Validate And Optimize Paid Media Investments Through Incrementality Experiments With Trevor Testwuide Of Measured
02/23/23 • 38 min
In today’s Shopify Ecommerce Podcast, my guest is Trevor Testwuide the Co-founder and CEO of Measured.
Measured is the leader in incrementality intelligence for media optimization. They have a proven measurement methodology that incorporates results from years of continuous testing across all channels and tactics, combined with each brand’s own performance data, to reveal the true incremental contribution of advertising spend to business results.
Unlike other measurement providers that rely on user-level tracking and data that is no longer reliable, Measured is not impacted by changes to data-privacy policies and regulations.
Since 2017, leading consumer brands around the world have trusted Measured to validate, optimize, and plan ongoing media investments through incrementality-based reporting, attribution, scenario planning, and benchmarking capabilities.
Building a successful Shopify business requires not only hard work and dedication, but also access to the right information. It's my hope today's podcast is impactful in assisting you in your Shopify store.
Take advantage of the information and resources presented in today's ecommerce podcast. You'll learn how to GROW REVENUE and MAXIMIZE PROFIT for your Shopify store.
We would love to hear from you! Whether it's a comment or a question about our latest episode, feel free to reach out to us here or through our social media channels. Your feedback is always welcome!
Your feedback is always welcome!
Are you hungry for knowledge on the topics of ecommerce and marketing? Then, we recommend visiting the eCommerce Fastlane Insights Blog for valuable and timely information.
TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.`
Hosted on Acast. See acast.com/privacy for more information.
In today’s Shopify Ecommerce Podcast, my guest is Trevor Testwuide the Co-founder and CEO of Measured.
Measured is the leader in incrementality intelligence for media optimization. They have a proven measurement methodology that incorporates results from years of continuous testing across all channels and tactics, combined with each brand’s own performance data, to reveal the true incremental contribution of advertising spend to business results.
Unlike other measurement providers that rely on user-level tracking and data that is no longer reliable, Measured is not impacted by changes to data-privacy policies and regulations.
Since 2017, leading consumer brands around the world have trusted Measured to validate, optimize, and plan ongoing media investments through incrementality-based reporting, attribution, scenario planning, and benchmarking capabilities.
Building a successful Shopify business requires not only hard work and dedication, but also access to the right information. It's my hope today's podcast is impactful in assisting you in your Shopify store.
Take advantage of the information and resources presented in today's ecommerce podcast. You'll learn how to GROW REVENUE and MAXIMIZE PROFIT for your Shopify store.
We would love to hear from you! Whether it's a comment or a question about our latest episode, feel free to reach out to us here or through our social media channels. Your feedback is always welcome!
Your feedback is always welcome!
Are you hungry for knowledge on the topics of ecommerce and marketing? Then, we recommend visiting the eCommerce Fastlane Insights Blog for valuable and timely information.
TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.`
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
Drive Significant Incremental Revenue By Expanding Your Product Mix With Sina Djafari Of Duoplane
In today’s Shopify Ecommerce Podcast, my guest is Sina Djafari from Duoplane.
Duoplane is an order management platform for Shopify merchants who drop ship or work with multiple fulfillment partners. They help ecommerce merchants to manage and automate their dropship and 3PL workflow by automating order processing, inventory syncing, and vendor payments.
Merchants that use distributed fulfilments can scale their business and lower costs but it can be difficult to manage. That’s where Duoplane comes in. They simplify and streamline the whole process of syncing inventory, processing orders, and paying vendors.
Unlike other apps, Duoplane is highly configurable and works with all kinds of vendors and workflows.
They have extremely fast implementation and a high dedication to great service.
There’s never been a better time to implement an order management app as distributed fulfillment is becoming more available with a growing number of vendors wanting to dropship.
Building a successful Shopify business requires not only hard work and dedication, but also access to the right information.
Take advantage of the information and resources presented in today's ecommerce podcast. You'll learn how to GROW REVENUE and MAXIMIZE PROFIT for your Shopify store.
We would love to hear from you! Whether it's a comment or a question about our latest episode, feel free to reach out to us here or through our social media channels. Your feedback is always welcome!
Your feedback is always welcome!
Are you hungry for knowledge on the topics of ecommerce and marketing? Then, we recommend visiting the eCommerce Fastlane Insights Blog for valuable and timely information.
TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience,
Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
Gain A Competitive Edge With Conversational AI Shopping Experiences With Yoav Oz Of Rep AI
In today’s Shopify Ecommerce Podcast, my guest is Yoav Oz, the Co-founder and CEO of Rep AI.
Rep is a conversational AI “sales closer” for Shopify ecommerce stores.
They enable merchants to maximize their marketing budget by saving soon-to-be-lost traffic and turning them into customers.
It automatically finds disengaged customers and provides them with a guided conversational customer experience, helping the site visitor with whatever they need to increase the chance for conversion by 25%.
Customers can browse, get recommendations, get product-related information and check out via conversations 24/7.
Building a successful Shopify business requires not only hard work and dedication, but also access to the right information and tooling. It's my hope today's podcast is impactful in assisting you in your Shopify store with improving conversion rate and AOV.
Take advantage of the information and resources presented in today's ecommerce podcast. You'll learn how to GROW REVENUE and MAXIMIZE PROFIT for your Shopify store.
We would love to hear from you! Whether it's a comment or a question about our latest episode, feel free to reach out to us here or through our social media channels. Your feedback is always welcome!
Your feedback is always welcome!
Are you hungry for knowledge on the topics of ecommerce and marketing? Then, we recommend visiting the eCommerce Fastlane Insights Blog for valuable and timely information.
TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.
Hosted on Acast. See acast.com/privacy for more information.
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