Serving 160k Customers Custom Fit Fashion with Jess Fleischer, Son of a Tailor

09/18/23 • 35 min

Jess Fleischer is the Co-Founder & CEO of Son of a Tailor, a clothing technology company making custom fitted casual clothing for men. Founded in 2014 they’ve served over 160,000 customers so far.

In this episode we discuss:

Peer-to-peer models with returns and secondhand products in the fashion industry
How can you create a personalised shopping experience AND be sustainable?
What are the benefits of using video content in Facebook ads?
Improving sustainability practices in product lifecycle and end-of-life solutions
Models for sustainability in the fashion industry

Time stamps:

[03:35] eCommerce transformed fashion supply chains, sparking change.

[07:51] Small brands need to address sustainability issues.

[11:02] P2P businesses increasing.

[15:34] Challenges of customer onboarding process in business.

[18:21] Video ads on Facebook showing website checkout process.

[22:44] Entrepreneurs should start with non-online options.

[26:30] Keep it simple, no need for calculations.

[27:28] Fashion sustainability: streamline supply chain, increase profits, inspire others, improve customer experience, and use social proof.

Contact SHOPLINE >>> https://ecmp.info/shopline

Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Jess Fleischer is the Co-Founder & CEO of Son of a Tailor, a clothing technology company making custom fitted casual clothing for men. Founded in 2014 they’ve served over 160,000 customers so far.

In this episode we discuss:

Peer-to-peer models with returns and secondhand products in the fashion industry
How can you create a personalised shopping experience AND be sustainable?
What are the benefits of using video content in Facebook ads?
Improving sustainability practices in product lifecycle and end-of-life solutions
Models for sustainability in the fashion industry

Time stamps:

[03:35] eCommerce transformed fashion supply chains, sparking change.

[07:51] Small brands need to address sustainability issues.

[11:02] P2P businesses increasing.

[15:34] Challenges of customer onboarding process in business.

[18:21] Video ads on Facebook showing website checkout process.

[22:44] Entrepreneurs should start with non-online options.

[26:30] Keep it simple, no need for calculations.

[27:28] Fashion sustainability: streamline supply chain, increase profits, inspire others, improve customer experience, and use social proof.

Contact SHOPLINE >>> https://ecmp.info/shopline

Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Previous Episode

Hiring for Growth: How do you build a great eCommerce team? with Andy Davies, Vertical Advantage

Andy Davies is an eCommerce recruitment specialist working for Vertical Advantage and Nurture Talent. Working across Europe, he’s helped brands big and small to grow their teams the right way, including everyone from Nestle, to DTC brands making their very first hire.

In this episode we discuss:

How does the concept of "Moneyball" apply to recruitment?
How can smaller, lesser-known brands compete for talent?
The advantages and disadvantages of dividing specialisms within a team
The pros and cons of simple subscriptions for both businesses and customers

Time stamps:

[04:09] Tech impact on market not as pessimistic.

[06:48] Finding value in recruitment, particularly in Amazon.

[10:24] Why big brands not always worth the cost.

[18:52] Growth role in companies are not linear

[22:36] Tips for hiring: define needs, understand growth and use LinkedIn for networking.

[25:09] Top Tips.

Contact SHOPLINE >>> https://ecmp.info/shopline

Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Next Episode

Gift Cards, Loyalty and China Expansion with Elisabeth de Gramont, Frank And Oak

Elisabeth de Gramont is the Head of Impact at Canadian fashion brand Frank And Oak.

A bricks and clicks B Corp retailer founded in 2012 that now has 15 stores in Canada and does the other 50% of its sales via its Shopify site. Elisabeth is also Chief Brand Officer at Unified Commerce Group.

In this episode we discuss:

How do you determine your top customers?
How does Frank and Oak communicate their sustainability practices to their customers?
Lessons from a brand strategist and consumer marketing expert
The key considerations for Western brands looking to expand into the Chinese market

Time stamps:

[05:01] The brand’s focus on sustainability and timeless pieces.

[09:15] Using innovative materials for sustainable fashion.

[17:18] Need someone on the ground in China.

[22:45] Identify loyal customers and reward their loyalty.

[24:23] Encourage team to share weekly recommendations for inspiration.

[29:54] Insights from Elizabeth on sustainable brand evolution, transparency, and China expansion.

Contact SHOPLINE >>> https://ecmp.info/shopline

Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/