eCommerce Nurse Podcast

In this episode we talk about the challenges and growing pains when scaling a business and how to embrace and overcome them.

We have a special guest Andy Hooper, CEO of Global E-Commerce Experts. Andy has been successfully expanding businesses into new markets for over 15 years. An accomplished specialist in e-commerce, Andy now works with companies around the world providing comprehensive gateways and solutions to new markets, especially US based organisations transitioning into the EU.
If you want to understand more about how Global E-Commerce Experts can help you expand your business internationally, click here and reach out to the team directly. Also if you need support accelerating growth with your Amazon business, eCommerce Nurse is there to support you.

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In this episode, hosted by Carina McLeod, ex-Amazonian and founder of eCommerce Nurse and Vendor Society, we explore the dynamic world of TikTok Shop and why it’s a must-consider platform for eCommerce brands. Joined by Owen Aderibigbe, ex-Amazonian and Business Development Manager at eCommerce Nurse, we dive into the key opportunities TikTok Shop presents for brands looking to stay ahead in the competitive eCommerce landscape.
Key Discussion Points:
1️⃣ What Makes TikTok Shop Unique?
Discover the difference between TikTok Shop and platforms like Amazon. Learn how social commerce creates a seamless shopping experience and why TikTok’s content-driven approach offers unparalleled opportunities for engagement and sales.
2️⃣ The Power of Content Creation
Understand why content is king on TikTok and how consistent video creation—up to 3 videos per day—can amplify your brand's visibility and sales.
3️⃣ Audience Insights and Demand Generation
TikTok isn’t just for younger audiences. With 40% of the population on the platform, brands can reach diverse demographics and generate demand like never before.
4️⃣ The Investment in TikTok Success
From UGC creators to affiliate partnerships, learn about the resources and strategies required to thrive on TikTok Shop.
5️⃣ Key Differences Between TikTok and Amazon
Dive into how TikTok’s algorithm, ad strategy, and live selling features differ from traditional marketplace platforms like Amazon, offering new ways to connect with your target audience.
6️⃣ Why Early Adoption Matters
With TikTok in its honeymoon period, early adopters benefit from seller-friendly support, discounts, and promotional funding. Don’t miss out on this pivotal time to establish your brand on the platform.

🎧 Tune in now! Whether you’re new to TikTok or looking to enhance your presence, this episode provides the knowledge you need to make informed decisions.
👇Explore our latest blog posts for up-to-date TikTok Shop tips, strategies, and insights—your go-to guide for actionable takeaways and expert advice!
TikTok Shop Blog Posts
#tiktokshop #tiktokseller #tiktokstrategy #amazonvendor #ecommercestrategy #vendorsociety #ecommercenurse #amazonagency #sellingontiktok #vendorconnect #brandstrategy #amazonsellers #onlineselling

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In this episode we talk about those key steps brand manufacturers must take to drive a successful digital transformation.

We have a special guest Lauren Livak, the Director of the Digital Shelf Institute also known as the DSI. The mission of the DSI is to shape the future of the industry and advance the growth of consumer commerce through community, content and education. It has 4500+ members from across the industry and Lauren leads the charge in fostering the community and creating relevant and impactful content and connections for the industry. She knows first hand what it takes to work through digital transformation as she led the Digital Shelf for North America at Johnson & Johnson and was responsible for building the strategy, owning the digital tech stack and leading the team to grow online sales.
The Digital Shelf Institute is a community of today and tomorrow's future digital leaders. If you are interested in becoming a member to network with others in the industry and stay up to date on the latest digital thought leadership visit digitalshelfinstitute.org and click 'Become A Member.'

Also if you need support executing your digital transformation strategy, eCommerce Nurse is there to support you.

Contact eCommerce Nurse:

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In this episode, we talk about the journey from being an eCommerce seller to building one of Europe’s leading eCommerce acquisition platforms.

We have a special guest Sam Hörbye, one of the co-founders of Olsam – the ‘Sam’ in 'Olsam.' Olsam is a platform turbocharging brands in the digital world, pioneering a marketplace-first approach. Olsam acquires and nurtures leading brands through innovative partnerships with eCommerce entrepreneurs. Once a brand becomes part of the Olsam platform, brands tap into technology, data, and operational expertise custom-built to drive exponential revenue and profit growth. Olsam’s marketplace-first approach to digital brand building is all about unlocking the overlooked potential in the growing $2.7 trillion global marketplace economy. Olsam is a growing global team sitting across 3 continents, 15 nationalities, with deep eCommerce expertise, and has raised over $170 million from top-tier VC funds.

Prior to starting Olsam, Sam worked for Amazon in their marketplace team helping hundreds of UK and EU SMEs trade on the marketplace. He also started and scaled a category-leading Amazon FBA business, scaling it $700k turnover in 1.5 years, before selling the brand in summer 2019.

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In this episode we talk about listing translations and the importance of translating product listings the Amazon way to increase traffic, conversion and ultimately sales.

We have a special guest Jana Krekic, the founder of YLT Translations, an Amazon focused translation agency who manage listing optimisation translations across 7 marketplaces including Germany, Italy, Spain, France, the UK, Japan and Mexico. Jana has an extensive knowledge of languages covering Norwegian, Danish, German and English and has a strong understanding of how to translate for the Amazon platform.

Contact eCommerce Nurse:

Subscribe to our YouTube channel

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Email us at [email protected]

Thanks for listening!