eCommerce MasterPlan

Jess Fleischer is the Co-Founder & CEO of Son of a Tailor, a clothing technology company making custom fitted casual clothing for men. Founded in 2014 they’ve served over 160,000 customers so far.

In this episode we discuss:

• Peer-to-peer models with returns and secondhand products in the fashion industry
• How can you create a personalised shopping experience AND be sustainable?
• What are the benefits of using video content in Facebook ads?
• Improving sustainability practices in product lifecycle and end-of-life solutions
• Models for sustainability in the fashion industry

Time stamps:

[03:35] eCommerce transformed fashion supply chains, sparking change.

[07:51] Small brands need to address sustainability issues.

[11:02] P2P businesses increasing.

[15:34] Challenges of customer onboarding process in business.

[18:21] Video ads on Facebook showing website checkout process.

[22:44] Entrepreneurs should start with non-online options.

[26:30] Keep it simple, no need for calculations.

[27:28] Fashion sustainability: streamline supply chain, increase profits, inspire others, improve customer experience, and use social proof.

Contact SHOPLINE >>> https://ecmp.info/shopline

Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

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Welcome to the first ever episode of my brand new show eCommerce Explored.

(which we’re temporarily co-releasing to listeners of the eCommerce MasterPlan podcast too – hi eCMP listeners!!)

Our first topic is... Overstocks – how do you get rid of them? How do you avoid them in the first place?

All with the triple aim of helping you:

• Improve cashflow
• Increase profits
• Avoid waste and sending product to landfill

This is far more than just an introductory session!

Listen now for lots of tips on how to clear your excess stock.

This episode is part of a series of sessions to help you take control of your cashflow, profits, and more - by taking control of your stock.

If you sign up to the event right now you can get your hands on:

• the video version of this episode
• at least one more session
• access to our “Overstocks Handbook”

Do you want to clear your excess stock fast?

Do you want to maximise your future margins?

Do you want to avoid filling all your marketing channels with discount messages?

Then you need to register for our FREE Overstocks event right now: https://ecmp.info/overstock

We’re joined for the fourth (and final time) by Simon Driscoll from UXB Skincare. Who’s been sharing his startup journey with us all year – and what a year it’s been!

In this episode Simon updates us on his lead generation skincare quiz, using Pinterest Ads to drive sign ups, and his forays into Influencer Marketing. We also talk about lessons learnt and what he's going to be focusing on in 2021.

Get all the links and resources we mention at eCommerceMasterPlan.com

Hear our first 3 interviews with Simon here:

• 255
• 273
• 288

Karen MacDonald is the founder at Blomma Beauty. She founded the business in 2018 to help customers find all natural and organic beauty products. Karen’s clearly found a successful formula as the business is growing at 500% year on year.

In this episode, we have everything you need to know to make this year's Black Friday (and the whole holiday season!) super successful for your business.

Our 7 eCommerce experts share powerful advice that is going to help you end this year on a high for your business, despite all the crazy stuff that's going on right now.

Our experts are...

• Burc Tanir, Prisync
• Jordan Owen, Mollie
• Jessica Totillo Coster, eCommerce Badassery
• Arnaud Betourne, Nest Commerce
• Chaya Oosterbroek, Yoast
• Mark Hook, Brightpearl
• Monica Sharma-Patnekar, Business with Monica

Expect to listen to this one twice!

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo