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eCommerce MasterPlan

eCommerce MasterPlan

Chloë Thomas

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1 Creator

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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Top 10 eCommerce MasterPlan Episodes

Goodpods has curated a list of the 10 best eCommerce MasterPlan episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to eCommerce MasterPlan for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite eCommerce MasterPlan episode by adding your comments to the episode page.

Freddie Sawkins is a director at Czech & Speake and manages eCommerce, and international development. Czech and Speake an international luxury retail brand and family run business. Launched in 1978 Freddie joined in 2017 to establish and grow the eCommerce business in the UK and around the world. They now turnover £2m per year. We talk about the importance of the right eCommerce foundations, selling overseas into the USA and China, and some interesting perspectives on Influencers!


This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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Kristina Smith is the Head of DTC at Big Island Coffee Roasters. A multi award-winning coffee business with sustainability at its core, founded seven years ago they launched a DTC Shopify site 3 years ago and are aiming to double sales both this year and next.

We're chatting about

how to hit the ground running in a new job

subscriptions for success

selling luxury coffee

and a lot more (of course!)

Checkout AppSumo >> https://ecmp.info/appsumo

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor


This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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Our host Chloe Thomas attended The Delivery Conference powered by MetaPack last week, and now brings you her pick of the tips and lessons shared there. Specially distilled for the smaller eCommerce retailer. Get the latest advice from the top eCommerce businesses and the big couriers - and it's not just about delivery, there's a LOT in here about customers too.
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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eCommerce MasterPlan - Introducing The Overstock Problem - eCommerce Explored
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03/16/23 • 30 min

Welcome to the first ever episode of my brand new show eCommerce Explored.

(which we’re temporarily co-releasing to listeners of the eCommerce MasterPlan podcast too – hi eCMP listeners!!)

Our first topic is... Overstocks – how do you get rid of them? How do you avoid them in the first place?

All with the triple aim of helping you:

  • Improve cashflow
  • Increase profits
  • Avoid waste and sending product to landfill

This is far more than just an introductory session!

Listen now for lots of tips on how to clear your excess stock.

This episode is part of a series of sessions to help you take control of your cashflow, profits, and more - by taking control of your stock.

If you sign up to the event right now you can get your hands on:

  • the video version of this episode
  • at least one more session
  • access to our “Overstocks Handbook”

Do you want to clear your excess stock fast?

Do you want to maximise your future margins?

Do you want to avoid filling all your marketing channels with discount messages?

Then you need to register for our FREE Overstocks event right now: https://ecmp.info/overstock

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In this episode of the eCommerce Explored Podcast, our event host Chloe Thomas is joined by two experts to answer the question:

how can you sell your excess stock to your existing customers?

Our experts for this session are:

  • Rosie Bailey from Nibble
  • Ana Llorente from DooFinder

Listen now to learn how you can leverage your existing customers and marketing channels to clear that overstock and turn it back into cash.

This episode is part of a series of sessions to help you take control of your cashflow, profits, and more - by taking control of your stock.

If you sign up to the event right now you can get your hands on:

  • the video version of this episode
  • at least one more session
  • access to our “Overstocks Handbook”

Do you want to clear your excess stock fast?

Do you want to maximise your future margins?

Do you want to avoid filling all your marketing channels with discount messages?

Then you need to register for our FREE Overstocks event right now: https://ecmp.info/overstock

bookmark
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Dominic Irons is the co-owner of Bureau Direct a multi-award-winning mail order stationery retailer. Dominic has grown his low AOV business up to 3,500 orders per month at peak using a range of methods including a focus on design, great products, and great customer communication. In this podcast we talk the challenges of outsourcing, the power of email marketing when it's done right, and how to create a great relationship with your customers.
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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John Sills is the Author of the ‘leadership book of the year 2023, “The Human Experience: How to make life better for your customers and create a more successful organization”, AND managing partner at The Foundation Growth Consultancy where they help organisations achieve customer led success.

Hit PLAY to hear:

  • The importance of human experience in eCommerce and what led John to write his book
  • The myths of customer feedback, customer loyalty, and return on investment
  • The cost of poor customer experience
  • How better customer experience can lower your business costs
  • Behaviors and enablers and why you should care about them

Key timestamps to dive straight in:

[05:28] eCommerce, retail, hospitality satisfy more than banking.

[07:39] COVID inspired a book about being human.

[11:11] Feedback surveys focus on superficial customer opinions.

[15:03] Customer loyalty to organizations is often fickle.

[19:04] NHS ensures transparency and engagement with donors.

[22:35] Digital experiences harder to resolve customer issues.

[25:44] Listen to John’s Top Tips!

Full episode notes here: https://ecmp.info/511

Discover Yoast for Shopify >>> https://ecmp.info/yoast-shopify

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor


This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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Our host Chloe Thomas attended 3 more eCommerce conferences in the last 2 weeks, and now brings you her pick of the tips and lessons shared. Including updates from London's Direct Commerce Association event, eDelivery Conference, and Romania's TeCOMM Power to the Customers
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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Jess Fleischer is the Co-Founder & CEO of Son of a Tailor, a clothing technology company making custom fitted casual clothing for men. Founded in 2014 they’ve served over 160,000 customers so far.

In this episode we discuss:

  • Peer-to-peer models with returns and secondhand products in the fashion industry
  • How can you create a personalised shopping experience AND be sustainable?
  • What are the benefits of using video content in Facebook ads?
  • Improving sustainability practices in product lifecycle and end-of-life solutions
  • Models for sustainability in the fashion industry

Time stamps:

[03:35] eCommerce transformed fashion supply chains, sparking change.

[07:51] Small brands need to address sustainability issues.

[11:02] P2P businesses increasing.

[15:34] Challenges of customer onboarding process in business.

[18:21] Video ads on Facebook showing website checkout process.

[22:44] Entrepreneurs should start with non-online options.

[26:30] Keep it simple, no need for calculations.

[27:28] Fashion sustainability: streamline supply chain, increase profits, inspire others, improve customer experience, and use social proof.

Contact SHOPLINE >>> https://ecmp.info/shopline

Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor


This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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eCommerce MasterPlan - Black Friday Tips 2022 - Keep Optimising
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09/28/22 • 25 min

In this episode, we have everything you need to know to make this year's Black Friday (and the whole holiday season!) super successful for your business.

Our 7 eCommerce experts share powerful advice that is going to help you end this year on a high for your business, despite all the crazy stuff that's going on right now.

Our experts are...

  • Burc Tanir, Prisync
  • Jordan Owen, Mollie
  • Jessica Totillo Coster, eCommerce Badassery
  • Arnaud Betourne, Nest Commerce
  • Chaya Oosterbroek, Yoast
  • Mark Hook, Brightpearl
  • Monica Sharma-Patnekar, Business with Monica

Expect to listen to this one twice!

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo


This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
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FAQ

How many episodes does eCommerce MasterPlan have?

eCommerce MasterPlan currently has 564 episodes available.

What topics does eCommerce MasterPlan cover?

The podcast is about Marketing, Entrepreneurship, Podcasts and Business.

What is the most popular episode on eCommerce MasterPlan?

The episode title 'Luxury brand eCommerce and international growth with Freddie Sawkins from Czech & Speake' is the most popular.

What is the average episode length on eCommerce MasterPlan?

The average episode length on eCommerce MasterPlan is 34 minutes.

How often are episodes of eCommerce MasterPlan released?

Episodes of eCommerce MasterPlan are typically released every 7 days.

When was the first episode of eCommerce MasterPlan?

The first episode of eCommerce MasterPlan was released on Jun 12, 2015.

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