how brands can build a tailored eCommerce strategy that sets them up for long-term success.

🔊 Tune in now!

#eCommerce #OnlineSelling #AmazonMarketing #eCommerceStrategy #eCommerceSuccess #AmazonVendor #VendorConnect #VendorSociety #AmazonAgency #SocialCommerce #TikTokShop

Contact eCommerce Nurse:

Subscribe to our YouTube channel

Email us at [email protected]

Thanks for listening!

Previous Episode

How Great Design Builds Brands on Amazon | Boost Sales & Brand Trust

Want to stand out and boost conversions on Amazon? Join Carina McLeod, former Amazon Vendor Manager and CEO of eCommerce Nurse, along with special guests from the eCommerce Nurse team Ani Hughes (Creative Lead) and Owen Aderibigbe (Business Development Manager) as they discuss how great design impacts brand success on Amazon.
In this episode the team will cover off:

✅ Why branding and design matter for Amazon success
✅ Where to prioritise your design efforts
✅ Whether to outsource or manage design in-house
✅ The role of high-quality images, video, and social proof
✅ Avoiding costly design mistakes and increasing conversions
✅ The power of branding for customer trust & loyalty

If you’re an Amazon seller or vendor, this is a must-watch! Learn how to create compelling product pages that drive sales, reduce returns, and build lasting brand recognition.

🔔 Subscribe for more expert advice on thriving in marketplaces like Amazon and TikTok Shop!
💡If you're an Amazon Vendor seeking insights and strategies to grow and optimise your business, explore our in-person events Vendor Connect and virtual roundtables at Vendor Society.
⬇️ Check out our latest blog posts for all the key takeaways and highlights from the podcast—your quick guide to actionable insights!
https://ecommercenurse.com/blog/

#AmazonBranding #Ecommerce #AmazonSeller #AmazonMarketing #AmazonSEO #EcommerceSuccess #AmazonVendor #VendorConnect #VendorSociety #AmazonAgency

Contact eCommerce Nurse:

Subscribe to our YouTube channel

Email us at [email protected]

Thanks for listening!

eCommerce Nurse Podcast - Crafting a Winning eCommerce Strategy for Your Brand’s Online Growth

Transcript

Hi there. Welcome to the eCommerce Nurse podcast. I'm Carina McLeod, CEO and founder of Vendor Society and eCommerce Nurse. And today, we're going beyond Amazon and TikTok, and we're gonna be talking about how to build an eCommerce strategy to set your brand up for long term success online. And we have two special guests.
We have Rob Murray, our Client Services Lead at eCommerce Nurse who has over ten years of experience in the eCommerce world. And we have our regular guest, Owen Aderigbigb