Black Friday Tips 2022 - Keep Optimising

09/28/22 • 25 min

In this episode, we have everything you need to know to make this year's Black Friday (and the whole holiday season!) super successful for your business.

Our 7 eCommerce experts share powerful advice that is going to help you end this year on a high for your business, despite all the crazy stuff that's going on right now.

Our experts are...

Burc Tanir, Prisync
Jordan Owen, Mollie
Jessica Totillo Coster, eCommerce Badassery
Arnaud Betourne, Nest Commerce
Chaya Oosterbroek, Yoast
Mark Hook, Brightpearl
Monica Sharma-Patnekar, Business with Monica

Expect to listen to this one twice!

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy

In this episode, we have everything you need to know to make this year's Black Friday (and the whole holiday season!) super successful for your business.

Our 7 eCommerce experts share powerful advice that is going to help you end this year on a high for your business, despite all the crazy stuff that's going on right now.

Our experts are...

Burc Tanir, Prisync
Jordan Owen, Mollie
Jessica Totillo Coster, eCommerce Badassery
Arnaud Betourne, Nest Commerce
Chaya Oosterbroek, Yoast
Mark Hook, Brightpearl
Monica Sharma-Patnekar, Business with Monica

Expect to listen to this one twice!

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy

Previous Episode

Growing Skincare brand Blossom Essentials 3x to 7 figures with Sarah Vilenskiy

Sarah Vilenskiy is the Founder and CEO at Blossom Essentials, a line of clean and non-toxic hydration products directly addressing chronic dry and irritated skin problems.

Founded in 2020 they sell on Shopify from the USA to the world. They are experiencing 300% growth and are on track to hit $1.4m this year.

Sarah explains how they're driving such growth in year 3 including

team structure
customer services and 3PLs
finding the right subscription software
ads - TikTok, Facebook, Instagram

A tip-packed episode!

Get all the links and resources we mention at eCommerceMasterPlan.com

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Next Episode

Top 10 Holiday Season Setbacks and How to Avoid Them

We’re doing something a little different this episode.

I was lucky enough to be invited to host a panel session at Brightpearl by Sage’s Peak Season Summit.

And it was so insightful I asked them if we could share with all of you too. And they said yes! Thanks Brightpearl!

The discussion is titled “Top 10 Holiday Season Setbacks (And How To Avoid Them)” and six panellists (including one of our past guests Dan from Lovepop) gave SO MUCH practical advice it was a real pleasure to chair the session.

Get all the links and resources we mention at eCommerceMasterPlan.com

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/