Replatforming from Magento to BigCommerce with Ash Hubbard from Grenson Shoes
01/17/22 • 52 min
Ashley Hubbard is in charge of eCommerce at Grenson Shoes a heritage British brand with a young heart. The business was founded over 150 years ago, as well as the DTC website, they wholesale to top department stores such as Mr Porter, Matches Fashion, and Selfridges, They also have their own physical stores across London.
Ashley has recently taken Grenson through a HUGE replatforming project from Magento 1 Community to BigCommerce. We talk through why and how they undertook the project. Including key lessons learnt, and tips for doing it right yourselves. We ALSO manage to chat about the rise in marketplaces and importance of having your data ready to go AND how Grenson's customers can massively extend the life of their products via their repairs service.
JGS
This is one of our 2022 January Growth Series - handpicked episodes selected to help you pull together the perfect plan for your business in 2022. We'll be releasing one every MONDAY and THURSDAY throughout January.
Checkout AppSumo >> https://ecmp.info/appsumo
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Ashley Hubbard is in charge of eCommerce at Grenson Shoes a heritage British brand with a young heart. The business was founded over 150 years ago, as well as the DTC website, they wholesale to top department stores such as Mr Porter, Matches Fashion, and Selfridges, They also have their own physical stores across London.
Ashley has recently taken Grenson through a HUGE replatforming project from Magento 1 Community to BigCommerce. We talk through why and how they undertook the project. Including key lessons learnt, and tips for doing it right yourselves. We ALSO manage to chat about the rise in marketplaces and importance of having your data ready to go AND how Grenson's customers can massively extend the life of their products via their repairs service.
JGS
This is one of our 2022 January Growth Series - handpicked episodes selected to help you pull together the perfect plan for your business in 2022. We'll be releasing one every MONDAY and THURSDAY throughout January.
Checkout AppSumo >> https://ecmp.info/appsumo
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Previous Episode
JGS What are the key stages of eCommerce Growth? And what does it mean for your business?
Since 2013 Luke Hodgson has been helping eCommerce businesses improve their systems, and find their path to growth. With an impressive background in building platforms that fix all those integration headaches, his most recent endeavour is eCommerce Thinking – a business on a mission to help fast growth DTC brands scale their tech just as easily as they scale their teams, marketing and sales.
As part of all that Luke’s been diving into the DNA of 100s of DTC brands to work out the stages for growth, and key things to do on that growth path.
As I often say “there’s an awful lot you *could* do to grow an eCommerce brand, the successful companies are the ones who work out what they *should* do at any given point.
Luke shared an AMAZING guide to working this out on LinkedIn recently – and that’s why he’s here as part of our growth series – to share it with all of you!
JGS
This is one of our 2022 January Growth Series - handpicked episodes selected to help you pull together the perfect plan for your business in 2022. We'll be releasing one every MONDAY and THURSDAY throughout January.
Get all the links and resources we mention at eCommerceMasterPlan.com
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Next Episode
eCommerce Experts Mashup inc Magento, Shopware, Sue Monhait & Arlen Robinson
One of our famous expert mash-up episodes!
Each of our guests has been asked for their top tip for eCommerce Success in 2022.
We've been doing these episodes every January since we started - and this year the answers are even more useful and inspiring than normal.
This year our guests are...
- Chris Dawson from Tamebay
- Sue Monhait from Gift Biz Unwrapped
- Jamie Huskisson from JH and Meet Magento
- Ben Marks from Shopware
- Luke Hodgson from eCommerce Thinking
- Rytis Lauris from Omnisend
- Tim Richardson from Your Basket is Empty
- Arlen Robinson from OSI Affiliate Software and the eCommerce Marketing Podcast.
You'll also hear the thoughts of our host Chloe Thomas.
We cover a LOT of topics in this show a MUST LISTEN for your planning for 2022.
JGS
This is one of our 2022 January Growth Series - handpicked episodes selected to help you pull together the perfect plan for your business in 2022. We'll be releasing one every MONDAY and THURSDAY throughout January.
Get all the links and resources we mention at eCommerceMasterPlan.com
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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